FRECKLE:MAPPING THE PATH TO PURCHASE

FRECKLE HELPS BRANDS UNCOVER TRUE ATTRIBUTION THROUGH THE USE OF SOFTWARE & BEACONS

INTRODUCTION

World’s Largest Futures Market

Programmatic RTB

Location & data company focused on attribution and fine grain location

THIS LACKS SCALE

BORDERLINE SPAM

#1. BEACONS ARE NOT ABOUT

‘PUSH’

#2. THEY ARE NOT ABOUT HARDWARE

THEY ARE 100% ABOUT DATA

FINE GRAIN LOCATION

CLOSED LOOP ATTRIBUTION

IDFA’S ARE THE

NEW DIGITAL CURRENCY

=

3 FACTS

#1: $100b

Location = #1

#3: 70%

REAL DEVICESREAL LOCATIONREAL PEOPLE

REAL ATTRIBUTION

RTB

RTB

PROBABLISTIC ID

HOW MANY PEOPLE DID

YOU REALLY DRIVE IN STORE?

IF YOU ARE ACQUIRING (OR BUYING) LOCATION FROM

BID STREAM DATA, YOUR LOCATION IS

INFERRED AND INHERENTLY FLAWED

PROBABLISTIC ID

?

DETERMINISTIC ID

FRECKLE: THE

DETERMINSTIC ID FOR

ATTRIBUTION

THANK YOU NEIL SWEENEYneil@freckleiot.com