Marbellous

Crafting your dreams…….

NEW PRODUCT LAUNCH

Canada

USA

MARBELS EXISISTANCE AROUND WORLD

MARDAN

, Bu

MARBEL EXISISTANCE IN PAKISTAN

TYPES OF MARBELS IN PAKISTAN

TYPES OF MARBEL

GRADE/ZIARAT WHITE MARBEL

TEAK WOOD MARBEL

INDUS GOLD MARBELBLACK & GOLD MARBEL

SAHAR GOLD MARBEL

SEVERAL OTHER TYPES•Marbles Black & Gold (Michaelangelo) • King Gold•Teakwood/Burmateak •Sahara Gold (Champaign)•Sahara Beige•Verona Beige•Marina Pink•Indus Gold•Oceanic•Rainbow/Picasso •Silky Black •Sunny Grey •Super White•Botticina Cream•Botticina Fancy•Botticina Flower•Patoro •Black Zebra• Red Zebra• Fairy Gold•Ziarat white Marble

ONYX BLOCK COLORS:

• Dark Green• Medium Green• Light Green• Multi Green• Brown/Golden • Multi Red, White.

ONYX MARBLE FACTORY PROCESSING MACHINES

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1 • AUTO POLISHER Tiles Calibrated and Polished

2 • BLOCK CUTTER FOR TILES

3 • GANGSAW BLOCK CUTER Block cut for slabs

4 • MONOLAMA SAW BLOCK CUTTER

5 • MONOLAMA WIRE BLOCK CUTTER

6 • MOSAIC TILES CUTTER

7 • SLABS CUTTER

WORK FLOW

Blasting

Raw Material

Block Cutter Department

Cutting marble into large blocks

Sizing:Sent it to different factories for shaping

Polishing

Polish marble with the help of different Machine (Auto –Polisher)

PackagingREASONS• To avoid breakage during transportation and shipment• Period to avoid chipping of edges and scratches.

TYPES OF PAKAGING

• Cardboard packing• Styrofoam Box

Warehouse

The entire finish goods stored in warehouse

Show rooms

Display stuffs is at the display centre

Questionnaire survey

STUDY DESIGN

PROBLEM

People preferred marble product as a gift ???

TARGET AUDIENCE

RESARCH METHOD

Main focus : Upper class Upper Middle class & middle class

Closed ended online questionnaire survey

Q1.From which class you belong to?

Q2.Would you like to buy gifts for beloved?

Upper class 50 50%

Upper Middle Class 25 25%

Middle Class 21 21%

Lower Class 4 4%

Yes 92 94%

No 6 6%

Q3.How often you purchase gifts?

Q4.In which price range you would like to purchase gift??

Rarely 16 16%

Sometimes 28 28%

Many times 42 42%

most of the time 14 14%

500-1000 20 20%

1000-1500 25 25%

1600-2000 36 36%

2000-3000 19 19%

Q5.Are you brand conscious ?

Q6.Are advertising force you to make purchase ?

yes 83 84%

no 16 16%

yes 84 88%

no 12 13%

Q7.Which of the following gift you would like to preferred??

not prefered 8 8%

less prefer 18 18%

neither preferred nor not preferred 3 3%

Prefered 41 41%

strongly prefered 30 30%

1.Clock

not prefered 13 13%

less prefer 21 21%

neither preferred nor not preferred 20 20%

prefered 28 28%

strongly prefered 18 18%

2. Tasbi

not prefered 1 1%

less prefer 5 5%

neither preferred nor not preferred 4 4%

prefered 25 25%

strongly prefered 65 65%

4. showpieces

not prefered 3 3%

less prefer 8 8%

neither preferred nor not preferred 12 12%

prefered 23 23%

strongly prefered 53 54%

3. jewelries

not prefered 4 4%

less prefer 3 3%

neither preferred nor not preferred

2 2%

prefered 33 34%

strongly prefered 55 57%

5.photo frame

not prefered 4 4%

less prefer 11 11%

neither preferred nor not preferred

31 32%

prefered 21 22%

strongly prefered 30 31%

6.fruit dish

not prefered 1 1%

less prefer 7 7%

neither preferred nor not preferred

10 10%

prefered 30 31%

strongly prefered 50 51%

7.candle stand

Q8.Do you wish that your gift is a unique one?

Q9.Do you favour the gift item should be based on marble?

Yes 100 100%

No 0 0%

yes it should be 69 68%

Not so sure 9 9%

not necessay 19 19%

No not at all 5 5%

Q10.Product Marbellous is a fancy item .Do you wish to select this as a/an?

Ornament 28 28%

Gift 47 47%

Sculpture 11 11%

Jewellery 14 14%

SUMMARY Thus by surveying we summarize that our product marbellous is a unique and exceptional product which can be given in any types of event like Birthday. Mother's day, best friends for ever loving memories, ceremonies, for loving couples for exchanging gifts on different occasions, engagements, for designing of the house, place & malls and its not only a fancy item but it is the precious and valuable one.

Marbellous is not only targeting the Upper-class but also for middle class too.

Marbellous…....Quality is Priceless

MARBELLOUS PRODUCT RANGE

Product Idea ,Positioning&

Promotions

Product Idea o Product idea is generated for the interior decoration work.o For the occasional ,seasonal and festival gifts item based.o This also comes in existence for the ladies jewelry wears e.g.

bangles.o View also established the product can be especially used to

create the environment eco-friendly by making monuments, statue & figurine.

PRODUCT STRATEGY

• Product is customer oriented based.• Its is stylish, luxurious, exclusive and

distinctive one.• It can be engaged in beautifying,

redecorating, remodelling & enhancing the place where it is being kept.

• The most important thing is that its VALUE their customer

PRODUCT POSITIONING

UNIQUE

EFFICIENT &LONG LASTING

STANDARD QUALITY

PROMOTIONS

• Our promotional campaign should convey the message, which fits into the perceptions of the consumers and make them change their behavior.

• We decided to make our promotional campaign as attractive that it should get "selective attention", i.e. it will capture the interests of the people and make them respond in a same manner we want them to.

• Consumer always looking for the change & innovative designing that may create their location attractive, modernized & want to see it again and again.

PROMOTIONAL GOALS

• To establish the Brand Image of our product.• To place our product “MARBELLOUS” the

NO. 1 product in marble industry not only in Pakistan but also

for the whole World.• To create prettiness & pleasing influence to the eye that the

product looks ,shape and design is just as a GENUINE crafted

fashionable one.

STRENGTHS:

Low wages Manpower

Monopoly

Customization Of Product

No Custom Duty

Price is not fixed by

Government

WEAKNESS:Load-shedding

Low voltage

Use of outdated quarrying techniques

Inconsistent supplies of raw materials

Lack of proper infrastructure

Lack of value addition

Absence of public-private cooperation/coordination,

OPPURTUNITIES:

Tile /landing flooring

Extension in product line

Export

Latest machinery

Advancement

Marble miners should stop method of blasting and get the latest machinery on rental basis for extracting marble. Standard wastage in the world is 45 percent for the marble sector. In Pakistan, blasting destroys 85 percent marbles in mining. Wire-cutting-technology would be provided to the miners on rental basis to avoid wastage of marble

THREATS:

Law & order situation

labor unions

China import large block of marbles from Pakistan and then use more efficiently because use good technology and electricity advancement.

The InnovatorsHumera Nadeem

Usman Sattar

Madiha Mushtaque

Jawwad IqbalZoreen Jawaid

Mohsin Khan

Haseen Fatima

MBA (Marketing Management)