Fund  Rising,    Looking  Beyond  the  Locals  

(think  different)  

We communicate your value

Towards  2020  –  Adria.c  Sea,  Ionian  Sea  and  the  “Aichi”  targets  Torre    del    Cerrano    Marine    Protected    Area  -­‐  Pineto    (Te),    Italy  

June  4th,  2014  

We  can’t  change  the  past,    neither  can  we  avoid  crea.ng  the  future!  

“Who  do  you  know  out  of  your  area    who  might  be  suppor.ve?”  

Tourists!  

How?  

And  how  many  tourists  do  we  need?  

Business  Idea  

VALUE What  makes  the  difference?  

Think !

Fundraisers  working  on  local  causes  face  a  number  of  unique  challenges  

fewer  services,  higher  costs,    less  advanced  technology    

(for  example,  limited  high-­‐speed  Internet  access)  

….  in  many  areas,  jobs  are  few  ,    wages  are  low.    

For  fundraisers,  however,  the  biggest  problem  is  the  most  obvious:    fewer  people  to  ask  for  contribu.ons  

…BUT    

…What  is  your  Fund  Rising  Plan?  

In  fund  rising  plan  there  is  a  lot  of  stuff  to  manage:  

   

…annual  fundrising  ac.vity,  campaign  feasibility,  planning  the  campaign,  campaign  organiza.on  /  principles,  communica.ng  and  networking,  pre  campaing  efforts,  professional  skills,  technology,  

volunteers,  consultants,  leadership…    

WHAT  MAKES  THE  DIFFERENCE?    

(in  a  successful    fund  rising  plan)  

nr.  1  is  the  VALUE    of  your  “Concept”  

Make the difference

Building  Dis.nc.on  

(in communication)!

Nr.  2:  What  Marke.ng  Approach?  

(style, numbers, working approach,…)!

CROWDFUNDING  

Trend:     Nr.  3:  the  Crowdfunding  Approach  

Crowdfunding  is  the  collec.on  of  finance  from  backers  —the  "crowd"—to  fund  an  ini.a.ve  and  usually    

occurs  on  Internet  plaMorms.    

The  ini.a.ve  could  be:    •  a  nonprofit  campaign,    •  a  charitable  campaign  (e.g.  emergency  funds  for  a  cri9cal  opera9on),  •  a  commercial  campaign  (e.g.  to  create  and  sell  a  new  product),    •  a  financing  campaign  for  a  startup,    •  a  poli.cal  campaign,  •  etc.  

 

Reward-­‐based  crowdfunding:  entrepreneurs  pre-­‐sell  a  product  or  service  to  launch  a  business  concept  without  incurring  debt  or  sacrificing  equity/shares.      Equity-­‐based  crowdfunding:  the  backer  receives  unlisted  shares  of  a  company,  usually  in  its  early  stages,  in  exchange  for  the  money  pledged.  The  success  is  determined  by  how  successfully  it  can  demonstrate  its  viability.  

Types  of  Crowdfunding:  

Types  of  Crowdfunding:  

Start  accep.ng  dona.ons  

Connect  to  all  your  project  

Make  people  happy  when  pay  

Why  do  tourists  believe  in  a  project?  

Because  they  fall  in  love  for  it!  

Each  “idea”  has  a  target,  but  you  need  to  build  the  consistent  add  value  in  order  to  communicate  and  

gain  a  successful  fundrising  

BUILDING difference

CommunicaSon,  MarkeSng  Strategies  &  BoUom  up  Approaches  to  Sustainable  Tourism      

We communicate your value

Via  Nazionale  6  –  39040  Ora  (BZ)  –  Italy  www..me-­‐project.com  info@.me-­‐project.com  Mob.  +39  348  2642400  /  +39  348  259  8859  

Since 1995!

Thank  you!  

Board  Member  of:    

Marco  Cestari