WHAT IS STRATEGIC

DESIGN?

PRODUCTS/SERVICES ORGANISATIONS STRATEGY

DESIGN OF

DESIGN TO DELIVER

STRATEGIC IMPROVEMENTS

WE NEED: !

- TO REDEFINE THE CATEGORIES - A NEW LOGIC - A NEW SOCIAL CONTRACT

GOVERNMENT

FUTURE

GOVERNMENT meets

DESIGN

!

DESIGN THE ENGINE THAT CAN DELIVER

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A DIFFERENT WORLD

18th CENTURY INSTITUTIONS in a

21st CENTURY WORLD

MISSIONfrom

INNOVATIVE PARTS to

INNOVATIVE WHOLES

Solution

Phases of work

Innovation begins by asking the right questions

Problem

THE ARCHITECTURE OF

THE SOLUTION

Project

Systemic Change

Small enough to be actionable & not threaten; Positioned to succeed; move fast enough to create

creep demand

Challenge

1 of 3 Redesigning Development

Content?

Context?

Jätkäsaari, Helsinki

Architecture

Behavior

Energy

Business

Planning

Environment

ECOSYSTEM SOLUTION

TheBuilding

15% EPBD

Retail & Service model

Minimize carbon in materials

Change Fire

Regulations

Smart Interfaces

”Green” Energy

Provider

Energy efficiency solutions

New Investment

Partnerships

New Legal

Framework

New Business Model

Active Citizens

TheBuilding

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2 of 3 Redesigning

Public Services

3 of 3 Redesigning

Planning

�35

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SMALL ENOUGH TO DO SOMETHING NOW

!

BIG ENOUGH TO BE MEANINGFUL

!

MOVE FAST ENOUGH TO DEVELOP MOMENTUM