How to Use Content Marketing Brand, Business and Sales in 2013

and BeyondBy Marcus Sheridan, @TheSalesLion

I used to be a Pool Guy.

A company on the brink

btw, who here is the exception?

This is

DUMB

we became a company of listeners

8 years of business1000+ Sales Appointments100,000+ emails400,00+ phone callsHow many consumer questions???

They AskYou Answer

mulch#1. Cost and Price

$2,000,000.00ROI anyone?

#2. Problems

#3. Versus/Compare

#4 Awards/Reviews

everybody wants to be invited to the party…

#5. The Best

River Pools Today

Why are we so afraid of this?

The 1

2

3

The Triangle of Influence

The 1

2

3

The Competition

1

2

3

The Competition

Bad Fits

The 1

2

3

The Competition

Bad Fits Customer

The Customer

How many pages of your website would a potential

client/customer be willing to read?

30

For 7 years, we’d been selling the wrong way.

Honest and Transparent Content is the greatest sales and trust-building tool in the world. Period.

105

So much to say, so little time…

www.TheSalesLion.commarcus1@thesaleslio

n.com