Mari Smith Presentation

transcript

Facebook Marketing

with MARI SMITH

Bubbly Scottish-Canadian! Relationship + Internet = Social Media! “The Pied Piper of Facebook”

660 million active members Half log on daily Average session time = 55 minutes!

Post on Pages as your Page Post on your own Page as your Profile Tabs are now links Receive notifications of Page activity iFrames replaced FBML Comments Plugin upgraded @ tag in comments (friends or Pages) Suggest to Friends removed except Admins

NEW Facebook Questions

Like other PagesPost content on other Pages

Comment/like on other Pages’ wall content

Post on Profiles with wall set to “Everyone”

To network with other businesses

Suggestions for best practices:◦Always sign posts with your name◦Network on non-competitive Pages◦Add value – be of help, but don’t take

away from the Page owner◦Be careful of just liking content◦Think about how you come across◦“What is my deepest intent?”

Choose default

Click More > Edit to reorder.

Rename 3rd party apps: Edit Page > Apps > Edit Settings

Red on-site Likes + Activity

Create your own appOr, use an appRESOURCES on marismith.com

See: http://bit.ly/fbComments

@ tag friends or Pages

Facebook says “use the Share button!”

Five latest uploaded or tagged photos

Doesn’t include fan photos Include CTAs on your images!970x680 – leave a margin

Formerly “Favorites”Now select from any Page your Page Likes

Use to showcase brands/businesses/people you support

Ask/answer as your fan page

To help the world connect & communicate more effectively…

Objective1. DESIGN Strategy2. CONTENT Strategy3. PROMOTION Strategy4. ENGAGEMENT Strategy5. CONVERSION Strategy6. TRACK & MEASURE Strategy7. SCALABILITY Strategy

Build your email list Drive traffic to your blog Sell more products/services Increase event registrations Get media attention/contacts Connect with JV partners Establish yourself as a leading

authority Improve customer service

Custom tab converts to fans at 47% vs. wall at 23%.

#1 = increase conversionsVisitors immediately feel in the right place

Inviting, compellingProvide an “experience” – not just a static page

InteractiveKeep it fresh

facebook.com/enchantment

See facebook.com/marismith ◦Apps List -the Motherlode!

Networked Blogs◦Import blog posts but don’t post to wall

Twitter app◦Involver

Selective Twitter appVpype – live video broadcastingSlideShareEcommerce apps: EcwidSee: http://bit.ly/75fbapps

Yours + “OPC: Other People’s Content”

What to post:◦Short, easily applied tips◦Questions◦Invitation to ask Questions◦How-to tutorials◦Polls◦Quotes

Blog subscriptions◦Technorati.com

Ezine subscriptions EzineArticles.com AllTop.com SmartBrief.com TweetMeme.com Google Alerts Facebook Friend (Fan Page) Lists Twitter Lists

“The more similar we are, the more invisible we become.”

David Tyreman

Facebook friends, Ads, Events, Groups, other Pages?

“Think outside Facebook!”◦Twitter, LinkedIn◦Your blog and ezine◦Offline◦Print media

“Radical Strategic Visibility”http://bit.ly/21waysfb

Non-fans land on a unique tabWall tab shows Posts by page and fansWall posts turned on (posts, photos, videos,

links)

Prompt commentingPersonalizedRelevant contentVariety of contentDaily updates

FIRST build tons of value, social equity

Space out your offers

Clear CTAsMake it really easy for people to buy from you!

PER POST feedback % ◦What you posted◦Impressions◦Number of comments/likes

DAILY story feedback◦Total post likes, comments, unsubscribes

PLUS, Unlikes and Unsubscribes

Unsubscribes (Hides)◦ Insights > Interactions > Daily Story Feedback = purple graph

Unlikes◦ Insights > Users > third chart down = New Likes/Unlikes

Community manager(s)TrainingResourcesFan page company policyRevisit objective(s) of your fan page

See: www.weekendwithmari.com

Thanks for joining us!

Mari Smith Presentation

Documents