Mark Rolston Presentation at Emerging Communication Conference & Awards 2009 Europe

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2 0 0 9 | W e s t e r g a s f a b r i e k | A m s t e r d a m | http://eComm.ec

Monday, 16 November 2009

© 2007 frog design. Confidential & Proprietary.

Mark RolstonChief Creative Officer

Beyond the Handset

Monday, 16 November 2009

“Technology is dominated by those who manage what they do not understand”

Murphy

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Monday, 16 November 2009

© 2007 frog design. Confidential & Proprietary.

“I’m your main connection to the switchboard of the soul...the Santa Claus of the subconscious” Strange Days

5

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The first phenomenon:.

Something has happened to the handset

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IxDA 2009

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© 2007 frog design. Confidential & Proprietary.

This has become a window

8

Monday, 16 November 2009

© 2007 frog design. Confidential & Proprietary.MEX: Personalization

The physical object is

Monday, 16 November 2009

© 2007 frog design. Confidential & Proprietary.MEX: Personalization

Open Systems Invite Innovation

it can be anything you want it to be

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The second phenomenon:

people are frequently managing two lives

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First Life

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Second Life

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inevitably our first and second lives are becoming en-tangled

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Monday, 16 November 2009

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The third phenomenon:

computing, in particular the human interface,

is undergoing a radical change

Monday, 16 November 2009

© 2007 frog design. Confidential & Proprietary.

Touch was the important first step

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It bridges the physical and virtual

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© 2007 frog design. Confidential & Proprietary.

the Wii introduced 3d control

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technologies still in the lab are teaching the computer to better

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© 2007 frog design. Confidential & Proprietary.

Microsoft’s Project Natal

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© 2007 frog design. Confidential & Proprietary.

Microsoft’s Project Natal

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Monday, 16 November 2009

© 2007 frog design. Confidential & Proprietary.

Microsoft’s Project Natal

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© 2007 frog design. Confidential & Proprietary.

Microsoft’s Project Natal

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There are also trivial examples

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IxDA 2009

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http://www.gravitytrap.com/sniff

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some even create questions about what is real

http://www.marcotempest.com

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some even create questions about what is real

http://www.marcotempest.com

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Pranav Mistry, 6th Sense, MIT, 2009

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It’s a self reinforcing loop:real becomes virtual becomes real...

University of Washington Laboratory virtual reconstruction of The Old City of

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It’s a self reinforcing loop:real becomes virtual becomes real...

University of Washington Laboratory virtual reconstruction of The Old City of

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all of this points to a dramatic shift in the way computing fits into our lives

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the problem with computing is that it requires computers

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computing was relegated to special places

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computing still requires we go into it’s world

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but it is starting to become part of our world

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© 2007 frog design. Confidential & Proprietary.

would it be a stretch to say this shift is as big as the internet itself?

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Ubiquitous Computing?Augmented Reality?

Computing in Context

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this is the growing world of computing that is about our world - people, places,

things.

and accessible within our world.

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Contemplate your own discomfort

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Ralph Bremenkamp | www.frogdesign.com

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“Borgs” outside the MIT, circa 1995

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a weird question:

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would you give away an eye to have it replaced with a camera?

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Rob Spence | www.eyborgblog.com

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Rob Spence | www.eyborgblog.com

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the body becomes a node

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mass-market examples are here already

Airstrip OB Remote Monitoring Application

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Google Latitude | www.google.com/latitude

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Nintendo Wii | www.wii.com

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frog design, e-monitors, 2009

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beclever.wordpress.comwww.sixuntilme.comDexcom | www.dexcom.com

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So what happens when the device that records your medical status is also the device you use to update your social connections?”Lee Maguire, 2009

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your heartbeat becomesa conversation

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one last consideration,

one last reference,

and one last (weird)

question

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frogdesign Dattoo. 2005

That thing absorbing and beaming bits won’t be a device you’ll be wearing.

It will be you.

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“I can see through satellites now”Warren Ellis & Adi Granov, Iron Man, 2008

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we know how that feels, right?

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how quickly is augmented reality leading us to feel the need

for an augmented body to fully take advantage of it?

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in other words...

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Would you give an eye to see through satellites?

Monday, 16 November 2009

2 0 0 9 | W e s t e r g a s f a b r i e k | A m s t e r d a m | http://eComm.ec

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Monday, 16 November 2009