Market Survey Market Survey Transcom Electronics Ltd.Transcom Electronics Ltd.

MARKET SEGMENTATION OF MARKET SEGMENTATION OF TRANSCOMTRANSCOM

Family sizeFamily size

IncomeIncome

NationalityNationality

Social ClassSocial Class

OccupationOccupation

AgeAge

LifecycleLifecycle

GenderGender

TARGETING STRATEGYTARGETING STRATEGY

• Product SpecializationProduct Specialization

• Market SpecializationMarket Specialization

POSITIONING STRATEGYPOSITIONING STRATEGY

They reveal possible competitive They reveal possible competitive advantages to create a positioning.advantages to create a positioning.

They select the right competitive They select the right competitive advantages and to choose a advantages and to choose a comprehensive positioning strategy.comprehensive positioning strategy.

Later, Transcom provides effective Later, Transcom provides effective communication and distribution to communication and distribution to market regarding the selected market regarding the selected position.position.

PRODUCT DIFFERENTIATIONPRODUCT DIFFERENTIATION

• Product FormProduct Form• DesignDesign• FeaturesFeatures

• Size of PackageSize of Package• Product QualityProduct Quality

• Durability Service Durability Service • Differentiation PersonnelDifferentiation Personnel• Differentiation ChannelDifferentiation Channel• Differentiation ImageDifferentiation Image

• Differentiation Transcom Differentiation Transcom

PRICING STRATEGYPRICING STRATEGY

Target customersTarget customers

Price endingsPrice endings

Reference priceReference price

Distribution strategyDistribution strategy

PROMOTIONAL ACTIVITIES OF PROMOTIONAL ACTIVITIES OF TRANSCOMTRANSCOM

E-mail Questionnaire InterviewE-mail Questionnaire Interview

On-line questionnaire surveyOn-line questionnaire survey

Multi-methodsMulti-methods

ReliabilityReliability

Direct MarketingDirect Marketing

Interactive/Internet MarketingInteractive/Internet Marketing

Sales PromotionSales Promotion

AdvertisingAdvertising

Personal SellingPersonal Selling

SWOT SWOT AnalysisAnalysis

StrengthsStrengths

WeaknessWeakness

OpportunitiOpportunitieses

ThreatsThreats

Any QuestionAny Question??????