Means Derived from “Marcatus” It facilitates the flow of goods and

services from producer to consumers Anticipating customer needs Aatisfying those needs with relevant

products or services the customer is willing to pay for making a profit!

Definition

“Marketing includes those business activity which are involved in the flow of goods and services from production to consumption”

As a practice, it consists in coordination of four elements called 4P's:

Product Price Place Promotional

4P’s1.Product→Solution

2.Promotion→InformationSuch as Advertisment

3.Price→Value

4.Place→Access

Functions of marketing

1.Function of Exchange

Buying AssemblingSelling

2.Function of Physical Supply

Transportation Storage Warehousing

3.Facilitating Function

Finance Risk-bearing Standardization Market information

Modern Marketing

Selling

Consumer

Package

Product

Brand name

Advertising

Promotion

Price Distribution

Service

Sales PromotionSales promotion means any steps that are taken for the purpose of obtaining or increasing sales

Advertising It means to turn the people’s attention to a specific thing

Consumer Behaviour

“Consumer behaviour is the outcome of both individual and environment influence”

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