Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies)

transcript

Marketing a Hyper Energy-Efficient

Data CenterTom Raftery

Blog: www.greenmonk.netEmail: tom@redmonk.com

• Cork Internet eXchange - CIX• Irish hyper energy-efficient data centre

CIX Vision

• Hyper energy-efficient data centre• Why?• How?

Why? Climate change

• DC running costs• Staffing - controllable• Connectivity - decreasing• Energy - increasing

DC Energy requirements

• Rack of equipment typically used• 1.5 kW 8 years ago• 4.5 kW 5 years ago and• 15 kW in 2006!

End Result

Standard DC CIXChiller

HumidifierCRAC

IT EquipmentPDUUPS

LightingSwitch Gear

33% 12%3% <1%9% 4%30% 80%5% 0.01%18% <2%1% <1%1% 1%

Marketing?

• Innovative• Tell our story• Green message

• Cost saving• USP

Data Centre?

Photo credit http://www.flickr.com/photos/declanjewell/2508871570/

Data Centre?

Photo credit http://www.flickr.com/photos/johnniewalker/359440369/

• Open Sourced• Blog• Flickr• SlideShare• Video• Open days

Feedback

Flickr

SlideShare

Open Day

Result

Result!

Wohoo!!!

Conclusion

• Simple steps taken• Large savings and USP• Sales!

Thanks

Tom Raftery

Blog: www.greenmonk.netEmail: tom@redmonk.com

Technology