Marketing ActivitiesNEW COMPANIES in 2011 - PROJECTION

Definite:Omnivision (using old license)Biosyn (using old license)University of Munich CRO (will use old license)AAA Pharma

Under negotiation:Cellerix (via Spanish Partner)Dr. August Wolff ArzneimittelOctapharmaEckert und ZieglerSynovia (Croatia)

COMPANIES LEAVING PROJECTEBEWE (acquired by Sandoz)Hormosan (acquired by Lupin)Opfermann (acquired by Rottapharma)PharmaLex (implementing in-house DB)

Marketing ActivitiesADVERTISING ACTIVITIES AND EVENTS

Flyer Mailing -> next mailing planned for 06/2011

Press Conference Sassari

EUCOPE board presentation by BPI (16 June 2011)

BPS-Press Release (national and international)(June 2011)

Presentation to EMIG UK SME association; during EUCOPE meeting & BPI Board Meeting (October 2011)

Country-specific mailing on topic of „EU-Pharma Package and Pharmacovigilance“ (Sept 2011)

CollPharm Seminar „ EU-Pharma Package“

Marketing ActivitiesADVERTISING ACTIVITIES AND EVENTS

Workshop on Case Management -> ARES used as model for Case Management (14 September 2011)

PV-Newsletter (April & Summer 2011)

Pharmacovigilance Academy -> Module Case Management (Starting Sept. 2011)

Austrian User Meeting / Event

regionalEU

EUCOPE pending board presentation, identification of „sponsors“ within EUCOPE for national markets

SpainOXONepidemiology (CRO) to offer BPI solution as part of service package with data entry, SAE/ SUSAR management, QPPV, etc. special pricing agreed for 2011 to acquire customers

COOPERATION PARTNERS

Marketing Activities

regionalAustria

PHARMIG Association Austrian User Meeting/ Event

topicalKKS Göttingen (CRO for University of Göttingen) plans to offer database as part of service package (SAE/SUSAR reporting)

COOPERATION PARTNERS

Marketing Activities

Next Steps

Identification of and Contact to country-specific cooperation partners Country Sponsors

CROsPilot Pharma CompaniesPharmaceutical Industry Associations

Country-specific individual companies „new markets in Eastern Europe“ & aggressive special terms and conditions to encourage market entry

COOPERATION PARTNERS

Marketing Activities

Joint BPIS – Krene/Bassilichi Activities

Follow-up of User Meeting in Florence: Contact to interested companies?Joint User Meeting for ARES in 2011 with BPIS and Krene/ Bassilichi IN BRUSSELS?Joint Product Presentation?Demo-Version Online?

Marketing Activities