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8/6/2019 Marketing Assignment 4 (2)
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Company Name LASINO
Assignment Marketing P’s of product
(Solar A/C)
Section (D)
Submitted by
Shakeel Anjum 083277
Ali Adnan Khalid 073178Khuram Shahzad 083268Muhammad Usman 083248
Submitted to Sir Aitzaz Khurshid
Institute of Management sciences Lahore
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By
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Company name : LASINO
Product Description : Solar A.C
Product Slogan : “NO bill just chill”
Mission Statement : At all times we are dedicated to work in aquality environment
(We only sell the best electronics. We believe if you give good service you will get good customers)
Goals and Objectives : we want to increase our sales up to 5 millionup to first year of our incorporation
Product line extension
Wall Split Solar Air Conditioner (4W120WS)
Rated Current: 2.7 - 3.9 APackage Dimensions: Indoor 905*370*283mmOutdoor 920*340*600mmAccessories 900*380*310mmPackage Weight: Indoor 13.0 KGOutdoor 38.0 KGAccessories 16.0 KG
Packing: CartonModel: 4W120WSUnitPrice/Payment:
Rs.250000/-
Trademark: LASINOOrigin: Pakistan
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Product Description
Wall Split Solar Air ConditionerItem: 4W120WSFunction: Cooling / HeatingCapacity: 3200W / 3500W11500BTU / 12500 BTUAir Circulation: 520 m/HNoise: Indoor < 40dBOutdoor < 50dB
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Cassette Split Solar Air Conditioner (4W180CS)
Atta chments 15.5 KgPackage Dimension: Indoor570*570*256 mmOutdoor 930*330*600 mmAttachments 970*380*350 mm
Packing: CartonModel: 4W180CSUnitPrice/Payment:
Rs.280000/-
Trademark: LASINOOrigin: Pakistan
Cabinet Floor Split Solar Air Conditioner (4W180FS)
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Product Description
Cabinet Floor Split Solar Air ConditionerItem: 4W180FSFunction: Cooling / HeatingCapacity: 5200W / 5500+500W18000BTU / 19000+1700 BTUAir Circulation: 800 m3/H
Product Description
Cassette Split Solar Air ConditionerItem: 4W180CSFunction: Cooling / HeatingCapacity: 18000BTU / 19000+1700BTUAir circulation: 800 M3 / HInput power: 1130-1360W / 1130-1860+500WRated current: 5.13-6.18A/ 5.13-6.18/8.45ARefrigerant: R22
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Suitable Area: 25 - 35 m2;Rated Current: 5.13-6.18 A/ 5.13-6.18/8.45 APackage Dimensions: Indoor 485*260*1687mmOutdoor: 930*330*600mmAccessories: 970*380*350mmPackage Weight: Indoor 38 KGOutdoor 51 KGAccessories 15.5 KG
Packing: CartonModel: 4W180FSUnitPrice/Payment:
Rs.300000/-
Trademark: LASINOOrigin: Pakistan
Wall Split Solar Air Conditioner (4W240WS)
Outdoor 61 KgAttachments 17.5 KgPackage Dimensions: Indoor 1090*325*245 mmOutdoor 930*330*730 mmAttachments 1040*380*390 mm
we also have other capacity of Solar Air Conditioner: 12000BTU, 16000BTU, 18000BTU,
36000BTU, 41000BTU, 48000BTU;
Packing: CartonModel: 4W240WSUnitPrice/Payment:
Rs.400000/-
Trademark: LASINO5
Product Description
Wall Split Solar Air ConditionerItem: 4W240WSFunction: Cooling / HeatingCapacity: 7200 W / 7900+500 W24000 BTU /26000+700 BTUAir circulation: 1100 M3 / H
Input power: 1600--1850W / 1600-1850+500Wrated current: 7.27--8.4A / 7.27--8.4/10.68A
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Origin: Pakistan
SILVA Solar Air Conditioner (4W300FS)
1). High efficient, energy saving, comfortable and economic, energy efficiencysurpasses national level 1.2). provided with advantages of long service life, durable usage, and smoothrunning, the compressor operates in low-load. Service life is long.3). Healthy, comfortable, with constant temperature, air-conditioner disease willbe kept away.4). without frequency conversion, but SILVA air-conditioner is better than whichis provided with frequency conversion. Frequency conversion ones begin to saveenergy after set temperature is reached. Solar air-conditioner enters the best
status after starting, and achieves the same effect as traditional air-conditionerswith less power consumption.5). Ultra-luxurious design decorates your wonderful life. Aluminum alloy and wiredrawing chromatic metal plate are applied in air-conditioner panel to ornamentyour house.6). Automatic open-close dust-proof air outlet7). SILVA Solar air-conditioner is provided with strong adaptability, and exceedsnational standards. It can be applied in various environments of ultra hightemperature of ultra low temperature
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Packing: CartonModel: 4W300FSUnitPrice/Payment:
Rs.500000/-
Trademark: LASINOOrigin: Pakistan
SILVA solar air conditioner operation principles are asfollows: In conformity with fluid dynamics theory,SILVA solar air-conditioner utilizes dual powers of solar energy and electric energy. Solar energy is asan auxiliary power. Photoelectrical complementaryeffect is realized. According to traditional air-conditioner technology, via combining adsorptiontype with compression type, and via adoptingenvironment protective and energy-saving
refrigerants, purposes of refrigeration, heating,
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PriceMarket skimming pricingAs we came up with a new product that is solar air conditioner which works on the solarenergy and you do not have to pay electricity charges any more therefore we are usingmarket skimming pricing to skim layer by layer from the market.
Product line pricingWe have a product line containing five different products offered for different people indifferent market and in different geographical location and with different featurestherefore we are pricing different products on the basis of their features and we areusing product line pricing.
The prices of our different products are:
PRODUCT PRICE
WALL SPLIT SOLAR A/C 250,000
CASETTE SPLIT SOLARA/C
280,000
CABINET FLOOR SPLITA/C
300,000
WALL SPLIT SOLAR A/C 400,000
SILVA SOLAR A/C 500,000
PlaceWe are offering our products in four outlets in each of our segment including our mainoutlet situated in Defence.
First outlet is situated in Mezung.
Second outlet is situated in faisal town.
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Third outlet is situated in Gulberg.
Our fourth outlet is situated in Defence which is our main retail outlet inLahore.
PromotionWe are engaged in different activities to inform our customer about our products and itsfeatures these activities are the use of different sources which are explained briefly inthis section.
We are in the early stages of our product development that is why we are mainlyfocusing on informative promotional activities.
The Marketing Communication Mix The specific mix of advertising, personal selling, sales promotion, and public relations a
company uses.
We also use a specific mix of these tools for better public relations.
Advertising
We are advertising our products through televisions, news papers,internet, and other such means.
Sales promotion
We are offering different types of incentives to our customersincluding 5 year warranty, repair services etc.
Public relations
We are trying our best to build with our customers healthy relationsthrough different activities such as we organize different entertainmentprograms and other ceremonies.
Personal selling
We are also providing the services of selling our products at your
door steps through our delivery services.
Direct marketing
We are also planning for providing our customers with directmarketing through the use of telephone, mail, fax, e-mail, and other toolsdirectly with specific customers.
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Promotion mix strategy We are using combination of both of these strategies
We use mass-media advertising and consumer promotion to pull our product and largesales force and trade promotions to push our products through these channels.
We are more inclined towards the push strategy than pull strategy because of intensecompetition.
Advertising Plan
• Objectives • Message• Opportunities• Threats
Advertising budget
Electronic MediaCOST FOR CHANNELS: (When we will launch Solar A/C in all over
Pakistan) Rs.
GEO / GEO ENTERTAINMENT 55200 PTV 45000 HUM CHANNEL 30000ARY 25000
PRINT MEDIA
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