Post on 15-Apr-2017
transcript
Growing number of digital buyers
Number of digital buyers globally (in billions)
Source: Statista.com
Triggered messages average 152% higher click-through rates than "business as usual"
marketing messages.
EmailInstitute "3 Key Trends in Email Marketing & What to Do Now" (2013)
Transactional emails get 4 to 8 times more opens and clicks than non-transactional emails.
EmailMonks "[Infographic] Transactional Email" (2015)
Engaged consumers buy 90% more frequently, spend 300% more per transaction and are 5x more likely to indicate it is the only brand they would purchase in the future.
Rosetta Consulting "Customer Engagement from the Consumer’s Perspective" (2014)
Conclusion
• Why you should use marketing automation
• How to sell more, more frequently, and build loyalty
• How to build post-purchase and cart abandonment workflows
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