Marketing "Behind the Gates" of Digital Walled Gardens

Post on 26-Jun-2015

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The

McCohen

GROUP Face Off: Marketing Behind the Gates of Digital Walled Gardens

The Group

• Jordan Cohen, Pontiflex

Matt Annerino, LiveNation

Jared Blank, Tommy Hilfiger

Marc Haseltine, National Geographic Society

Jessica Vasbinder, Warner Music

Issues

• Ben & Jerry’s Social Media Split

• Apps Kill the Webio Star

• Google Plus or Minus?

• Daily Dealsanity

Oct 2, 2011

Predictions

Bye-BYE!