PRESENTATION on

CONTENTS

Concept of marketing communication. Key elements of Communication.

MARKETING

Marketing is the organizational process and sets of activities that creates and deliver value to customers and manage customers relationship in such a way

that facilitates both the organization and its stakeholders.

COMMUNICATION

A process by which information , ideas, experience, knowledge and feelings are exchanged between individuals

through a common system of symbols, signs, or behavior.

MARKETING COMMUNICATIONS

PRODUCT

INFORMATION

TARGET AUDIENCE

Marketing communications are the means by which firms attempt to

inform, persuade, and remind consumers, directly or indirectly,

about the products and brands they sell.

Elements in the Communications

1) SENDER

The party sending the message to another party

Major parties in communication

2) MESSAGE

The set of contentsthe sender sends

Major communication tool

3) ENCODING

Putting through into symbolic form

One of communication function

4) CHANNEL

Communication channels message is sent through

Major communication tool

5) DECODING

The process by which receivers assign meaning to the sender’s

transmitted symbols

One of communication function

The party receiving the message (audience)

6) RECEIVER

Major parties In communication

7) NOISE (Un)planned static or

disturbance during process of communication

8) FEEDBACK

Part of response transmitted back to the sender

One of communication function

ANY QUESTIONS