Marketing communication strategies for start-ups & early stage companies

transcript

Marketing coMMunication strategies for start-ups & early stage companies

smart marketing lessons

Marketing coMMunication strategiesfor start-ups & early stage companies

…the Word of mouth story

marketing communication is not an option, you do it anyhoW

Lesson no.1

marketing communication is not an option, you do it anyhowWhat is actually marketing communication?

• advertising campaign • pr campaign • Viral campaign • sales promotion • When your accountant is gossiping and buzzing you with her neighbor • When your secretary is answering the phone • the tie of your sales manager • the appearance and the behavior of the head of the company • your personal reputation and image • and, even when you decide not to have another beer because you don’t want people to think you’re a lush, you’re practicing communication. …and , so on.

therefore, marketing communication is not an option! one cannot choose whether or not to have marketing communication.

the ultimate goal is you to master the communication.

marketing is so much more then adVertising

Lesson no.2

select your target!

coMpany

suppliers

Buyers

employees

competition

regulators

attention! this is the post advertising age.

We are increasingly demanding hyper-personalised content, based on time, location and activity • facebook, twitter, linkedin - don’t cost a thing • www.you.com • Business societies • cause marketing – make a non profit change • corporate social activities – make a society impact.

people matter!

Lesson no.3

there are no successful companies, business projects, innovations or campaigns, there are successful people working behind!

forget product positioning - relationship era has Began

Lesson no.4

Just Don’t Do it.

consumer movement to live with less, we see a moving away from today’s throw away culture. don’t use energy. don’t use water. don’t use packaging. don’t use paper. don’t buy. • the public is more informed, research oriented, and loud then ever • mass communication is replaces with niche communication • the communication and brand content should be focused in the value to the target • The touch point with your target should be TRUST.

the only thing more important than your company’s Brand is your personal Brand

Lesson no.5

• your personality is brand as well, your customer are willing to know to whom they give their money • avoid faceless start-ups • network: chambers, communities, business groups • Your personal reputation is strongly linked with your brand’s corporate reputation • Be responsive (as in always available) to customers, friend and media.

crisis is such a terriBle thingto Waste

Lesson no.6

i have no budget!

this is how we speed up the dying process of advertising.

cheaper, more niche, more personilised, more effective ways to communicate:

…logoa na fb, twitter, linkdin.

• Marketing communication is not an option, you do it anyhow • marketing is so much more then advertising • people matter! • Forget product positioning - relationship era has began •Theonlythingmoreimportantthanyourcompany’sbrandisyourpersonalbrand •Crisisissuchaterriblethingtowaste

,,Eighty Percent of Success Is Showing Up,, • Woody allen.

ljupka naumovska00 389 78 44 66 01

naumovska@honeybiz.mkljupka.naumovska@gmail.com