Marketing Conclave IAMAI, MumbaiJune 20, 2013

adisave

Life @ Crossroadsadisave

May you live in interesting times- An old Chinese curse

MAY YOU LIVE IN INTERESTING TIMES- An old Chinese curse

the state of brands today ..

Brands as LEADERS Consumers are ahead

Brands impact Culture Brands playing catchup

THEN NOW

Consumer Decision Journey Model

Preference

Relevance Influence

The Role of Marketing

HOW WE DO IT

We Focus

BUSINESS EQUITY

.. it’s a ‘People’ business ..

Chase One

Emotion !

WHERE WE STRUGGLE

Correct

Segmentation &

Reach

Value of a Gain !

Marketing Conclave IAMAI, MumbaiJune 20, 2013

adisave

Thank You