Post on 30-Aug-2014
transcript
APROJECT REPORT
ONSUMMER TRAINING
“MARKETING OF 3G RELIANCE TELEMEDIA SERVICES”
SESSION 2011-12
KHANDELWAL COLLEGE OF MANAGEMENT SCIENCE
& TECHNOLOGY BAREILLY (U.P.)
APPROVED BY AICTE, NEW DELHI & AFFILIATED TO G.B. TECHNICAL
UNIVERSITY, LUCKNOW.
SUBMITTED TO: SUBMITTED BY:Mr. Ajeet verma Raju Prasad YadavProject Guide MBA- 3rd SEM
ACKNOWLEDGEMENT
First of all I would like to express my deep sense of
gratitude to the management and staff of Reliance
Communication Ltd., Bareilly for providing as an opportunity to
undergo summer training required for the partial fulfillment of
our MBA course at K.C.M.T. Institute of Management.
I also like to extend our special thanks to our guide Mr.
Sunil Kumar, Sales Manager. Bareilly and all the staff reliance
Communication Ltd. and their valuable guidance and
encouragement during our summer training.
I also like to express our thanks to teaching staff and
friends for their co-operation to complete this project.
Thanking you
Sunil Kumar
DECLARATION
I hereby declare that the project report titled "The study of marketing effectiveness of
Reliance Communication Ltd”. contain correct information as per my opinion concern.
I further declare that this project is my original work, all the facts & figures in the
report have been honestly collected by me and no part of this report has been published or
submitted to
anybody or university.
PREFACE
This project has been designed to analyze the retailer preferences and behaviors
towards prepaid and post paid connection. This project is useful for sales manager engaged in
practical selling work as well as strategies formulation. The sales executive and sales person
are primarily responsible for formulating and implementing the strategies in various areas.
Which constitute to consumer satisfaction pricing, physical distribution, marketing channels?
Study of management in classroom has been a much debated topic. The 2 months
summer training in a organization into an organizational functioning.
Today market is a consumer oriented where customer is the boss. The sole difference
between selling and marketing is that marketing ends with customer satisfaction not after
only selling of goods. But selling stops when there goods have sold in the market.
CONTENTS
S.No PARTICULARS Page No.
1. Reliance company profile
2. Reliance infocomm Hand sets and FWP
3. Tariff plans
4. Features and benefits of Mobile Phone and FWP
5. Research Objective
6. Survey Report
7. Retailers Speak
8. Conclusion
9. Recommendation
10. Limitation
11. Bibliography
12. Annexure
bout us
Dhirubhai. H. Ambanies History
Dhirubhai’s Dream
Reliance Journey
Chairman’s Profile
Network Area
ABOUT US
Reliance Communication Ltd. is the outcome of the late visionary Dhirubhai
Ambani's (1932-2002) dream to herald a digital revolution in India by bringing affordable
means of information and communication to the doorsteps of India's vast population.
"Make the tools of infocomm available to people at an affordable cost, they will
overcome the handicaps of illiteracy and lack of mobility", Dhirubhai Ambani charted out the
mission for Reliance Communication Ltd in late 1999. He saw in the potential of information
and communication technology a once-in-a-lifetime opportunity for India to leapfrog over its
historical legacy of backwardness and underdevelopment.
Working at breakneck speed, from late 1999 to 2002 Reliance Communication Ltd
built the backbone for a digital India -60,000 kilometers of fibre , optic backbone,
crisscrossing the entire country. The Reliance Communication Ltd pan-India network was
commissioned on December 28, 2002, the 70th - birth anniversary of Dhirubhai. This day
also marked his first birth anniversary after his demise July -6, 2002.
Reliance Communication Ltd network is a pan India, high capacity, integrated
(wireless and wire line) and convergent (voice, data and video) digital network, designed to
offer services that span the entire Infocomm value chain -infrastructure, services for
enterprises and individuals, applications and consulting. The network is designed to deliver
services that will foster a new way of life for a New India.
Dhirubhai H. AmbaniFounder Chairman, Reliance Industries Limited, India
December 28, 1932 -July 6, 2002
Group Company: Reliance Industries Limited, India's largest private sector company.
Reliance Group: The Reliance Group founded by Dhirubhai H. Ambani (1932-2002) is
India's largest business house with total revenues of over Rs 99,000 crore (US$ 22.6 billion),
cash profit of Rs 12,500 crore (US$ 2.8 billion), net profit of Rs 6,200 crore (US$ 1.4 billion)
and exports of Rs 15,900 crore (US$ 3.6 billion).
The Group's activities span exploration and production (E&P) of oil and gas, refining
and marketing, petrochemicals (polyester, polymers, and intermediates), textiles, financial
services and insurance, power, telecom and infocom initiatives. The Group exports its
products to more than 100 countries the world over. Reliance emerged as India's Most
Admired Business House, for the fourth successive year in a TNS Mode survey for 2004.
Reliance Group revenue is equivalent to about 3.5% of India's GOP. The Group
contributes nearly 10% of the country's indirect tax revenues and over 6% of India's exports.
Reliance is trusted by an investor family of over 3.1 million -India's largest.
The Group's flagship company, Reliance Industries Limited (RIL) is the first and only
private sector company from India to feature in the 2004 Fortune Global 500 list of 'World's
Largest Corporations' and ranks amongst the world's Top 200 companies in terms of profits.
RIL emerged in the world's 10 most respected energy, chemicals companies and amongst the
top 50 companies that create the most value for their shareholders in a global survey and
research conducted by PricewaterhouseCoopers and Financial Times in 2004. RIL also
features in the Forbes Global list of world's 400 best big companies and in FT Global 500 list
of world's largest companies.
Birthplace: Chorwad, village in Saurashtra (Gujarat), India
Father's Name: Hirachand Govardhandas Ambani
Mother's Name: Jamunaben Hirachand Ambani
Career:
At the age of 17 went to Aden (now part of Yemen) and worked for A. Besse & Co.
Ltd., the sole selling distributor of shell products. In the year 1958 returned to Mumbai and
started his first company, Reliance Commercial Corporation, a commodity trading and export
house.
In the year 1966, as a first step in Reliance's highly successful strategy of backward
integration, he started the textile mill in Naroda Ahemdabad
In the year 1975, a technical team from the World Bank certified that the Reliance
textile plant was "excellent by developed country standards.
In the year 1977, the company went public credited with a number of financial
innovations in the Indian capital markets. Today, the Reliance Group has one of the largest
family of shareholders in the world. With an investment of over Rs 36,000 crore (US$ 9
billion) in petroleum refining, petrochemicals, Power generation, telecommunication services
and a part
terminal In a three-year time frame, has steered the Reliance Group to Its current status as
India's leading textiles-petroleum-petrochemicals-power- telecom player.
Achievements:
Voted India's 'Top Businessman' in the 'Best of India' poll conducted by lee News, August
2003.
Petrotech Society conferred posthumously the 'Lifetime Achievement Award' for his
outstanding contribution to Downstream Petroleum Industry in India, January 2003.
Rated as one of 'India's Most Admired CEOs' for the fourth consecutive year in the
Business Barons -Taylor Nelson Sofres –Mode Survey, July 2002.
Conferred the 'Lifetime Achievement Award' by India HRD Congress, February2002.
Conferred 'The Economic Times Award for Corporate Excellence for Lifetime
Achievement', August 2001.
Felicitated by the Municipal Corporation of Greater Mumbai with a citation at a civic
reception, December 2000.
Conferred the 'Man of the Century' award by Chemtech Foundation and Chemical
Engineering World in recognition of his outstanding contribution to the growth and
development of the chemical industry in India, November 2000.
Conferred the Indian Entrepreneur of the 20th Century' award by FICCI (Federation
of Indian Chambers of Commerce and Industries), for his meticulous scripting of one of the
most remarkable stories of business Endeavour of the 20th century, March 2000.
Thrice (in the years 2000, 1998 and 1996) nominated as one of the 'Power 50 -the
most powerful people in Asia' by Asia week magazine.
Voted as the most admired Indian of the millennium in the field of Business &
Economics in 'Legends -A Celebration of Excellence' poll audited by Ernst & Young for lee
Network, January 2000.
Voted as 'Creator of Wealth' of the Century in The Times of India poll, January 2000.
Chosen as one of the three 'makers of equity' by India Today in their special
millennium issue entitled '100 People Who Shaped India in the 20th Century', January 2000.
Chosen by the Indian Merchants' Chamber as "An Outstanding Visionary of the 20th
Century" in recognition his unique achievements and contribution in the development of
industry and capital markets in India, December 1999.
Voted as 'Indian Businessman of the Century' in Business Barons Global Multimedia
Poll, December 1999.
Amongst 'The Power 50 -India1s 50 most powerful decision-makers in Politics,
Business & Financial, Business Barons, August 1999.
Declared 'Most Admired Indian Business Leader' by The Times of India,
Indiatimes.com poll, July 1999.
The only Indian industrialist in 'Business Hall of Fame' in Asia week, October 1998.
Awarded the Dean's Medal by The Wharton School, University of Pennsylvania, for setting
an outstanding example of leadership, June 1998.
Chosen as 'Star of Asia' by Business Week, USA, June 1998.
Leading business magazine Business Barons placed him in its list of 'India's 25 Most
Influential Business and Financial Leaders', June 1998.
Awarded the Companion Membership of the Textile Institute, UK, an award which is
limited to 50 living members who have "substantially advanced the general interests of the
industries based on fibres", 1994.
Chosen 'Businessman of the Year 1993', Business India, January 1994.
Family: Wife: Kokilaben.
Four children: two sons, Mukesh, who is Chairman & Managing Director of Reliance
Industries and Anil ,who is Chairman & Managing Director of Anil Dhirubhai Ambani
Enterprises Group, comprising of Reliance Infocomm, Reliance Energy and Reliance
Capital are part of the Reliance Group, and two daughters, Dipti Salgaocar who lives in Goa
and Nina Kothari, who resides in Chennai.
Dhirubhai's Dream
Late Dhirubhai Ambani built Reliance from scratch to be in the reckoning for a place
in the Global Fortune 500 list. This achievement is even more significant due to the fact, that
the entire growth was achieved in an organic manner and in a span of just 25 years.
Dhirubhai was not just firmly rooted in traditional Indian values, but was also a
quintessentially modern man -the man of the new millennium. This was clearly reflected in
his passion for mega-sized projects, the most advanced technology and the highest level of
productivity.
The corporate philosophy he followed was short simple and succinct "Think big.
Think differently. Think fast. Think ahead. Aim for the best". He inspired the Reliance team
to do better than the best -not only in India\ but also in the world.
Dhirubhai Ambani, Founder Chairman of the Reliance Group, had an acute sense that
education alone empowers people. He was a great communicator. He communicated to
inspire, to guide, to educate and to motivate.
He employed telephone as a powerful tool to achieve these goals. He used telephone
to defeat distance, to compress time and to remain abreast of events. He was acutely aware of
the power of information and communications. He would often say: I 'make the tools of
infocomm
available to people at an affordable cost, they will overcome the handicaps of illiteracy and
lack of mobility'. He wanted a telephone call to be cheaper than a post card. This, he
believed, would transform every home, empower every Indian, remove the roadblocks to
opportunity and demolish the barriers that divide our society.
Dhirubhai Ambani was of the conviction that infocomm would energies enterprises,
galvanize governance, make livelihood an enjoyment, Learning an experience, and living an
excitement.
Reliance Group
The Reliance Group founded by Dhirubhai H. Ambani (1932-2002) is India's largest
business house with total revenues of over Rs 99,000 crore (US$ 22.6 billion), cash profit of
Rs 12,500 crore (US$ 2.8 billion), net profit of Rs 6,200 crore (US$ 1.4 billion) and exports
of Rs 15,900 crore (US$ 3.6 billion).
The Group's activities span exploration and production (E&P) of oil and gas, refining
and marketing, petrochemicals (polyester, polymers, and intermediates), textiles, financial
services and insurance, power, telecom and infocomm initiatives.
Reliance Infocomm Ltd., an Anil Dhirubhai Ambani Enterprises group company, is
India's largest private information and communications services provider, with a subscriber
base of over 11 million. Reliance Infocomm has established a pan-India, high-capacity,
integrated (wireless and wire line), convergent (voice, data and video) digital network, to
offer
services spanning the entire Infocomm value chain.
The Anil Dhirubhai Ambani Enterprises Group, comprising of Reliance Infocomm,
Reliance Energy and Reliance Capital are part of the Reliance Group, founded by Shri
Ohirubhai H. Ambani (1932-2002).
Reliance JourneyReliance Infocomm Highlights:-
1999 THE DREAM 1999"Make a phone call cheaper than a postcard and you will usher in a revolutionary
transformation in the lives of millions of Indians" -Dhirubhai Ambani(pic) equation
illustration
November15
Reliance Infocomm begins Project Planning
2000 May10
Optic fibre laying process commences in Gujarat, Andhra Pradesh & Maharashtra
2001 May1
First Media Convergence Node made "Ready for Electronics" at Jaipur
2002January15
First Base Transceiver Station (BTS) made 'Ready for Electronics
February25
Obtains International Long Distance License from Govt. of India
December22
Commissions 1st Optic Fibre Backbone ring
December24
Establishes 1st Point of Interconnect (POI) in New Delhi
December27
Hon'ble Prime Minister of India, Atal Behari Vajpayee e- inaugurates Reliance
lnfocomm Hon'ble Union Minister for Parliamentary .Affairs, Information Technology
and
Communications, Pramod Mahajan, inaugurates NNO.
2003January15
Introduces Dhirubhai Ambani Pioneer Offer for Reliance .India Mobile service
February14
launches Reliance Web World in top 16 cities
March 31
launches International long Distance Services
April 13
Commissions all backbone rings
April25
Introduces colour handsets
May1
launches Reliance India Mobile Service commercially in top 92 cities with one
million customers.
June10
launches India's first wireless Point of Sale (PaS)
July1
Introduces "Monsoon Hungama" Offer: Instant multimedia mobile phone and
connection for just Rs 501.Sets world record-acquires one million customers in 10 days
July 3
launches R Connect Internet connection cable
Aug26
Introduces Reliance India Phone Fixed Wireless Phone and Terminal
September20
"Navratri" a data service in R-World posts a world record of 10 million downloads on
the first day of the launch.
September30
R World clocks a phenomenal 1 billion hits in 1 month
October 6
Launches integrated broadband centre at Reliance Web World, Bangalore
October24
Deploys pilot of Home Netway in Mumbai
October30
Reliance becomes India's largest mobile service provider within 7 months of
commercial launch
November3
Customer base touches 5 million
November12
Migrates to Unified License Regime
November16
Launches National Roaming
November21
Launches International SM3 to 159 countries launched
December19
Adds 4500th Contact Centre Executive Contact Centre becomes the largest such
facility deployed by any single Indian Service Provider
2004January12
International wholesale telecommunications service provider, FLAG Telecom
amalgamates with Reliance Gateway, a wholly owned subsidiary of Reliance
Infocomm
February9
Launches RIM Prepaid with attractive offer -For Rs 3500 get a Motorola C131 mobile
phone and Rs 3240 worth of re- charge vouchers instantly and stay connected for 1
year
February17
Reliance subsidiary Flag Telecom announces FALCON Project -a major new Middle
East Loop Terabits Submarine Cable System with links to Egypt and Hong Kong via
India
March22
Reliance Infocomm launches multi-player gaming on RIM handsets -a first in India
April 05
Reliance India Mobile introduces International Roaming facility to 172 countries, 300
networks
April 23
Reliance Infocomm introduces first ever auction facility on Mobile phones through R
World.
May27
Reliance Infocomm receives the Most Promising Service
Provider of the Year 2003 (Asia Pacific) award at the Asia Pacific Technology
Awards instituted by Frost & Sullivan.
June8
Reliance Infocomm introduces World Card -a Prepaid International calling card for
affordable and convenient ISO calls from India.
July29
Announces India's First MPLS Global VPN Solution in partnership with MCI
August5
Launches the first regional Customer Contact Centre in Chennai
September6
Mukesh D. Ambani, Chairman, Reliance Infocomm, receives Voice & Data "Telecom
Man of the Year" award
September9
Introduces Railway Ticket booking from R world data applications suite of Reliance
India Mobile
October12
Mukesh Ambani voted the world's most infuential telecom person by UK-based `
publication Total Telecom.
October19
Reliance Infocomm bags the COMA Development Group's 3G CDMA Industry
Achievement Award for International Leadership.
2005 January 04
Reliance introduces first e-recharge facility in COMA in India.
January24
Reliance India Mobile announces mega rural plan to cover 4 lakh villages and 65
crore Indians by December 2005.
June27
Shri Anil D Arnbani is appointed Chairman of Reliance Infocomm
Chairman's Profile
Anil D. Ambani
Shri Anil D. Ambani, aged 46 years, Chairman of Reliance Capital, Reliance
Infocomm and Chairman & Managing Director, Reliance Energy Limited. He was the Vice
Chairman and Managing Director of Reliance Industries Limited. Reliance group is India's
largest business house, founded by late Shri Dhirubhai H. Ambani is a Bachelor of Science,
University of Bombay and MBA from The Wharton School, University of Pennsylvania,
USA
He joined Reliance in 1983 as Co-Chief Executive Officer. He is credited with having
pioneered many financial innovations in the Indian capital markets. He pioneered India's first
forays into overseas capital markets with international public offerings of global depositary
receipts, convertibles and bonds. He directed Reliance in its efforts to raise, since 1991,
around US$2 billion from overseas financial markets; with a. 100- year Yankee bond issue in
January 1997 being the high point. He has steered the Reliance Group to its current status as
India's leading textiles, petroleum, petrochemicals, power, and telecom player. He is a
Member of Wharton Board of Overseers: The Wharton School, USA.
Birthplace: Mumbai, India
Date of Birth : June 4, 1959
Father's Name : Dhirubhai Hirachand Ambani
Mother's Name : Kokilaben Dhirubhai Ambani
Education:
Bachelor of Science, University of Bombay
MBA from .The Wharton School, University of Pennsylvania, USA
Career:
Joined Reliance in 1983 as Co-Chief Executive Officer. Credited with having
pioneered many financial innovations in the Indian capital markets.
Pioneered India's first forays into overseas capital markets with international public
offerings of global depository receipts, convertibles and bonds.
Directed Reliance in its efforts to raise, since 1991, around US$ 2 billion from
overseas financial markets; with a 1 DO-year Yankee bond issue in January 1997
being the high point.
With an investment of over Rs 36,000 crore (US$ 9 billion) in petroleum refining,
petrochemicals, power generation, telecommunication services and a port terminal in
a three-year time frame, has steered the Reliance Group to its current status as India's
leading textiles-petroleum-petrochemicals-power-infocom- telecom player.
Member:
Wharton Board of Overseers, The Wharton School, USA.
Central Advisory Committee, Central Electricity Regulatory Commission.
Board of Governors, Indian Institute of Management, Ahmedabad.
Board of Governors of Indian Institute of Technology, Kanpur.
Achievements:
Adjudged as the CEO of the Year at the prestigious Platt's Global Energy Awards for
2004.
Polled as India's most admired Chief Executive for 2004, for the sixth year in
succession, in the Business Barons (India's leading business magazine) -Taylor
Nelson Sofres -Mode Survey; and ranked at the top in 3 out of 4 qualities: leadership,
integrity and vision.
Ranked No.1 for the second consecutive year, in The Power list 2004 published by
India Today, March 2004.
Voted 'MTV Youth Icon of the Year', September 2003.Conferred 'The Entrepreneur
of the Decade Award' by the Bombay Management Association, October 2002.
Awarded the First Wharton Indian Alumni Award by the Wharton India Economic
Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a
global leader in many of its business areas, December 2001.
Named amongst 'The Power' 50 -India's 50 most powerful decision-makers in Politics,
Business & Finance', Business Barons, August 1999.
Selected by Asia week magazine for its list of 'leaders of the Millennium in Business
and Finance' and was introduced as the only 'new hero' in Business and Finance from
India, June 1999,
leading business magazine Business Barons included him in its list of 'India's 25 Most
Influential Business and Financial leaders June 1998.
Conferred the 'Businessman of the Year 1997' award by India's leading business magazine
Business India, December 1997.
Marital Status:
Married to Tina, and has two sons, Jai Anmol and Jai Anshul.
Business Address:
Reliance communication Limited, I Block, 2nd Floor, Dhirubhai Ambani Knowledge City,
Navi Mumbai -400710, India
Telephone: +91 22 3037 5522, +91 22 3037 5534
Fax: +91 22 3037 5577
E-mail: ada@relianceinfo.com
Vision
We will leverage our strengths in executing complex global-scale projects to make leading
edge information and communication services affordable by all individual consumers and
businesses in India. We will offer unparalleled value to create customer delight and enhance
business productivity. We will also generate value for our capabilities beyond Indian borders
while enabling millions of India's knowledge workers to deliver their services globally”.
Quality Commitment
We will deliver
Error Free "Mobile Communication Services"
Through
Customer Service Attitude,
Employee Empowerment,
Speed,
Creativity and
Continuous Improvement
OUR VISION
To make
Mobile communication
a way of life
and be the Customer
FIRST CHOICE
Kar lo
Duniya
Muthi Main
OUR MISSION
We will meet the mobile communication needs of our customer through'
Error free service delivery
Innovative products and Services
Cost Efficiency
Unified Messaging Solution
Provide Better Service
Carrier Business
Reliance communication is a National Long Distance (NLD) and International Long
Distance (ILD) Service Provider, rendering national and international transport links between
other telecommunication service providers' networks.
Reliance communication is also an Infrastructure Provider for end-to-end bandwidth
requirements as well as providing Dark Duct and Dark Fibre on lease to service providers and
companies. The acquisition of FLAG Telecom by Reliance in January 2004 has
strengthened the bouquet of Reliance's service offering to national and global service
providers and companies.
Reliance's wholesale customers include Indian and international
Telephony ser/ice providers, Internet service providers, Long-distance carriers, Call
centre operators, Multinational companies, Business process outsourcing companies, IT-
enabled service providers and Government and quasi-Government organizations.
Highlights of International and National Long Distance (ILD & NLD)
services
ILD Gateways in Mumbai, Delhi, Chennai, Kolkata and Ernakulam
International Points of Presence (PoPs) in New York, Los Angeles, London and Hong
Kong integrated seamlessly with domestic gateways
Submarine Fiber cable network connecting gateways to India in Ring architecture for
resilience
Satellite route for media diversity
Centralized NaC for International and National network management
TOM and VolP based interconnects
Domestic & International data leased circuit
Value added services -MPLS IP-VPN, FR, A TM
International capacity built to manage >250 Mn minutes per month
Highlights of FLAG Telecom network:-
Global optic fibre network of 52,000 kms spanning four continents
Customer base of over 180 international carriers including the top ten
Global bandwidth, IP, Internet, Ethernet and Co-location Services
Low Latency global MPLS based IP network connecting world's international Internet
exchanges
Business
Reliance communication will offer a complete range of telecom services, covering
mobile and fixed line telephony including broadband, national and international long distance
services, data services and a wide range of value added services and applications that will
enhance productivity
Enterprises and individuals of Reliance India Mobile, the first of Infocomm's initiatives was
launched on December 28, 2002, the 70th birthday of the Reliance group founder, Shri.
Dhirubhai H. Ambani
This marks the beginning of Reliance's dream of ushering in a digital revolution in
India by becoming a major catalyst in improving quality of life and changing the face of
India. It aims to achieve this by putting the power of information and communication in the
hands of the
people of India at affordable costs.
Reliance communication will extend its efforts beyond the traditional value chain to
develop and deploy telecom solutions for India's farmers, businesses, hospitals, government
and public sector organisations.
PAN India network and town coverage.
80,000 kms of optic fibre backbone.
Wireless network covering over 2,400 cities/towns, to expand to over 5,700 cities
AND 4,00,000 villages by December.
4,300 Base "Transceiver Stations (BTSs) across the country, to increase to around
8,500 by December
Network with superior reliability
All this managed from our state-of-the-art national network operations centre in
Mumbai.
Circle Service Area
The new circle service areas have been drawn up based on the Unified Access
Services Licensing rules. These new circle area definitions have been shown below.
As a Reliance India Mobile subscriber, you can now not only make all calls within the
same circle at local call rates (as per your chosen tariff plan) but you will also not be charged
any call forwarding costs for incoming calls no matter where you are within your home
circle,
R.No Circle Service Area
1 Andhra Pradesh Entire State
2 Bihar Bihar & Jharkhand
3 Delhi Local Areas served by Delhi, Ghaziabad, Faridabad,
Noida & Gurgaon Telephone Exchanges.
4 Gujrat Gujrat (Including Union Territory of Daman and Diu.
Silvasa (Dadra & Nagar Haveli))
5 Hariyana Entire State (Not Including :Local Areas Served by
Faridabad, Gurgaon, Telephone Exchanges)
6 Himachal Pradesh Entire State
7 Karnataka Entire State
8 Kerala Entire State Plus the Union Territory Lakshwadeep and
Minicoy
9 Madhya Pradesh Madhya Pradesh & Chatisgarh
10 Maharashtra Maharasthra Including Goa (Not Including Local Areas
served by Mumbai, Navi Mumbai & Kalyan Telephone
Exchanges)
11 Mumbai Local Areas served by Mumbai, Navi Mumbai & Kalyan
Telephone Exchanges
12 Orissa Entire State
13 Punjab Entire State (Including Union Territory Chandigarh)
14 Rajasthan Entire State
15 Tamil Nadu Tamil Nadu Including Union Territory of Pondicherry,
Not Including Local Areas served by Chennai Telephone
District Maraimalal, Mainjur and Mahabalipuram
Telephone Exchanges)
16 Chennai Local Areas served by Chennai Telephone District
Maraimalal Nagar Export Promotion Zone (MEPZ)
Mainjur and Mahabalipuram Telephone Exchanges
17 West Bengal West Bengal Including State of Sikkim and Union
Territory and Andman and Nicobar Islands (Not
Including Kolkata Metro Service Area)
19 Kolkata Kolkata And Service Area.
19 U.P. (East) Entire Area covered U.P.(E) including Boundary Districts
towards UP (W) Shahjhanpur, Farukhabad, Kanpur &
Jaulan.
20 U.P. (West) Entire covered by UP (W) Including Uttranchal and
Boundary Districts towards UP(E) Pilibhit, Bareilly,
Dadun, Etah, Mainpuri, & Etawah (Not Including Local
Areas served by Ghaziabad & Noida Telephone
Exchanges.
Reliance communication to empower 4 lakh villages by December 2005
India's largest mobile operator takes the lead to reach out o 65 crore Indians
Two out of three villages to be covered with voice and data access
Massive network to rollout to benefit 90% of India's habitats -covering 91 % of
national highways
In one of the largest and fastest ever network rollout operations in the world, Reliance
communication has embarked on an ambitious expansion plan to reach out to four lakh
villages across the country by end of 2005, thus bringing about a new revolution in. rural
telephony.
The company's 80,000 km of terabit optic fibre cable network forms the backbone of
its countrywide expansion, which will facilitate unlimited and uninterrupted voice, data and
video applications.
This massive operation, touching 65 crore Indians, will cover nearly two-third of its
villages and over 5,700 cities and towns. This expansion involving 8,500 BTS (Base
Transceiver Station) towers will also cover 91 % of the country's national highways and 85%
of the rail routes. Eventually, the company's footprint will cover the entire habitat of the
country. This initiative is expected to increase India's tele density to 10% by the end of the
year, ahead of the
national target.
The company has pledged to empower the people of India with freedom to
communicate, and fulfill the dream of Dhirubhai Ambani, founder Chairman of the Reliance
group, to bring about a digital revolution in India.
Reliance already enjoys over one billion hits a month on its unique infotainment data
application suite called R World. This rollout wills 25 take the benefits.
Rural Household DELs
Rural Household DELs (RDELs) are the one provided in the talukas, which are
declared as rural taluka. Fixed Wireless Phone/Terminal (FWP/T) of COMA Technology is
planned as RDELs.
Reliance communication committed to provide RDELs in 61 Districts covering 203
Talukas in India. We are planning to rollout 6,100 by Sep 05.
High Speed Public Tele-info Centre (HPTICs)
Reliance communication committed to provide High Speed PTICs (HPTICs) for
providing additional facilities including tele-education and tele-medicine at Block
Headquarters and in villages with a population exceeding 2000
These 'Information Kiosk' forms the core of rural broadband/connectivity. The kiosks
(Public Tele Information Centers (PTIC) and High speed PTICs (HPTIC)) will be set up in a
phased manner so as to cover roughly 1, 00,000 villages in three years which approximately
covers 48 per cent of the total rural population.
USO Related Information
Village Public Telephone (VPT)
Rural Community Phone RCP)
Rural House Hold (RDELs)
Village Public Telephone
VPT is the first Telephone in the villages, where there is no Telephone available till
date. These VPTs are to be installed in a village for public use with STD facility.
Reliance communication has installed VPTs as per its license obligation covering 59
Talukas. Subsidy support for 3,599 VPTs is being received every quarter from USF.
Rural Community Phone (RCP)
Rural Community Phones (RCPs) provided in the villages where population exceeds
2000, after achieving the target of one VPT in every village. These RCPs may be provided in
public places such as shops, schools, primary health centers etc with STD facility generally
available on them.
Reliance communication is committed to install about 22,000 RCPs covering 61
Districts in 11 states. We are planning to install about 15,000 RCPs before end of 2005 and
rest by 2006.
Mobile Virtual Private Network (VPN)
Reliance's Wireless Data VPN offering looks at extending the Enterprise Users desktop to
him while he is on the move. Over our CDMA network, he will be able to access all those
applications he uses in office (including corporate E-mail, Intranet Portals, SAP, and other
enterprise specific applications available only within the corporate intranet) at speeds up to
144 Kbps, anywhere, any time. Reliance's Mobile VPN, also for the first time, will allow
enterprises the opportunity of connecting their remote offices, scattered across the country,
and integrating them into their networks, thereby truly ushering organizations into the realm
of being truly always "networked".
Black & White Handsets
SAMSUNG BOSS LG RD 2330 Nokia 2112 Samsung 356
LG RD 2130 LG RD 2230
.
Colour Handset
Nokia 3125 Nokia 3105 Nokia 6585
LG RD 5130 Nokia 6012
COLOUR HANDSET WITH CAMERA
Nokia 6255 Nokia 3205
LG RD 6130 Nokia 6255
LG RD 6000 – Colour Camera Phone
Kyocera 7135 – PDA Colour Phones
GTRAN GCP 4020
CAMERA WATCH PHONE
PDA colour Phone
Kyocera 7135
Accessories
Handsets Accessories available at Reliance Webworld.
All handset models have their own specific accessories. Accessories can be obtained
from Reliance Webworld outlets in each city.
Hands Free Kit
The kit includes earphone, microphone and a integrated call answer / call termination
button. You need not use your hands while using the mobile phone. It is very
convenient for a frequent user.
Handset Model MRP (Rs.)LG RD 2030 165
LG RD 7130 375
Samsung SCH N 191 480
Samsung A563 480
Kyocera KY 7135 350
Travel Charger
The charger plugs into the electric socket and into your phone. Small and handy.
Convenient to carry while you are traveling.
Handset Model MRP (Rs.)
LG RD 2030 550
LG RD 7130 760
Samsung SCH N 191 550
Samsung A563 550
Telson TWC 1150 550
Battery Charger
Handset Model MRP (Rs.)
Samsung A563 650
Data Cable
This cable lets you connect to the internet, from your computer/laptop, using your
mobile as a modem. This is by plugging the Data Cable into your PC and the phone. Data
Cables for LG (RD2030 & RD7130) are available with both Serial and USB ports. Data
Cable for Samsung is
common across all models and is available with USB port only.
Do check which port your computer/laptop has before you make a purchase. You will
also need to install software on your PC for activating the internet connectivity. A CD
containing the software will be provided with the Data Cable.
Handset Model MRP (Rs.)
LG RD 2030 Serial Port 1,200
LG RD 2030 USB Port 1,200
LG RD 7130 Serial Port 1,200
LG RD 7130 USB Port 1,200
Samsung SCH N 191 USB Port 1,200
Samsung A 563 USB Port 1,200
Kyocera KY 7135 Serial Port 1,650
Kyocera KY 7135 USB Port 2,150
Gtran GCP 4020 2,250
Car Kit
This Car Kit is specifically designed for usage in the car so that you can talk and drive freely.
The kit allows you hands free operation by using a microphone and a speaker. It also charges
your phone.
Handset Model MRP (Rs.)LG RD 2030 3,350
LG RD 7130 3,150
Samsung SCH N 191 4,800
Samsung A563 4,800
Kyocera KY 7135 4,300
Battery
Handset Model MRP (Rs.)
LG RD 2030 70
LG RD 7130 760
Samsung SCH N 191 1,585
Samsung A563 1,770
Kyceora KY 7135 3,000
Telson TWC 1150 650
Car Charger
You can now conveniently charge your mobile from your car. To charge, plug the Car
Charger into your car's cigarette lighter socket, and connect it to the base of your mobile-
Handset Model MRP (Rs.)
LG RD 2030 560
LG RD 7130 560
Samsung SCH N 191 1,030
Samsung A563 1,030
Kyceora KY 7135 550
How To Sign On
It's extremely simple
Just fill in the 'Customer Application Form' available at any of our retail stores or from
Dhirubhai Ambani Entrepreneurs
Instruction to fill Customer Application Form
Provide the simple documentary support needed -proofs of identity and residence
Proof of Identity for individual can be anyone of the following:
Passport
Voter ID Card
Driving License
Photo Credit card
Any other photo identity card issued by Government/Statutory authority
Proof of Residence for individual can be anyone of the following:
Paid Telephone Bill
Ration Card
Electricity Bill
Credit Card Statement
Bank Statement
Employer's certificate
Note: All the proof documents, except Ration Card and lease agreement, must be dated
within the previous 3 months.
Get Started Kit
Gone are the days when you were bound by a particular handset and a certain phone
number. You can now set yourself free with the new Get Started Kit from Reliance India
Mobile.
Now, you get to decide what handset you want and then choose a RIM phone number.
From a wide array of Gen-Next COMA handsets, just select the handset that suits
your style and your budget. Lap it up with a RIM prepaid or postpaid number of your choice.
Use the PIN number given in the Get Started Kit card, follow the. Simple instructions
given on the card to activate your handset and get started.
You can become a prepaid or postpaid subscriber by using the appropriate Get Started
Kit.
A Postpaid Get Started Kit is available at an MRP of Rs. 550 and a Prepaid Get
Started Kit is available at an MRP of Rs. 220.
Usage guidelines for Postpaid Get Started Kit
Postpaid Get Started Kit cannot be used with
Any Reliance ready handset, without a pre-allotted number
Any second-hand, non active Reliance handsets
Postpaid Get Started Kit cannot be used with
Reliance prepaid or postpaid handsets with a pre-allotted number
Any active Reliance postpaid or prepaid handset
Damaged or reported as lost Reliance handsets
Submit the application form to any Reliance representative. And remember, you will be able
to use the phone only after your application is registered in the Reliance system.
Usage guidelines for Prepaid Get Started Kit
Prepaid Get Started Kit can be used with
Any active Reliance Prepaid handset
Reliance ready handsets, without a pre-allotted number, which do not have a Reliance
sticker on the handset box
Any second-hand, non active Reliance handsets
Prepaid Get Started Kit cannot be used with
Reliance prepaid or postpaid handsets with a pre-allotted number
Any active Reliance postpaid handset
Reliance ready handset, without a pre-allotted number, which have a Reliance sticker
on the handset box
Damaged or reported as lost Reliance handset
To check the compatibility of the handset and kit, send the RSN number of the phone
to 3733. You will receive an SMS confirming whether the Get Started Kit can be used with
the handset or not.
So, get on to Reliance. The most reliable network in India.
Conditions apply. The company reserves the right to withdraw and or alter any of the
terms and conditions of this offer at any time without prior notice. This brochure contains
information for the guidance of customers without creation of liability. Marketed by Reliance
Communications Infrastructure Limited
TARIFF PLANS
It's been on your mind for a while. And now, you can finally go postpaid. No more hassles of
refilling your prepaid, running out of talk time or high calls rates. The new Joy 99 plan gives
you the flexibility of being postpaid at the most affordable monthly rent.
Plan Joy
99
Joy 149 Joy
399
Joy
499
Joy
299 ZR
Joy
ZR
649
Rental (Rs./ Month) 99 149 399 499 299 649
Plan Charges (Rs. Month) 25 25 25 25 25 25
Plan Charges (Rs. Month)
(Optional)
25 25 25 25 25 25
Free Intra – Circle Talk time
(Rs./Month)
Nil Nil Nil Nil Nil Nil
Local Intra – Circle , Inter – Circle up to 50 Kms (Rs./Min)
All Reliance Phones** 1.5 0.99 0.4 0.4 0.5 0.5
Other Mobiles (GSM/CDMA) 2.2 1.79/0.99* 1 1 1.5 1
Landline 22 1.79 1 1 1.5 1
Intra – Circle Call > 50 Kms (Rs./Min)
All Reliance Phones** 2.2 1.79 1 1 2 2
Other Mobiles (GSM/CDMA) 3 2.49 1 1 2.5 2
Landline 3.49 2.49 2.50 1 2.5 2
SMS – Person to Person (Rs./Outgoing Message)
Rupees per SMS
Local SMS 1 1 0.5 0.5 0.5 0.5
National SMS 1 1 0.5 0.5 0.5 0.5
International SMS 3 3 3 3 3 3
1234 Services from 1st Dec. 2004 2 2 2 2 2 2
Other SMS Services from1st Dec.
2004
2 2 2 2 2 2
International Call Charges (Rs. Min)
US, U.K Fixed Canada South
East Asia
14.25 14.25 12.99 12.99 12.99 12.99
U.K. Mobile Europe, Rest of
Asia Oceania SAARC
14.25 14.25 14.25 14.25 14.25 14.25
Gulf Africa and Other Countries 17.25 17.25 17.25 17.25 17.25
Pulse Rate for al calls in 60 secs.
Now make unlimited calls to all Rim phones within the circle. And to reliance fixed phones
at just Rs. 0.40/min within the circle. Send unlimited SMS to any Reliance Phone across
India and MS worth Rs. 25 to other phones for free.
Plan Joy
99
Joy 149 Joy
399
Joy
499
Joy 299
ZR
Joy
ZR
649
Unlimited Talk time 200 150 100 75 125 75
Unlimited Service Pack 50 50 50 50 50 50
* Joy 149 subscribers have the option of availing 99 paise/min. tariff for local calls to
other mobile phones by subscribing to Mobile Pack with a monthly fee of Rs. 25.
Reliance phones include RIM, Reliance Fixed Line, Reliance FWP/T and Reliance
GSM Mobile (Bihar, Jharkhand, Himachal Pradesh, Chhattisgarh and Orissa).
For the customers opting for the pack, the free talk time benefit, as a part of the zero
rental plan, will be used for calls to other than Reliance phones within the circle. On-net
benefits are not available while roaming. What's more, you also enjoy:
Value Roaming: No Roaming rentals. Outgoing calls/SMS as per home tariff plan
rates. Receive incoming calls at RIM-to-RIM STD rates also as per your home tariff
plan.
R Connect: Surf the net on the move at amazing speeds of up to 144 kpbs.
R World: Access a world of information, Communication, Entertainment &
Commerce at the press of a button.
So wherever you are, our joy plans will make sure you always stay connected.
Existing Postpaid customers can opt for any of the above tariffs place
Marketed by Reliance Communications Infrastructure Limited. Internet service
provided by Reliance Communications Infrastructure Limited. Circle Service Area
Definition
Unlimited Talk time Pack (Post Paid)
Now, you can enjoy the benefit of making Unlimited Calls to other RIM Phones
within your circle, Absolutely Free!
As a RIM postpaid customer, you can also make calls to Reliance Fixed Wireless
Phones/Terminals (FWP/T) at just 40 paise per minute within your circle. No need to form
any group or restriction, on the number of people who can be called, simply avail the optional
Unlimited Talk time pack
What's more, this benefit is valid for all RIM postpaid plans open for subscription -
Joy 99, Joy 149, Joy 399 , Joy 499, Joy 249 ZR and Joy 649 ZR. So subscribe now and keep
talking!
Additional monthly charge for Unlimited Talk time pack.
Post Paid RIM
Tariff Plan Plan Code Rs.
Joy 99 NJ 99 200
Joy 149 NJ 149 150
Joy 399 NJ 399 100
Joy 499 NJ 499 75
Joy 299 ZR NJ 299 ZR 125
Joy 649 ZR NJ 649 ZR 75
Existing customers of RIM Postpaid can also avail the Unlimited Talk time Pack.
For the customers opting for the pack, the free talk time benefit, as a part of the zero
rental plan, will be used for calls to other than Reliance phones within the circle. On-net
benefits are not available while roaming.
So get on to Reliance The most reliable wireless network in India.
Walk into your nearest Webworld or Webworld Express outlet or any other leading handset
outlet in your city.
Unlimited Talk time (Pack Pre Paid)
Now, you can enjoy the benefit of making Unlimited Calls to other Reliance Phones
within your circle, Absolutely Free!
No need to form any group or restriction, on the number of people who can be called,
Simply avail the optional Unlimited Talk time pack.
What's more, this benefit is valid for all FWP/FWT postpaid plans open for
subscription -Plan 150, Plan 290, Plan 500, Plan 1000 and Plan 1500. So subscribe now and
keep talking!
Additional monthly charge for Unlimited Talk time pack.
Postpaid FWP/FWT
Tariff Plan Rs.
Plan 150 150
Plan 250 100
Plan 500
50Plan 1000
Plan 2000
Existing customers can also avail the Unlimited Talk time Pack.
So get on to Reliance. The most reliable wireless network in India.
Walk into your nearest Webworld or Webworld Express outlet or any other leading
handset outlet in your city.
Conditions apply. The unlimited calling facility to Reliance numbers is meant only for
personal use and not for commercial use like PCO, telemarketing, etc. The company reserves
the right to withdraw and or alter any of the terms and conditions of this offer at any time
without prior notice. Marketed by Reliance Communications Infrastructure Limited.
Conditions apply. The unlimited calling facility to Reliance numbers is meant only for
personal use and not for commercial use like PCO, telemarketing, etc. The company reserves
the right to withdraw and or alter any of the terms and conditions of this offer at any time
without prior notice. Marketed by Reliance Communications Infrastructure Limited.
For Prepaid:
MRP Rs. 275 Rs. 400 Rs. 480 Rs. 770Value of Talk time in
Rs.
175 150 100 165
Admin Fee inRs. 74.55 212.98 355.57 533.73
Service Tax in Rs. 24.45 37.02 44.43 71.27
Validity (In Days) 30 30 30 30
Approximate Talk time
in Mins
160 Mins 134 mins +
unlimited
calling to Local
& Intra circle
84 Mins +
unlimited
calling to local,
Intra circle and
preferred circle
Reliance Nos
150 mins
+unlimited
calling to
Reliance Nos
any w\here in
the Country
Assumptions for chargeable calls
AssumptionsLocal Fixed 40%
50% Local CallsLocal Mobiles 10%
Intra Circle Fixed 21%
24% Intra Circle CallsIntra Circle Mobile 3%
Inter Circle Fixed 20%
26% Inter Circle CallsInter Circle Mobile 6%
For Rs 275 RCV , All the above traffic distribution has 80% off net and 20% on-net calling
pattern
Note:
The indicated minutes of usage are based on the assumptions as above, and therefore
cannot be taken as exact minutes.
Reliance India Phone (RIP) -Tariff Plans
Postpaid Tariff Plans
Standard Plans
Plan
150
Plan
290
Plan
500
Plan
1000
Plan 1100## Plan
1500
Monthly commitment (Rs.
/Month)
150 290 1000 1100 1100 1500
Free Usage (Rs./Month) 60 180 495 1000 0 1575
Clip (Rs./Month Free Free Free Free Free Free
Rate Per Call Unit#
(Rs./Call Unit)
1.20 1.20 1.10 1.00 Local & Intra
Circle Calls
To ONNET & Fixed
– Rs. 0.30/Min
To Mobiles Rs.
0.40/min – STD
Calls All Calls – Rs.
2/Min
0.90
# Applicable for domestic calls
Installation/activation charges, enrollment fees & deposits as applicable.
*Unlimited On-net pack -Enjoy the benefit of making unlimited calls to Reliance
phones within your circle at additional monthly rental of :
*Plan 150 -Rs. 150
*Plan 290 -Rs. 100
*Plan 500/1000/1500/3000 -Rs. 50
*On net calls don’t include RTL networks of West Bengal & Assam
## The pulse rate for Plan 1100 is 60 sec for all call types.
Unlimited Talk time Plans*
Choose from the following new plans and enjoy unlimited Talk time to Reliance
Phones.
Plan 3000 provide$ Unlimited Talk time to all Reliance Phone across India.
Plan 435 provides Unlimited Talk time to all Reliance Phone across neighboring
circles as mentioned in the table below
*On net calls don’t include RTL networks of West Bengal & Assam
Plan 3000 Plan 435
Subscription available in All Circles Chennai & Tamil Nadu
Kolkata & West Bengal
Mumbai (Maharashtra)
Monthly Rental (Rs./Month) 3000 435
Free Calls Units(Rs./Month) 540 (For Calls to
other Networks)
100 (For Calls other than
Unlimited Reliance to Reliance
Call to twin Circle)
Unlimited Calls to Reliance
Phones
Unlimited Across
India
Unlimited Across Twin Circle
Other Calls 600 91
Rate per Calls unit # (Rs./call
unit
0.90 1.10
Deposits & Activation Charges
Security Deposit
Local 1000
Local + STD 2000
Local + STD + ISD 4000
Installation/Activation
Charges
800
STD deposit is mandatory for Plan 435 & Plan 3000.
Existing Postpaid Fixed Wireless Phone customers can also for the above Unlimited
Talk time Plans.
Duration of call unit -for all plans (except plan 1100) Local & Intra Circle
Calls
Calls to Reliance Phone Calls to Fixed Phones Calls to Mobile
<50 Kms >50 Kms <50 Kms >50 Kms All Distance Bands
180 180 180 60 60
In Delhi/Mumbai/Chennai/Kolkata duration of a call unit for calls to mobile phones
will be 90 secs.
The pulse rate for Plan 1100 is 60 sec for all call types. Inter-circle calls
Calls to Reliance Phone Calls to Fixed Phones Calls to Mobiles
<50 Kms >50 Kms <50 Kms >50 Kms <50 Kms >50 Kms
90 30 90 30 60 30
Special call rates of Rs. 1.90 for calls made to fixed phones (Inc. Reliance Fixed
Phones) between Delhi & Mumbai only. (Excl Plan 1500 and Plan 1100).
The pulse rate for Plan 1100 is 60 sec for all call types.
International Long distance Calls
International
Long Distance
Rate
Call Unit
Length
(Pulse)
Peak Rates (Rs.) Off Peak Rates (Rs.)
Sec. Plan 150,
290, 435,
500, 3000,
1100
Plan
1000
Plan
1500
Plan 150,
290, 435,
500, 3000,
1100
Plan
1000
Plan
1500
Americas,
Europe, Africa,
Asia, Gulf &
Oceania
60 18 12 8 16 12 8
SAARC/
Neighboring
Countries
60 16 16 8 14 12 8
Off Peak Timings (For ILD Calls)Americas, 00:00 to 06:00 &
11:00 to 18:00
Also 24 Hrs. on Sundays 26th Jan., 15th Aug. & 2nd
Nov.
Europe 22:00 to 11:00
Africa, Asia,
Gulf & Oceania,
SAARC/
Neighboring
Countries
19:00 to 08:00
For RIM & R – Connect Card
Plan Availabl
e to
Monthly
Charges
Per Min Charges Bundled Data
Exchanges
Additional
Data
Exchange
E- Mail
Account
Voice &
SMS
Charges
Month
ly
Rental
for
Voice
&
SMS
Free SMS
06:00 am
to 10:00
pm
10:00 pm
to 06:00
am
Defa
ult
Plan
All
Custome
rs
Nil 50P/Min 25P/Min N/A N/A N/A As per tariff plan
chosen by
customers
Nil
Freed
om
Plan
Only
Postpaid
Custome
rs
Rs. 650 Nil Nil 1 GB Rs. 5 MB 10 MB E-
Mail ID on
SMTP
server with
2 MB Web
Space
As per
default
plan
(Default
Plan will
be Joy
149
Plan)
Nil for
Defaul
t Joy
149
plan
for all
other
plans
are
applic
able
100/month
Freed
om
Plus
Only
Post Paid
Custome
rs
Rs. 900 Nil Nil 1.5 GB Rs. 5 MB 10 MB E-
Mail ID on
SMTP
server with
2 MB Web
Space
As per
default
plan
(Default
Plan will
be Joy
149
Plan)
Nil for
Defaul
t Joy
149
plan
for all
other
plans
are
applic
able
100/month
Platin
um
Only
Postpaid
Custome
rs
Rs. 1500 Nil Nil Unlimited - 10 MB E-
Mail ID on
SMTP
server with
2 MB Web
Space
As per
Joy 149
Plan
(Rental
not
applicabl
e)
Nil for
Defaul
t Joy
149
plan
for all
other
plans
as
applic
able
100/month
+ Default plan is available to all prepaid customers and to all postpaid customers necessarily with some voice plan of customer's choice* Email is available on http://www.relianceinfocomm.com/www.ricmail.com **Web space will be available soon.
POSTPAID CONTRACT CONNECTION
Postpaid are those connections where the customer enters into an agreement to utilize
mobile services.
Customer is billed as per his usage.
Receives a monthly bill for services availed.
For a postpaid connection customer has to refundable basis security deposit.
Fill up the subscriber enrollment form
PDA Phone
Enhance your productivity! For the busy professional on the go, Reliance offers a
"wireless PDA with a host of web browsing, email and personal productivity tools. Ideal for
the truly mobile professional.
What's in the Kit?
Handset (Kyocera 7135 Smart phone)
(1200m Ah) User replaceable Battery
3. Sync Cradle
4. Holster
Travel charger
6. Literature Kit
7. Extra Styli (3 numbers)
8. CD-ROM including palm desktop software and drivers
To Use
Use the PDA phone as you would any other mobile phone or Palm PDA. Besides these
features, the PDA phone can also be used to access the Internet.
There are two ways to access the Internet with your PDA phone directly through your PDA
phone or by connecting the phone to your computer as a wireless modem.
To Activate & subscribe to the R Connect service
To activate R Connect please call up Customer Care.
To access the Internet directly through your PDA phone, please configure your phone as
follows.
1. Open the Prefs PDA application on the PDA.
2. Tap on the list box in the upper right corner and select Network.
3. Set the Service to 'Reliance
Enter the User Name: As your phone number with STD but without the zero. (eg:
2232345678 NOT 02232345678).
Your Password: Is the same as the User Name.
4. Tap on Connect
To connect your phone to your computer as a wireless modem, there are hree basic steps that
need to be followed.
Step 1. Install the modem drivers.
Step 2. Configure a Dial-Up Network Connection
Step3 Connect to the Internet.
R World
Experience exciting applications in R-World -news, finance, panchaang, jokes, guides, and
more.
To access R-World, launch the web browser on your PDA and visit http://pda.ricinfo.com/
FEATURES OF MOBILE PHONE
Memory.
Last no. dialed /received.
Voice mail service.
Roaming
Advice of charge
Call forwarding/driver.
Call waiting.
Fax data transfer.
Call hold.
Caller line identification.
Call barring.
SMS (short message services).
STD/ISD facilities.
Blocking.
BSC (base station controller).
FWP –Benefits
Presenting, Reliance Fixed Wireless Phone (FWP), the feature –rich Wire free phone. A
marvel of CDMA2000 (1X) technology, it is far superior to the ordinary land line. Being
wireless, the connection remains unaffected by cable cuts, rains or similar other problems. It
is extremely secure and cannot be tapped by unauthorized persons. The in-built modem lets
you access Internet at speeds up to 115 Kbps. Go ahead, get your connection today.
More savings:
Abundant free calls and attractive call charges to Reliance India Mobile & other WLL (M)
phones.
Effective zero rentals:
Value of free calls almost equivalent to monthly plan charges
Free voice mail facility:
Get voice mail facility absolutely free. Pay for retrieving your messages at local call rates
Free call management features:
Free CLI, call conference, call wait, call divert facilities
Internet access:
R Connect usage charges as per the R Connect tariff plan.
Fixed Wireless Phone (FWP)
BENEFIT #1
No Wires Attached
Wireless connectivity -immune to cable-cuts, rains etc. Carry it along when you move from
room to room or when you shift your home/office
BENEFIT #2
Wireless Internet (R Connect)
In-built modem for high speed internet connectivity at speeds up to 115 kbps. No separate
ISP connection required
BENEFIT #3
Mobile Phone's Features
SMS, In-built Caller Line Identification, Voice Mail, 99-number Phone Book, Speaker
Phone, choice of ring tones and many more.
BENEFIT #4
Zero effective Rentals
Value of free calls almost equivalent to monthly plan charges with unbelievably low call
rates.
Service available in select cities. Fax is not supported.
For Residence Proof: Telephone/Electricity/Credit Card Bill or Bank Statement (with
stamp and signature of Bank Manager). Documents should not be more than three
months old. Submit photocopies of documents and bring originals for verification.
All documents need to be in customer's name. For Identity Proof: Passport/Voter 10
Card/PAN Card/Driving License/Photo Identity Card issued by an inst
FWT –Features
* Connect to standard telephone*/cordless:
Just connect the Reliance Fixed Wireless Terminal to your existing telephone instrument or
your favourite cordless and go wireless to enjoy a hassle free fixed line service.
*Parallel connection facility: Reliance Fixed Wireless Terminal has two voice ports to
connect two. Telephone instruments to be used as parallel connection.
* Connect to PBX:
You can connect the Reliance Fixed Wireless Terminal to your PBX enabling multiple
extension users in your office to share the connection, thereby ensuring that you gain
maximum benefit out of the Reliance Tariff Plans.
*Connect to PC Internet access
Reliance Fixed Wireless Terminal has an integrated modem for internet access. You do not
need a separate ISP connection. Just log on to the Reliance network and access Internet at
peak data speed up to 115 kbps. Use R-Connect Kit for connecting. the PC to the Reliance-
FWT. Ensure that the distant between the point of Reliance-FWT installation and the PC is
less than 3 meters
*.Secure tap proof connection
Reliance Fixed Wireless Terminal offers a secure connection that cannot be tampered with or
tapped by unauthorized persons.
3 Way Call conference
The call Conference facility lets you talk two peoples at the same time.
Speed Dialing
Enable you to speed dial 30 numbers
Voice Mail Facility
Allows the caller to leave a message when your are buys or unreachable
Hotline
Programme your phone to automatically dial a specified number when you pick up the
receiver without having to dial.
Call Restrict/Call Lock
Allow you to prevent misuse by locking your phone. You can also programme STD/ISD
restriction on it
Call Wait/Call Hold
Intimates you about an incoming call when you are on another call. Also lets you switch
between calls.
Call Divert
Divert your call to voice mail or other number of your choice when busy or unreachable.
Alarm
Built in Alarm to remind you whenever you need.
Your telephone Instrument should be DTMF compatible. For CLI, the telephone
instrument should have display and should support DTMF CLI FAX is not supported.
Notification of Voice message not available.
Fixed Line Phone (FLP)
Telephony gets a new dimension when experienced on the Fixed Line Phone (FLP).
This has been made possible through 'Intelligent FSK' signaling, a first time in India, that
makes a host of intelligent features possible on our fixed line phones.
Moreover the single touch intelligent menu driven interface lets you use all the
Reliance FLP features without having to remember the feature activation codes. What's
available as a result is 'Next Gen Phone with unique features'.
Benefit #1
Zero Effective Rentals:
Enjoy free calls equal* to the monthly Plan charges every month.
Benefit #2
Feature Packed Service at No Extra Cost:
All features and services bundled with every subscription at no extra costs.
Benefit #3
Competitive Call Rates:
Competitive tariff plans to suit every need. Enjoy attractive call rates for National and
International Calls.
Benefit #4
Enhanced convenience:
Enhanced convenience of usage with superior digital experience on the
FSK enabled phone.
* Not applicable on Plan 250
Fixed Line Phone (FLP) –Features
Next Gen Caller ID
The Reliance FLP displays the name of 2nd caller during an ongoing conversation. If the
name of the caller is not stored in the phonebook, then it displays the 2nd caller's number.
Speaker Phone
Lets you talk and work during a phone call. Also two or more people can talk simultaneously.
3-way Conferencing
Talk to 2 people at the same time.
Mobile Phone Features
Phone Book, Call History, Dial back from Caller 10, Missed Calls, etc are easy to use phone
features now available on a landline.
Quick Dialing
Enjoy the convenience of calling up to 10 frequently called numbers by pressing just two
keys on your Reliance Phone.
Line Locking (STD/ISD Locking)
Secure your phone from unauthorized usage.
Delayed Hotline
Automatically connects to a number, of your choice within 7 seconds after the handset is
picked up or when the speaker is put "ON".
Call Forwarding
Just choose the Call Forward option from the menu and set the destination number to any
Reliance number within the same city.
Call Transfer
Lets you make a call and transfer it to any Reliance Phone within your city without
disconnecting.
Direct Internet Access
Dial *133133 / 30335151 to get connected to the Internet. No separate subscriptions required,
you can just dial and browse.
Alarm Call
Lets you set reminder/ wake-up calls on the Reliance FLP.
R Care
Press the 'R Care' button on your Reliance FLP to get instantly connected to our 24x7
Customer helpdesk
CUSTOMER CARE DEPARTMENT
* What is customer care?
Customer care starts much before a sale is made and continuous throughout the existence of
customer with the organization in other words we can say that customer care is directly
related with sales.
* GOALS:
To convert "Non-customer" of today to "our customer" of tomorrow.
* FORMULAE FOR CUSTOMER CARE
Customer care begins before sale.
Understanding the psychology of the customer.
Understanding the customer needs.
Rewarding the customer loyalty.
Making after sale service easier.
Giving them quick response.
Pinpointing the dissatisfied customer.
CDMA TECHNOLOGY
RESEARCH METHODOLOGY
MARKETING RESEARCH PROCESS
SWOT ANALYSIS
RESERCH OBJECTIVE
The purpose of my research was to know the market size of the customer of
institutional segment and find out the potential of post paid and prepaid connection.
The purpose of the company to allotting these objectives to us is as fallows:
To create the customer awareness of newly launched schemes related to post paid and
prepaid connection among the customer of institutional segment.
To help in sale of postpaid and prepaid connection by observing heir needs.
To know the views of customer of institutional segment regarding Postpaid and
prepaid connection.
Find out the potential for postpaid and prepaid connection among
The institutional segment.
Find out the satisfaction level from the customer that is already sing postpaid or
prepaid connection.
CDMA-TECHNOLOGY
CDMA is short for Code Division Multiple Access, which uses multiple frequencies
for transmission of voice and data. Simply put, it differs from GSM (Global System for
Mobile Communication) in the way voice gets carried from one phone to the other. Because
of the way it
Assembles multiple voice into the same frequency, COMA increases voice clarity. the
technology also helps you receives calls when the signal is week.
Imagine a locked room where you and your friend are talking to each other. The room
then, is exclusive to you. Now imagine the room as a frequency band. This is how GSM
network. In CDMA, however, the same locked room will have several pairs of friends talking
to each other, but each of the conversations will be scrambled, thus ensuring privacy .because
COMA uses the same frequency to accommodate several conversations by using multiple
transmitters, the usage of available bandwidth can be optimized, leading to higher traffic
density without the accompanying problems of failed calls. this also gives COMA service
providers the flexibility to provide data and video services.
CDMA was invented during world war 2nd when allied forces wanted to get past the
Germans by sending coded messages over different frequencies and giving them ability to be
accessed from different points Hence "coded Division Multiple Access."
RESERCH METHODOLOGY
Research is a systematic collection of information regarding any topic any subject and
it is backed by collection, capitation presentation, interpretation of data.
The application of Research in managerial function:
Planning
Organizing
Staffing
Job analysis
Human resources planning i
Recruitment I
Selection
Placement
Induction
Training and development
directing and leading
Controlling
Establishing the standards
Comparing the actual performance with standard
Checking
Objective of research:1. Its helps in decision making.
2. Planning and controlling.
3. Policy formulation.
4. Go gain the familiarity with the phenomena or any topic.
5. For innovation purpose.
6. For project implementation.
TYPES OF RESERCH:
1. Descriptive vs. analytical research
2. Applied vs. fundamental research
3. Quantitative vs. qualitative research
4. Conceptual vs. empirical research
5. Laboratory research
PROCESS OF RESERCH:
1. Formulation of problems
2. Extensive study of literature/laboratory research
3. Formulation of working hypothesis
4. Research designing-structure of research
5. Data collection
6. Analysis of data
7. Interpretation of data
8. Testing of hypothesis
9. Report writing
Marketing Research Process
In carrying out there marketing responsibilities marketing manager need a great deal
of information. Despite the growing supply of information, managers often lack enough
information of the right kind of have too much of the wrong kind or have too much of the
wrong kind. To overcome these problems, many companies are taking steps to improve their
marketing information system.
This MIS (marketing information system) develops information and helps manager to
use it more effectively. Internal record provides. Information on sales, costs, inventories, cash
flow and account receivable and payable. Such data can be obtaining quickly and cheaply,
but often be adopted for marketing decisions. The marketing intelligence system supplies
marketing executive with everyday information about developments in the external marketing
environment. Intelligence can be collected from company employees.
Customer, suppliers and resellers or by monitoring published reports, conferences,
advertisement, competitor action and other activities in the environment.
Marketing Research involves collection information relevant to a Specific problem
facing the company.
Every marketer needs marketing research and most large companies have their own
marketing research departments. Marketing research involves a fourth steps process.
The First Steps: Consist of the manager is researcher carefully defining problems and
setting the research objectives. The objectives may be exploratory, descriptive or causal.
The Second step: Consists of developing the research plan for collecting data from primary
and secondary sources. Primary data collection calls for choosing a research approach
(observation, survey and experiment) choosing a contact method mail, telephone or personal
designing sampling plan (who to survey, how many to survey and how to choose them) and
developing research instruments (Questionnaire, mechanical)
The Third Step: Consists of, implementing the marketing research plan by
collecting processing and analyzing the information. !
The Fourth Step: Consists of interpreting and reporting the finding further
information analyze help marketing manager to apply the information and provide advance
statistical Procedures and models to develop more rigorous findings from the information.
Finally the marketing information system distributes information gathered from internal
sources, marketing intelligence and marketing research to the right managers at the right time
the marketing research may be summarized as follows:
MARKETING RESEARCH PROCESS
DEFINING THE PROBLEMAND RESARCH OBJECTIVE
DEVELOPING THE RESEARCH PLAN FOR COLLECTINGINFORMATION IMPLANTING THE RESEARCH PLAN
COLLECTING AN ANALYZING THE DATA
NTERPRETING AND REPORTING THE FINDINGS
SWOT ANALYSIS
SWOT is acronym for strengths, weakness, opportunities and threats. While a port unities
and threats can be identify by environmental analysis, strengths and weakness can be
identified by corporate appraisal here these are briefly describe as follows:
* Opportunities:
An opportunity is a favorable condition in the organization environmental which enable it to
strengthen its position.
* Threats:
A threats is an unfavorable condition in the organization environmental
Which cause a risk for damage to the organization position?
* Strength:
Strength is an internal capability of the organization which it can use to gain strategic
advantage over its competitors.
* Weakness:
A weakness is an internal limitation or constraints of the organization Which creates
strategic disadvantages to it.
STRENGTH
Strong Brand Name
Strong Markey presence
Access of technology
Quality of trained and skilled manpower
Motivated sales force and excellent market coverage
It has its 24 hours customer care service
Widest area network
Excellent quality network
WEAKNESS
More expenses than competitors (ex – TATA)
High license fees to be paid to DOT
There are some customers who don’t pay their bills regularly so their must be proper
arrangement of collecting bills from such customer.
Customer care lines busy.
Short battery backup.
FINDINGS
BAREILLY : 199 Retailers
Category A : 48 RetailersCategory B : 94 RetailersCategory C : 54 Retailers
Brands Available at the Retailers Counter
(n-199)
Percentage
Idea 190 95%
Airtel 190 95%
BSNL 141 72%
Hutch 177 89%
RIM 196 98%
Tata Indicom 153 78.5%
Brands Availability
0
50
100
150
200
250
Idea Airtel BSNL Hutch Rim TataIndicom
No
of
Ret
aile
rs
SALES
Sale of New Connection in Bareilly (1 Month)
Sale of New Connection in (1 Month)
Numbers Percentage
Idea 2930 33%
Airtel 726 9%
Tata Indicom 1226 14%
Hutch 2396 27%
RIM 1496 17%
Total 8773 100%
Sale of New Connection in (1 Month)
Idea, 33%
Airtel, 9%
Tata Indicom, 14%
Hutch, 27%
RIM, 17%
RCV
Respondent reported sale of RIM RCV Substantial percentage (27) were of Rim A Little lesser with (26%) was of Airtel
Sale of RCV Amount (1 Month)
Percentage
Idea 23%
Airtel 26%
BSNL 11%
Tata Indicom 5%
Hutch 8%
RIM 27%
Total 100%
Sale of RCV Amount (1 Month)
First place, Retailers reported RIM with twenty seven percent (27%) is leading the RCV market.
Then comes idea with twenty three percent (23%) Tata Indicom with (5%) five percent is lagging in the market in the RCV market.
Idea, 23%
Airtel, 26%
BSNL, 11%
Tata Indicom, 5%
Hutch, 8%
RIM, 27%
Frequency of Distributor’s Visit
First place retailers reported IDEA with most regular visits from the distributor
FrequencyRegular Irregular Only When
CalledNot at all
Idea (N=190) 187 1 0 2Hutch (N = 167) 167 0 8 2Airtel (N= 190) 188 5 0 2RIM (N= 196) 132 37 9 18Tata Indicom (n = 153) 144 4 1 4
Frequency of Visit
020
406080
100
120140160
180200
Regular Irregular Only When Called Not at all
Frequencies
No.
of R
etai
lers Idea (N=190)
Hutch (N = 167)
Airtel (N= 190)
RIM (N= 196)
Tata Indicom (n = 153)
Idea leading with maximum regular visits from their distributor. Rim with maximum Irregular and not at all visits from the distributor.
Brand VisibilityRespondent reported maximum visibility of IDE (33%)
Visibility of which brand is maximum
(n= 199)
Idea 3%
Airtel 21%
Hutch 12%
RIM 28%
Tata Indicom 6%
Total 100%
Brand Visibility
IDEA (33%) is the most visible brand at the retailer’s outlet. RIM (28%) is in the race of Visibility. Whereas TATA INDICOM (6%) is having the least visibility
Idea, 3%
Airtel, 21%
Hutch, 12%
RIM, 28%
Tata Indicom, 6%
PRODUCT AVAILIBILITY
SIMFirst place retailers reported IDEA is mostly always available followed by AIRTEL at the second slot.
Availability of SIMAvailability
TotalAlways Available
Sometimes Available
Not at all
Airtel 183 1 6 190IDEA 185 1 4 190Hutch 165 7 5 177Tata Indicom 134 7 12 153
Product availability
0
50
100
150
200
Alw aysAvailable
SometimesAvailable
Not at all
frequencies
No.
of R
etai
lers
Aitel
IDEA
Hutch
Tata Indicom
IDEA (185) & AIRTEL (183) are the brands, which are always available at the retailers counters.
TATA INDICOM (135) is less available at the retailers counter and with a max. no of irregular visits.
RCV
Retailer’s reported HUTCH & AIRTEL is mostly always available whereas RIM is little lesser available at the counter.
Availability of SIMAvailability
TotalAlways Available
Sometimes Available
Not at all
Aitel 187 1 2 190IDEA 188 1 1 190Hutch 175 0 2 177BSNL 132 8 1 141RIM 170 16 10 196Tata Indicom 144 6 3 155
Product Availaibility
0
50
100
150
200
Alw ays Available SometimesAvailable
Not at all
Frequencies
No.
of R
etai
lers Aitel
IDEAHutchBSNLRIMTata Indicom
IDEA (188) & AIRTEL (187) are the brands, which are always available at the retailers counters.
Whereas RIM (170) is at least available with the retailers.
RIM Analysis
Availability of RCV of RIM
Finding report that the lower denomination Voucher is mostly available at the retailer’s
counter as compared to HCC & NCC
Reasons of Non Availability of RCV of RIM (N = 196)
RCV
Reasons
TotalJust
Exhausted
Don’t
Know
Low
Sales
Demanded but
not Received
165 8 0 5 25 38
199 6 0 3 18 27
220 3 0 2 13 18
330 10 0 9 18 37
440 15 0 14 17 46
550 15 2 62 35 114
GSK 3 13 33 35 84
HCC 7 30 41 40 118
ICC 3 25 56 37 121
NCC 8 19 37 46 110
RCV of Rs. 165, 199, 220,330,440,550 are mostly available but reasons for non
availability is mostly just exhausted & demanded but not received.
RCV like HCC & NCC are mostly not available and reasons are mostly Don’t know
& Low less.
HANDSETS
Retailers reported higher users of Samsung Slim model as compared to the other sets.
Availability of Handsets (N = 196)
HANDSET MODEL NUMBER
SAMSUNG SLIM 173
LG 2330 96
LG 5130 48
LG 6130 20
Availability of Hand Sets
0
20
40
60
80
100
120
140
160
180
200
Samsung Slim LG 2330 LG 5130 LG 6130
Handsets
No o
f Ret
aile
rs
PRODUCT KNOWLEDGE
Mostly all the retailers know the talk time and validity of the different RCV
Product Details (N = 190)
RCV Talk time Validity Knowledge
Yes No
199 Rs. 50 15 Days 196 0
220 Rs. 50 15 Days 196 0
440 Rs. 99.80 30 Days 196 0
HCC Rs. 22/- Per Card NA 193 3
ICC Rs. 50 & Rs. 99.80 15 & 30 Days 193 3
NCC Rs. 50 & Rs. 99.80 15 & 30 Days 193 31
SMS top up Card Rs. 50 – Per Card 30 Days 193 30
RCV Like 199, 220, & 440 mostly all the retailers know the talk time and validity.
RCV like HCC, ICC, NCC & SMS Top Up cards are less known to the retailers as
compared to the other RCV’S
E – RECHARGE & PAPER CHARGE
Ratio Between E- Recharge & Paper Recharge (N= 199)RATIO
Airtel 1:1
Hutch 1:1
Idea 1:1
RIM 0:5
AIRTEL
TERRIF PLAN
COVERAGE CUSTOMER SERVICE
VALUE ADDED SERVICE
1st Pref 28 31 1 02ND Pref 25 28 10 23rd Pref 5 4 33 214th Pref 5 0 19 39
AIRTEL Customers rank coverage to be primary importance.
Second preference is given to tariff plan. They give least importance to value added service.
0
10
2030
40
50
TERRIFPLAN
COVERAGECUSTOMERSERVICE
VALUEADDED
SERVICE
1st Pref2ND Pref3rd Pref 4th Pref
BSNL
TERRIF PLAN
COVERAGE CUSTOMER SERVICE
VALUE ADDED SERVICE
1st Pref 43 25 0 12ND Pref 22 40 6 23rd Pref 3 3 52 124th Pref 2 1 12 55
0
10
20
30
40
50
60
TERRIFPLAN
COVERAGE CUSTOMERSERVICE
VALUEADDED
SERVICE
1st Pref2ND Pref3rd Pref 4th Pref
BSNL Customer rate tariff plan to be of first preference whereas value added
service is ranked last.
HUTCH
TERRIF PLAN
COVERAGE CUSTOMER SERVICE
VALUE ADDED SERVICE
1st Pref 18 5 0 02ND Pref 1 13 1 03rd Pref 0 0 16 24th Pref 1 0 1 16
HUTCH customer rate tariff plan to be of primary importance. Second
preference given to coverage. Third preference to customer service.
RIM
0
2
4
6
8
10
12
14
16
18
20
TERRIFPLAN
COVERAGE CUSTOMERSERVICE
VALUEADDED
SERVICE
1st Pref2ND Pref3rd Pref 4th Pref
TERRIF PLAN
COVERAGE CUSTOMER SERVICE
VALUE ADDED SERVICE
1st Pref 55 23 3 42ND Pref 20 51 11 53rd Pref 7 8 59 134th Pref 5 5 14 65
RIM Customers again give importance to tariff plan the most then comes the
coverage. Third is customer service and value added service comes last.
0
10
20
30
40
50
60
70
TERRIFPLAN
COVERAGE CUSTOMERSERVICE
VALUEADDED
SERVICE
1st Pref2ND Pref3rd Pref 4th Pref
TATA
TERRIF PLAN
COVERAGE CUSTOMER SERVICE
VALUE ADDED SERVICE
1st Pref 2 0 0 02ND Pref 0 2 0 03rd Pref 0 0 1 14th Pref 0 0 1 1
0
0.5
1
1.5
2
2.5
TERRIFPLAN
COVERAGE CUSTOMERSERVICE
VALUEADDED
SERVICE
1st Pref2ND Pref3rd Pref 4th Pref
TATA Indicom customers gives maximum importance to tariff plan. They gives
least importance to customer service and value added services.
IDEA
TERRIF PLAN
COVERAGE CUSTOMER SERVICE
VALUE ADDED SERVICE
1st Pref 37 25 6 12ND Pref 19 37 7 63rd Pref 6 7 39 174th Pref 7 0 17 45
First preference is give to tariff plan.
Fourth preference is given to value added service.
Respondents 309
0
5
10
15
20
25
30
35
40
45
50
TERRIFPLAN
COVERAGE CUSTOMERSERVICE
VALUEADDED
SERVICE
1st Pref2ND Pref3rd Pref 4th Pref
Excellent 111Good 151
Average 33Poor 6
Don’t know 8
Out of 309 respondents 111 rate Reliance 440 RCV to be excellent.
48% ranked it average
2% ranked it poor
Whereas 3% are not above
36%
48%
11%2%3%
ExcellentGoodAveragePoorDon’t Know
Rate your service Provider
Airtel
Excellent 20Good 38
Average 4Poor 1Total 63
32% of the AIRTEL users ranked it excellent.
60% rate is good.
60%
32%
2% 6%ExcellentGoodAveragePoor
BSNL
Excellent 3Good 51
Average 15Poor 1Total 70
74% of BSNL users ranked it good.
Only 4% rate it excellent.
4%
74%
21% 1%ExcellentGoodAveragePoor
HUTCH
Excellent 0Good 16
Average 2Poor 0Total 18
89% OF THE Hutch users ranked it good.
0%
89%
11% 0%ExcellentGoodAveragePoor
RIM
Excellent 27Good 59
Average 1Poor 0Total 87
31% rate it excellent.
68% of the RIM users ranked it good.
Rim customers are most satisfied.
Only 2% ranked it poor.
31%
68%
2%ExcellentGoodAveragePoor
TATA INDICOM
Excellent 1Good 3
Average 0Poor 0Total 2
75% of TATA INDICOM users ranked it good.
25% of the TATA INDICOM users ranked is excellent.
RIM respondents are most satisfied.
IDEA
25%
75%
ExcellentGoodAveragePoor
Excellent 14Good 50
Average 5Poor 0Total 60
20% of IDEA users ranked it excellent.
73% of the IDEA users ranked it good..
20%
73%
7% 0%ExcellentGoodAveragePoor
POSTPAID
MARKET SHAE OF POSTPAID
AIRTEL BSNL HUTCH IDEA RIM TATA
INDICOM
12 11 3 15 29 0
42%
21%4%
16%
17% 0%AIRTELBSNLHUTCHIDEARIMTATA INDICOM
Postpaid Market is no that large as compared to prepaid market RIM stands in the first
position by IDEA and AIRTEL.
MONTHLY BILL AMOUNT
Below 200 AIRTEL BSNL HUTCH IDEA RIM TATA INDICOM
Below 200 0 0 0 0 0 0201-350 16 4 1 1 6 0351-550 30 2 1 9 15 0551-1100 20 3 1 5 7 0
1101 – Above
4 2 0 0 1 0
AIRTEL Postpaid customers – maximum of them are below 200.
BSNL has maximum users therefore monthly Bill amount to varied categories
including all 351-550, 551-1100 and 1100 above.
Rim users pay above 351-550 whereas 201-350 amount payers are least
number.
MODE OF PAYMENT
MONTHLY BILL AMOUNT
05
101520253035
AIRTEL
BSNL
HUTCHID
EARIM
TATA
INDIC
OM
Below 200201-350351-550551-11001101 – Above
AIRTEL BSNL HUTCH IDEA RIM TATA INDICOM
CASH 12 8 3 15 26 0CHEQ 0 1 0 0 1 0
CREDIT 0 1 0 0 1 0DEMAND
DRAFT0 1 0 0 1 0
In all the service provider respondents mostly pay by cash in BSNL and RIM
some pay by Cheq.
Mode of Payment
0
5
10
15
20
25
30
AIRTEL BSNL HUTCH IDEA RIM TATAINDICOM
CASHCHEQCREDITDEMAND DRAFT
TIMELINENESS
AIRTEL BSNL HUTCH IDEA RIM TATA INDICOM
10 days in advance
3 2 0 3 13 0
5 days in advance
5 7 3 8 14 0
Just before due date
2 1 0 3 2 0
Some time after due date
1 1 0 0 0 0
Always after due date
1 0 0 1 0 0
Rim – Most of the customers get their bills 5 days and 10 days.
BSNL – Most customers of BSNL receive the bills before 5 days or just before
due date.
HUTCH – All get the bill 5 day before due date.
TIMELINENESS
0
2
4
6
8
10
12
14
16
AIRTEL
BSNL
HUTCHID
EARIM
TATA
INDIC
OM
10 days in advance
5 days in advance
Just before due date
Some time after due date
Always after due date
OPTIONAL BILL ACCURACY
AIRTEL BSNL HUTCH IDEA RIM TATA INDICOM
Excellent 2 2 0 2 9 0Good 7 4 1 9 12 0
Average 3 4 2 4 8 0Poor 0 1 0 0 0 0
AIRTEL – Customers find the accuracy to be good.BSNL – Most of the customers find accuracy to be average. Some think is
good.HUTCH – Fined accuracy to be averageRIM - Customers find the accuracy of bill to be good so pint should be made the bills are accurate and satisfy the customer.
02468
101214
AIRTEL
BSNL
HUTCHID
EARIM
TATA
INDIC
OM
ExcellentGoodAveragePoor
APPROCHED OUTLETS FOR COMPLAINT
AIRTEL BSNL HUTCH IDEA RIM TATA INDICOM
Call Center 2 2 1 2 10 0Customised
Shop4 4 0 5 12 0
None 5 5 2 8 6 0
In Rim Most approach to customized shopMost of the respondents do not go for there problems.
02468
101214
AIRTEL
BSNL
HUTCHID
EARIM
TATA
INDIC
OM
Call CenterCustomised ShopNone
ZERO RENTAL PLAN
AIRTEL BSNL HUTCH IDEA RIM TATA INDICOM
AIRTEL 1 0 0 0 2 1BSNL 1 0 0 0 2 2HUTCH 0 0 0 0 0 0IDEA 2 0 0 2 5 2RIM 0 0 0 0 13 0TATA INDICOM
0 0 0 0 0 0
Most of the customer are aware of the Zero rental plan out of those who are aware maximum mark HUTCH and Rim followed by AIRTELBSNL Doesn’t provide this facility.
zero rental plans
0
2
4
6
8
10
12
14
AIRTEL BSNL HUTCH IDEA RIM TATAINDICOM
AIRTEL
BSNL
HUTCH
IDEA
RIM
TATA INDICOM
MARKET SHARE OF SERVICE PROVIDERS (BAREILLY)
SERVICE PROVIDERS SUBSCRIBERSAIRTEL 68BSNL 70HUTCH 18IDEA 69RIM 87TATA INDICOM 2
BSNL leads the market with 28% followed by IDEA 22% and AIRTEL with 20%.
TATA INDICOM, HUTCH very less share in the market.
20%
28%6%
22%
1% 0% AIRTELBSNLHUTCHIDEARIMTATA INDICOM
MARKET SHARE OF PREPAID/POSTPAID
Prepaid Postpaid CorporateAIRTEL 51 12 0BSNL 59 11 0HUTCH 15 3 0IDEA 53 15 1RIM 58 29 0TATA INDICOM 2 0 0
The above statistics show that percentage of prepaid user many times greater
than that postpaid users.
Clearly evident in case of all the companies
Market Share Prepaid/Postpaid
0
10
20
30
40
50
60
70
AIRTEL BSNL HUTCH IDEA RIM TATAINDICOM
PrepaidPostpaidCorporate
TARIFF PLAN/VOUCHERS
AIRTEL BSNL HUTCH IDEA RIM TATA INDICOM
EASY AND SUIT 17 6 1 13 28 0EASY BUT NOT SUIT 37 37 12 40 48 2NOT EASY BUT SUIT 9 25 5 16 11 0Not Easy Not Suit 0 2 0 0 0 0
RIM leads here due to its minimum rates the tariff plan suites the respondents
SIRTEL stands second.
BSNL stands third with its tariff plan suiting most of its customers.
0
10
20
30
40
50
60
AIRTEL BSNL HUTCH IDEA RIM TATAINDICOM
EASY AND SUITEASY BUT NOT SUITNOT EASY BUT SUIT
Not Easy Not Suit
TIME TO ACCESS CALL CENERS
AIRTEL BSNL HUTCH IDEA RIM TATA INDICOM
Excellent 14 0 4 13 18 0Good 28 20 8 37 40 2Average 19 30 3 14 21 0Below average 2 20 3 5 8 0
The survey shows Rim to be on the top followed by AIRTE: and IDEA
customer care is of primary importance today therefore all the queries of the
customers.
Arte to be solved and each customer have to be given individual attention
BSNL respondents rate it average.
0
5
10
15
20
25
30
35
40
45
AIRTEL BSNL HUTCH IDEA RIM TATAINDICOM
EASY AND SUITEASY BUT NOT SUITNOT EASY BUT SUIT
Not Easy Not Suit
VOICE QUALITY
AIRTEL BSNL HUTCH IDEA RIM TATA INDICOM
Excellent 17 6 1 13 28 0Good 37 37 12 40 48 2Average 9 25 5 16 11 0Below average 0 2 0 0 0 0
RIM provider the best voice quality but still respondents rate is good BSNL
stands second with maximum customers rating good AIRTEL ranks third with
satisfactory voice quality.
0102030405060
AIRTEL
BSNL
HUTCHID
EARIM
TATA
INDIC
OM
ExcellentGoodAverageBelow average
CALL DROP
AIRTEL BSNL HUTCH IDEA RIM TATA INDICOM
Excellent 31 13 4 28 32 0Good 29 34 9 32 46 0Average 3 23 5 7 9 2Below average 0 0 0 4 0 0
RIM ranks first while considering call drops in the middle of the conversation
so a company has to look that call drops don’t occur that often AIRTEL is in
the second position.
HUTCH is ranked third.
0
5
10
15
20
25
30
35
40
45
50
AIRTEL BSNL HUTCH IDEA RIM TATAINDICOM
Excellent
Good
Average
Below average
BAREILLY
Customers Usage of Mobile Service in Bareilly
Sample size 101 Customers
Respondents reported a bigger share in the market for RIM. TATA INDICOM showed a low share again being a new entrant in the market.
SERVICE PROVIDER NO. OF CUSTOMERS
RIM 30
BSNL 23
AIRTEL 21
IDEA 20
HUTCH 5
TATA INDICOM 2
TOTAL 101
Study in the city of Bareilly showed a greater share for RIM in the market.
Other major competitors in the market are BSNLK, IDEA and AIRTEL, Rim
has emerged as a major player in this market because of good connectivity and
low call rates.
CUSTOMER USAGE PATTERN IN BAREILLY
Connection usage in BareillyRespondents report higher usage for prepaid connections.
Substantial percentage (84%) were users of prepaid connections
Only 16% of mobile service users have a post paid connection.
Connection type Numbers percentage
Prepaid 84 84%
Postpaid 17 16%
Total 101 100%
Most of the mobile customers were found to be using prepaid connection
This shows that customers had no problem in spending for the value to be used later. Thus
giving huge sums of money to the companies in advance.
Prepaid connections are more convenient to use than post paid as the user does not have to
face the billing hassles..
21%
23%
5%20%
29%2%
Distribution of Prepaid and Postpaid Users
Company Postpaid Users Prepaid Users
AIRTEL 18 3
BSNL 21 2
HUTCH 3 2
RIM 26 4
TATA INDICOM 2 0
IDEA 13 6
Prepaid Users
AIRTEL, 22%
BSNL, 25%HUTCH, 4%
RIM, 31%
TATA INDICOM, 2%IDEA, 16%
Postpaid Users
AIRTEL, 18
BSNL, 21HUTCH, 3
RIM, 26
TATA INDICOM, 2IDEA, 13
Rating Service Provider
Company Total Number Surveyed
Excellent Good Average Below Average
AIRTEL 21 29% 71% 0% 0%HUTCH 5 0% 100% 0% 0%BSNL 23 9% 52% 39% 0%RIM 30 34% 66% 0% 0%TATA INDICOM 2 0% 0% 100% 0%IDEA 20 35% 65% 0% 0%
Most of the respondents rated their service provider as good.
None of the service providers were rated below average
Interestingly around 65% of the users have rated their service providers as good.
RIM has got a good response in this market with 66% rating the services as good and 34% as
excellent Thus with quality services RI M has emerged with a considerably high market
share. .
Brand Recall
The four major competitors in the market of MEERUT were recalled in somewhat
similar percentage.
When the customers were asked to recall one service provider 27% of the total 101
customers recalled IDEA as the first name.
IDEA however was recalled first by maximum number of respondents. Thus IDEA
occupied the maximum position in the minds of the customers because of its heavy
promotional campaigns on television and other media.
BRAND RECALLED SECOND
RIM occupied the first slot at the second place when the customers search in their mind to
recall the brands.
The survey also showed that 65% of Airtel users recalled their brands the first option.
70% of BSNL users recalled their brands the first option.
40% of Hutch users recalled their brands the first option.
75% of Idea users recalled their brands the first option.
57% of RIM users recalled their brands the first option.
50% of Tata users recalled their brands the first option.
Brand Association
Brand association of the Respondents was tested by asking them to associate certain
Punch lines with the respective brands.
100% of the respondents were able to associate RI M punchline
Brand association was minimum for Hutch which interestingly
spends a considerable amount on promotional campaigns.
TOTAL NO. OF RESPONDENTS 1 01
BRAND PUNCHLINE PERCENTAGE
AIRTEL EXPRESS YOURSELF 90%
RIM KAR LO DUNIYA
MUTTHI MEIN
100%
BSNL CONNECTING INDIA 78%
HUTCH WHEREVER U GO OUR
NETWORK FOLLOWS
72%
IDEA CAN CHANGE YOUR
LIFE
89%
Brand association for RIM ‘‘Kar Lo Duniya Mutthi Mein" rated 100% by the respondents
Was very high recall of the brand association. Punchline has no doubt helped placing the
RIM brand in the customers mind.
BRAND ASSOCIATION
AIRTEL RIM BSNL HUTCH IDEA
As perceived nearly 100% of RIM users could recall their punchlines which was highest in
comparison to other users of service provider who could recall their own punchline
Brand Visibility
Brand visibility is another important determinant of brand recall and brand association.
Respondents rated Airtel and Idea as brands with highest visibility of 31 %
Tata Indicom has the least visibility in Bareilly of just 2%
BRAND VISIBILITY
Brand visibility of the companies is dependant on the media strategy for the brand. RIM’s
visibility in this market seems to be good but on the whole RIM should concentrate on better
promotional strategies to create better brand visibility.
Major Media Source
The customers asked to choose the advertising media which forms the major source of
information. For the advertisements to be effective the media source is important.
38% of the respondents selected TV commercials as their major media source.
Magazines and radio were rated as the least preferred media.
TV Commercials formed the major media source as advertisements in between TV
programmes are unavoidable and also audiovisual advertisements have a greater impact than
only visual or audio information.
RIM in order to improve its visibility and brand awareness should concentrate more
on TV commercials.
In order to understand the media strategy and success of various brands customer
ratings were also taken for different advertising media
BRAND VISIBILITY ON VARIOUS MEDIA
AIRTEL 55% 41% 15% 36% 17% 34%
BSNL 14% 10% 14% 14% 14% 10%HUTCH 8% 21% 14% 9% 5% 16%RIM 12% 13% 20% 16% 6% 24%TATA INDICOM 5% 6% 5% 1% 9% 11%
Brand Visibility of Various Media
0%
10%
20%
30%
40%
50%
60%
AIRTEL BSNL HUTCH RIM TATAINDICOM
Airtel showed the maximum percentage in newspapers, magazines and internet.
In TV Commercials which is the most popular media source Airtel again has the
maximum share
RIM has the maximum percentage in hoardings
Value Added Services
HUTCH and RIM users were asked to rate HUTCH TV and R WRLD respectively
On the basis of these ratings comparison between HUTCH TV and R WORLD was made.
Both R WORLD and HUTCH TV were rated excellent by 20% users
HUTCH TV got a better response in Bareilly than R – World . This may be because the
numbers of users surveyed for Hutch were very low.
Reason for using RIM
The reason most apparent for using RIM is Low Call Rates.
REASON PERCENTAGE
LOW CALL RATES 67%
CONNECTIVITY 13%
BRAND NAME 10%
PEOPLE’S ADVICE 3%
R WORLD -
Apart form low call rates none of the reason seem to form a major driving force for using
RIM.
Thus RIM should concentrate on improving its R WORLD services and creating more
awareness for the service.
RETAILER SPEAK
While surveying the retailers I made certain observations regarding retailers interest
information level and suggestions (Problems, Complaints, and grievances). We know that a
customer wants everything for nothing and since these retailers are the primary customers for
the company their demands and wants are diverse. The diversity in these demands makes it
practically impossible for the company to fulfill and satisfy them. Since any unfulfilled
demand leads to dissatisfaction, it becomes significant to scan these demands I wants and
satisfy those which are relevant and practically feasible in order to keep the satisfaction level
high. Let's have a look at the following:
The latest schemes that are launched by the company are not known or known late.
POP material is not supplied despite several requisitions.
Advertising is the main source of information.
Retailers show less interest in selling SIM cards. They prefer to sell recharge coupons.
Less number of exclusive retail outlets.
Poor customer feedback to retailers.
Information level of retailers is average not very good.
Competition in the market specially with AIRTEL, HUTCH, IDEA.
No credit facility allowed to retailers.
Visit of beat boys in some areas like Kanker Khera, Brahmpuri, and Shastri Nagar is
less as compared to other areas.
Dropping sale of SIM cards.
Highly satisfied with dealer services.
Frequent visit of company officials.
Talk time should be increased.
Number of retailers should be reduced so that they do not compete with each other.
Some of the retailers complained that rates of SIM cards & recharge vouchers are
Different from various retailers which is very discouraging. It should be same for each
and every retailer.
Less number of schemes as compare to IDEA.
RELIANCE is the most preferred brand by the most walking customers.
Unsatisfactory profit margin.
No Networking problems in the city.
Given above is the brief idea of what retailers face and feel. Some of the above mentioned
points are so common that the company requires taking immediate steps to do away with
them if it has to win retailers confidence.
CONCLUSION
The finding of this project really indicates the conclusion that goes like this- "Though
RELIANCE INDIA MOBILE communications has a strong and influential presence in the
market the retailers are losing interest in its business"
REASON:
Increasing competition is acting like funnel for dissatisfaction to pour down in the
retailer's hearts. Other companies are numerically more attractive than reliance, which
is a bit slow in adopting the changes in environment and a slow change is no change.
For example: -if we see the findings -a majority of retailers had less than 20 81M cards which
expose their hesitation in blocking their money for a product that yields nominal profits.
Rather they would like to invest the amount in any other company's cards or vouchers that
bring in profits as much as price. And for a person who is in business profits means a lot.
On a contrary, there are a few companies -loyal also who too face the troubles. They
strongly feel the necessity of a major shift now. If the situation persists how long they
will be with the company is not difficult to imagine.
Concluding the topic it goes without saying that there has been a significant drop in
the level of retailer's satisfaction and information level with the company's services.
This is particularly more so due to the presence of some big banners such as IDEA &
AIRTEL...No doubt RELIANCE is still number one in western U.P. But the
increasing market share of AIRTEL & IDEA could give a sleepless nights to the
RELIANCE in future if the 'situation remains the same.
RECOMMENDATIONS
The survey which I conducted gave me the impression that RELIANCE is facing a tough
competition with AIRTEL & IDEA and resulting in decline in sales and also in retailer’s
confidence on HUTCH. Therefore I feel that some minor changes in the company's policies
and working patterns would work as a boon to win back the retailer's confidence.
First of all the company should keep strict eye on its sales people and their working
style. Make sure that the latest company's schemes and offers reach the retailers on
time.
The POP material should be designed in such a way that they contributed to create a
good ambience of the retailer shop. Therefore the sale people should be instructed to
place these POP in proper place to attract more & more customers. A good ambience
created by the POP materials also can motivate the retailers.
It is seen that the customers who purchase handset from one store would like to
purchase SIM card from that store. So company should focus on these retailers.
The company should organize regular company retailers meet where retailers can
express
Themselves freely. On the occasion the company may also felicitate the target
achievers,
Which in turn will boost up their morale?
To increase the information level of the retailers, the company should also organize
regular workshop to train the retailers, which in turn can help retailers to give answers
to all the queries of the customers so that retailers can communicate properly about
benefits of using RELIANCE over its competitors.
To motivate retailers the company should offer retailers various gifts and offer on
regular basis.
It is seen that the promotional activities of reliance is not so intense as its competitors.
The company should invest more in these activities like advertising on print media or
television etc.
To face the GSM players like IDEA, the company should communicate properly with
customers to tell them about the benefits of COMA Technology and also about hidden
cost that involves in the competitors latest offer but all should be done in ethical ways.
RELIANCE should look for exploring the unexplored but potential areas to establish
as a national player which would also bring more credibility about the company.
All the aforesaid recommendations are purely based on my own experience still they
are viable enough for the company to give them a thought.
LIMITATIONS
Like my other report this report also has some limitation beyond which the scope of the
project nullifies. A report is never a complete piece of work since its result cannot be
universally attributed to the entire population. Similarly, the present project report attempts to
explore the necessary details under the specifically mentioned boundaries and, thus, it cannot
represent the whole universe in any way. Given below are some of the major limitations.
1. The findings mentioned here in are totally that of the Bareilly city and, hence, they
cannot reflect the trends that other circles / cities of reliance are showing.
2. The sample size that was 300 may be too small to draw any conclusion based on it. A
small sample size was chosen for the time factor.
3. As the respondents hesitated in providing accurate information some biasness on their
part might have crept in.
4. Time factor also has its bearing on the report because it had to be completed within
the stipulated time period. Sparing some more time could have made it better.
5. The information related to tariffs etc, contained in the report may be outdated by the
time it is presented due to highly competitive & dynamic market conditions.
BIBLIOGRAPHY
Marketing Management : Phillip kotler
Marketing Research : D. D Sharma
Marketing Research : Boyd & Westfall
Website of RIM. : www.relianceinfo.com
QUESTINNAIRES
NAME:………………………………………….. PHONE NO.:
…………………………………
ADDRESS:………………………………………. MOBILE NO.:
………………………………..
0.1: Which brands are available in your counter?
I. Idea ( ) II. Airtel ( ) III. BSNL ( )
IV.Hutch ( ) V. RIM ( ) VI. Tata Indicom ( )
Q.2: For which brand, you sold maximum connection last month:
I. Idea ( ) II. Airtel ( ) III. BSNL ( )
IV.Hutch ( ) V. RIM ( ) VI. Tata Indicom ( )
0.3: Which brand RCV have maximum sale during last month:
I. Idea ( ) II. Airtel ( ) III. BSNL ( )
IV.Hutch ( ) V. RIM ( ) VI. Tata Indicom ( )
Q.4: Which brand distributor have maximum visit to your shop:
I. Idea ( ) II. Airtel ( ) III. BSNL ( )
IV.Hutch ( ) V. RIM ( ) VI. Tata Indicom ( )
Q.5: Which brand is most popular nowadays?
I. Idea ( ) II. Airtel ( ) III. BSNL ( )
IV.Hutch ( ) V. RIM ( ) VI.Tata Indicom ( )
QUESTIONNAIRES
NAME:.…………………………………….. PHONE NO.
………………………………………
ADDRESS:…………………………………. MOBILE NO.:
…………………………………….
Q1: Which brands RCV availability is easy:I. Idea ( ) II. Airtel ( ) III. BSNL ( )
IV. Hutch ( ) V. RIM ( ) VI. Tata Indicom ( )
0.2: Which brands SIM availability is easy:
I. Idea ( ) II. Airtel ( ) III. BSNL ( )
IV. Hutch ( ) V. RIM ( ) VI. Tata Indicom ( )
Q.3: Which brands user use maximum caller tunes?
I. Idea ( ) II. Airtel ( ) III. BSNL ( )
IV. Hutch ( ) V. RIM ( ) VI. Tata Indicom ( )
0.4: Which RCV have sold maximum nowadays:
1.199 ( ) II. 220 ( ) III. 440
( )
IV.HCC ( ) V. ICC ( ) VI. NCC ( )
0.5: which sets of RIM have you sold maximum:
I. Samsung SLIM ( ) II. LG 2330 ( )
III.LG5130 ( ) IV. LG 6130 ( )
QUESTIONNAIRES
NAME:…………………………………….PHONE NO.:
………………………………………...
ADDRESS:………………………………. MOBILE NO.:
………………………………………..
Q.1: For buying a new connection, what will be your first preference?
I. Tariff plans ( ) II. Coverage area ( )
III. Customer services ( ) IV. Value added services ( )
0.2: Through which mode you pay your bill:
I. Cash ( ) II. Cheque ( )
III. Credit Card ( ) IV. Demand Draft ( )
Q.3: About your connection, to which place you submit your complain:
I. Call Center ( ) II. Customized Shop ( )
III. Head Office ( ) IV. None ( )
Q.4: Do you know about 'Zero Rental Plan’:
I. Yes ( ) II. No ( )
Q.5: How do you find your tariff plan:
I. Easy & suit ( ) II. Easy but not suit ( )
III. Not easy but suit ( ) IV. Not easy not suit ( )
QUESTIONNAIRES
NAME:……………………………………. PHONE NO.
………………………………………..
ADDRESS:…………………………………. MOBILE NO.
……………………………………..
Q.1: Do you know about RCV details for RIM:
I. Yes ( ) II. No ( )
Q.2: Do you know about SMS Top up card details for RIM:
I. Yes ( ) II. No ( )
Q.3: Do you think E-recharge is easy and convenient:
I. Yes ( ) II. No ( )
0.4: Do you think paper recharge is easy and convenient:
I Yes ( ) II. No ( )
QUESTIONNAIRES
NAME:………………………………………. PHONE
NO……………………………………….
ADDRESS:…………………………………… MOBILE NO.:
…………………………………...
Q.1: Which brands coverage area is better on Road:
I. Idea ( ) II. Airtel ( ) III. BSNL ( )
IV. Hutch ( ) V. RIM ( ) VI. Tata Indicom ( )
Q.2: Which brands coverage area is better on Basement:
I. Idea ( ) II. Airtel ( ) III. BSNL ( )
IV.Hutch ( ) V. RIM ( ) VI. Tata Indicom ( )
Q.3: Which brands coverage area is better on Highway:
I. Idea ( ) II. Airtel ( ) III. BSNL ( )
IV.Hutch ( ) V. RIM ( ) VI. Tata Indicom ( )
Q.4: Which brand’s coverage area is better on Hospital:
I. Idea ( ) II. Airtel ( ) III. BSNL ( )
IV.Hutch ( ) V. RIM ( ) VI. Tata Indicom ( )
Q.5: Which brand’s coverage area is better on Airport:
I. Idea ( ) II. Airtel ( ) III. BSNL ( )
IV.Hutch ( ) V. RIM ( ) VI. Tata Indicom ( )
QUESTIONNAIRES
NAME:………………………………………. PHONE
NO……………………………………….
ADDRESS:…………………………………… MOBILE NO.:
…………………………………...
Q.1: Which brand's service is faster:
I. Idea ( ) II. Airtel ( ) III. BSNL ( )
IV. Hutch ( ) V. RIM ( ) VI. Tata Indicom ( )
Q.2: Which brand's connection you are using:
I. Idea ( ) II. Airtel ( ) III. BSNL ( )
IV.Hutch ( ) V. RIM ( ) VI. Tata Indicom ( )
Q.3: Which type of connection you are using:
I. Postpaid ( ) II. Prepaid ( )
Q.4: Is your bill accurate:
I. Yes ( ) II. No ( )
Q.5: Have you any problem for the delay in network:
I. Yes ( ) II. No ( )