Marketing - Emtel Mauritius

transcript

Call Tariffs

Calls to fixed line 60 cents per minute

Calls to mobile phones Rs. 1.45 per minute

Large scale billboards

Sponsor many events like education, blood donation activities and many more.

Large range of Video advertisings

Advertising on Bused & Cars

Kiosks

Pricing must be competitive and must entail profit

Price has a lot of impact on the service buyer’s satisfaction level.

Emtel offers the most competitive price compromising with discounts and offers.

High quality at low price.

Affects the customer’s satisfaction.

Refers to the experience of using a product

Help the customer about his choice through brochures and pamphlets.

• Process- It refers to the methods and process of launching a new product.

• Example – Much advertising was processed before the launchng of Emtel MIFI

Emtel contributes to the revenue of the government in the form of tax

Increase in Call & Messages tarrifs lead to a higher tax revenue to the government

Competitive Rivalry within the Telephony Industry

Threats of New Entrants

Bargaining Power of Customers

Threat of Substitutes

Bargaining Power of Supliers

NETWORK COVERS THE WHOLE ISLAND

•Effective Communication

•Service operational anywhere

ACHIEVING MORE MARKET SHARE

•Loyal Customers

•Higher connection Speed

STRONG MANAGEMENT TEAM

•Motivation towards both employees & Customers

SUPPLY CHAIN

•Showroom available at every corner of the island

DIVERSIFIED

•Network Servive

•Internet Service

•Mobile phone

LOW RESEARCH & DEVELOPMENT

• Low Market Research

Second on the Market

•Facing a big competitor

COMPETITOR’S ACTUAL PRICE ARE LOWER.

•Future project for lower price are far.

PRODUCT & SERVICE EXPANSION

• International Roaming

EMERGING MARKET

• Wireless Landline

• Business Section Service

INNOVATION

• 4G

• MIFI

COMPETITION

• Fierce competition

• New invention from the competitors

PRICE WARS

• Price Of competitors keep falling

• New Competitors such as MTML crops up with lower prices.

Lower Cost Competitors

• Competitors prices below production cost.

• Cut profit Highly

Orange