Marketing for 4th graders

transcript

What is Marketing?

Thursday, May 31, 2012

What is Marketing?

Wikipedia -the management process

responsible for identifying, anticipating and satisfying customer requirements profitably

HUH?????Thursday, May 31, 2012

1) Identify your customers

2) Figure out what they want

3) Show them why you have it

4) Get them to buy it...from you!

Marketing is FUNThursday, May 31, 2012

You Get to Be an Artist

You Get to Be a Scientist

And You Get to Be a Poet

The Art of Marketing

The Science of Marketing

?Thursday, May 31, 2012

What price should I charge?

How much money should I spend on ads?

What do my customers want?

Where should I put my store?

Why am I better?

What Price?

Price Number SoldGuess Income

The Poetry of Marketing• Product names

• Slogans

• Words in the ad

How to Write a Sloganfive hot tips

Ask What Your Customer Wants?

1Thursday, May 31, 2012

Whatʼs Cool About You?

Like a Haiku - Short and Sweet

Use Action Words

Make it Special

Five Things Iʼd Do

Talk to Your Customers

Ask If The Price is Right?

Start a Word of Mouth Tornado!

Use Color

Have Fun!

Business