Marketing is as easy as eating ice cream

transcript

http://www.thecreativecollective.com.au

Marketing is as easy as eating ice-cream!Marketing is as easy as eating ice-cream!

YVETTE ADAMS – THE CREATIVE COLLECTIVEYVETTE ADAMS – THE CREATIVE COLLECTIVE

So where are YOU at…???• Marketing? Like it? Hate it?• Website? have one? use it?• SEO? know it? use it?• Emarketing? know it? use it?• PPC? know it? use it?• Networking? know it? use it?• Facebook? know it? use it?• Twitter? Know it? use it?• Linkedin? know it? use it?• PR? know it? use it?• YouTube? know it? use it? • Blog? know it? use it?• Advertising? know it? use it?

The sales funnel

The ice-cream

The Ice-Cream Marketing Funnel

Accept change, embrace it & progress, or be left behind…

Smart phones: anything BUT a phone!

The rise of the tablet

Some compelling stats…

Comps of Andy Lark

The ‘Big 4’ social media

Who would like to fulfill on some of these core business objectives?

Drive traffic to your website

Automate key functions of your business

To hire people

To promote events/fund-raising drives/product launches

To raise money for a child/family in need

To get valuable feedback

To establish/improve your reputation/ profile in the

market place

To service your customers better

To drive traffic to your website / blog

To keep your customers informed about changes in your business

Deciding what marketing is right for you…

• What business OBJECTIVES are you trying to fulfil?

• Your TARGET MARKET?• Your resources (TIME, MONEY)?• Your SKILL or who else could be

responsible?• Is assistance needed?• How will you MONITOR progress?• How will you MEASURE results?

EXAMPLE:

1)To gain 500 ‘likes’ to our Facebook business page in 6 months

2)To send out 1 email broadcast a month

3)To get 2 good leads per week from our marketing

Keep it simple – no more than 3 core marketing objectives

WHO WOULD LIKE TO SHARE ONE OF THEIR OBJECTIVES?

F ollowO neC ourseU ntilS uccessful

You also need to ‘look the part’! Got a good looking logo? Graphic designer who can make you look good? Got professional images shot of you, your premises, products, clients, team etc? A good website you can update quickly and easily yourself? Professional social media set up? Professional bio? Professional info on the company?

Networking online....Linkedin is great!

Integrate your social media with your website

‘Cross populate’ between networks and databases

Facebook – hey come over to my Twitter!Linkedin – hey come to my event – register hereEmarketing – hey did you know we’re on social media?PR – see our website for more

Free add-on for Firefox, Safari, Mailplane and Chrome: www.rapportive.com

Grab social network contacts at every opportunity - Rapportive

Work smarter, not harder! Introducing Hootsuite...

TOP MARKETING TRENDS...TOP MARKETING TRENDS...

Want people to come to your place? List on Foursquare & check in yourself!TREND #1: Local

search marketing

Facebook has this function too. Tag people you’re with (but ask their permission first!)

TREND #2: More apps!

TREND #3: More video

TREND #4: More online retail

TREND #5: More sharing

TREND #6: Gamification

The sales funnel

The ice-cream

The result?

Mmmm….

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www.thecreativecollective.com.au07 545 11315

Marketing is as easy as eating ice cream

Business