Post on 17-Jan-2017
transcript
“Everything I learned I learned from the movies.”
― Audrey Hepburn
Movies and Marketing
The Fantastic FiveFarzana Afrin TishaKaravi Trisha
Tazrin Khan Adrita Iffat Ara Khanam Eva
1st Part
History of movies
Medium
Modern day marketing
2nd Part
Marketing 4ps:Price Product Placing Promotion.
Brand placement
offers
contests
3rd part
Scenario of Bangladeshi movie Marketing
Olden times2D and garish posters.
Recent days
• Press conference.
• Guest appearance in TV and Radio shows.
• Facebook page promotion.
• YouTube teaser and trailer.
Online
Trailer
Brand Affiliations
Media Partner
Distributor
4th part
STRENGTHMass MarketForeign investmentTalented directorsSufficient Production houses
WEAKNESSBureaucracyBudgetPoor condition of theatersLack of promotionLack of film schoolsUnskilled people are comingSocial Stigma
OPPORTUNITIESWind of changeTechnological advancementScope for learningInternational platformForeign training
THREATSForeign films influenceCopy rightLess focus on our cultureFocus on TV Dramas
Segmentation
Commercial film Art Film
Com-Art Film
Targeting
For Educated people For less Educated people
Positioning“Research on the great loss of FDC in the year 2008” -By Giti Ara Safia Chowdhury
And our Typical commercial bangle movies
influence ofIndian industries
5th part
FindingsFindings
Loss of creativity(1960-2016)
Independent movies are not promoted.
Lack of proper cinema halls.
Lack of Media academy
RecommendationsIncrease
government subsidies.
Practice embargo like China (34
Hollywood movies per year).
Open and promote Film
Schools.
We are the music makers,
And we are the dreamers of dreams,
Wandering by lone sea-breakers,
And sitting by desolate streams;—
World-losers and world-forsakers,
On whom the pale moon gleams:
Yet we are the movers and shakers
Of the world for ever, it seems.
Ode - Arthur O'Shaughnessy
Conclusion
“It's funny how the colors of the real world only seem really real when you watch them on a screen.” Anthony Burgess, A Clockwork Orange