Location of Didyma

Starting a Business…

• Choose our name Why Didyma..?

• Register Our Business Name Didyma Kuyumculuk Ltd. Şti.

• Get Our Business License • Get Tax Number

Didyma’s OwnershipOwners of CompanyMert KÜÇÜKYUMUK 25 %Elvan ELÇİN 25 %Yeşer SARIYILDIZ 25 %Özge GÜZEL 25 %

Didyma’s Mission

• Is supplying excellent services and products through continuous improvement by listening to our customers (starting from women) and constantly trying to exceed their expectations.

Didyma’s Vision

• Is to become leading, innovative and creative and customer-centered company forever.

Didyma’s Value

• Our values are the foundation of our company, they define who we are and how we work. We live these values with integrity.

Innovative and Creative Loyalty to Principals Value Of Employees Respect Honesty

Didyma’s Quality Policies

• To ensure the quality of the products bearing our brand.• To create a long term and permanent relation with all our

customers.• To accomplish maximum customer satisfaction by

ensuring our national and international customers to be proud of the strength and the quality of our brands.

• To support innovative and creative ideas and to constantly enhance the reputability and the quality of our brands

•Unique designs and construction methods.

•Strong relationships with suppliers and loyal customers.

•The flexibility to provide custom pieces.

•A comprehensive distribution network from a robust website and a network of jewelery.

•It is at the city center. Its position is better than competitors’.

•A large portion of the target market that is unaware of Didyma Jewelery's products.

•Limited time and budget to market the company to the segmented target population.

•The struggle to constantly create new designs.

•The possible inability to meet demand due to the small size of the company.

• A growing market that, to a large degree, is unaware of Didyma Jewelery.• The injection of fresh, creative designs in a somewhat stagnant industry.

• A decrease of availability of raw materials due to demand from other industries.

• Artistic copycats that enter the market.• A slowdown of the economy that will have a reduction on

individual's discretionary income.

Didyma Jewelery is providing its customers with innovative,creative, handmade jewelry. It will provide the following benefits totheir customers:

• Selection• Accessibility• Customer service• Competitive pricing

Demographics• Male and female.• Ages 21- .• Have attended some or all of a 4-year degree program at a

university.• Middle of the road liberal politically.

Behavior Factors• Enjoy spending their discretionary income on art or jewelry.• Have liberal political views.• Live a progressive lifestyle.

Didyma Jewelery will be focusing on two distinct groups of customers: the end consumer,and retailers. (Galleries to be used as a distribution channel)

ADVERTISEMENT

• We distribute various brochures about special days before; Valentine's day, Christmas, Mother's Day

• Word of mouth

• We have own web site:

www.didymajewellery.com.tr

• We give advertisement various magazines: 1. Emecmua’s especially women interested in Elle, 2. Wedding,3. White Boutique, 4. Edwards Life magazines, 5. Gold News, 6. Sarraf magazine.

• Also we give advertisement to Didim local channel is Kanal 35.

• In the same way we have given to the newspaper ads to which high sale are:

1. Hürriyet Ege 2. Milliyet Ege3. Gazete2000 Didim4. Mavi Didim

• We announced in billboards to Didim in the various places.

Visual Merchandising

PROMOTION

• Desktop clocks : • Desktop equipment:

• Calendar variations: • Keychains:

• Pens: • Summery products:

Sales Promotion

• There are discounts on special days we have.

1. We make discount to make preparations for the wedding couple in our 20% discount for bulk purchases.

2. We provide Installment payment options or skip options available.

ORGANIZATION STRUCTURE

• Organization Members :1. Elvan Elçin2. Özge Güzel3. Yeşer Sarıyıldız4. Mert Küçükyumuk• Accounting manager who is one of the

most important accountant is “Eyüp Elçin”.

Work

1. Adopting a "Total Quality Philosophy“. 2. Aiming for the satisfaction of all stakeholders:

customers, employees and shareholders. 3. Efficiently employing all technologies and systems

installed.

 

Attitude

1. In all of our relations, making our priority first to understand, and secondly to be understood.

2. Working in a self-sacrificing and disciplined manner. 3. Believing that the development of communication skills

will enhance team spirit, motivation and efficiency.4. Considering team spirit and sharing as the most

important values for all of our operations and believe that it is possible to work together and create a happy work environment through mutual respect and honesty, combined with a positive spirit of helping one another.

Suppliers

Regold

Diva jewelery

Gulaylar Gold

Antas

Favori

Goldaş

ZEN

Competitors

Apollon Kuyumculuk

Arı Kuyumculuk

Ar-Me Kuyumculuk

Arzum Kuyumculuk

Atabey Jewellery

Ata Sarraf

Aydın Kuyumculuk

Turquise Jewellery

Aytimur Kuyumculuk

Atilla Kuyumculuk

Balat Jewellery

Denizkızı Gümüş

Didim Kuyumculuk

Dolphin Silver

Dülgerler Kuyumculuk

Ertuğ Silver

Gold Sand Kuyumculuk

Mege Jewellery Center

Öz Aydınlar Kuyumculuk

Safir Kuyumculuk

Sinbad Jewellery

GOLD SECTOR In The World• 68 billion dollar

• ABD %52

• The others:• Asian Countries % 15,• Japan% 12, • Europe % 11 • Canada % 2

• Other Countries % 8

Gold Sector In TURKEY

• Capacity in TURKEY:400 ton GOLD, 300 ton SILVER500000 people works 50000 retail shops15 technologic big firmsPrice of sector 1250billion$

Import2006 192 tones 3,8 billion $

Export 111 ton 2,2 billion $

Aegen Region-Mediterranean Region

FINANCIAL OUTLOOK

Reason for the Investment• Didim is a Touristic Place.• Target market to foreign people• Jewellery sector is not enough

improvement in Didim.• We trust our desgin and new product

Capital structure and Partnerships

• Mert Küçükyumuk75000TL- 25% share• Yeşer Sarıyıldız75000 TL 25% share• Özge Güzel 75000TL 25% share• Elvan Elçin75000TL 25% share

Financial Analysis of the Investment

Target IncomeTarget Income 400000TL400000TL

Forecast ProfitForecast Profit 120000TL120000TL