Post on 14-Apr-2017
transcript
Marketing Plan
StepUpNew Educational Android App
Executive Summary
StepUp works on the concept of Reverse Engineering
Database of a wide array of Industrial & Organizational
Profiles/Roles
Corresponding required skill set is listed with content in
various forms.
Interactions with industrial experts, access to Query zone,
Discussion threads, Referral opportunities etc also provided
in the Premium Version.
This will bridge the vast gap between academics and
Ground zero organizational requirements
Industrial Engineer
APQP
PFMEA
M.O.S.T
Six Sigma
QC Tools
LeanManufacturing
Prototype
Major Skill
Set
Organizational
Profile
Situation Analysis
India has more than 220 million
smartphone users.
World’s second-largest smartphone
market—after China and ahead of the US
Android operating system accounts
for 97% of it.
Unemployment rate of India in Jan’17 :
5.98%
( Urban: 7.65 %,Rural : 5.14%)
Potential of Android Platform in India
Table: Percentage Enrolment in various Programmes in Higher Education 2014-15
Programme Male Female Total
B.A.-Bachelor of Arts 24.60 32.96 28.44
B.Sc.-Bachelor of Science 11.44 12.22 11.80
B.Com.-Bachelor of Commerce 10.96 10.77 10.87
B.Tech.-Bachelor of Technology 8.68 3.78 6.43
B.E.-Bachelor of Engineering 7.61 3.57 5.75
M.A.-Master of Arts 3.27 5.36 4.23
B.A.(Hons)-Bachelor of Arts (Honors) 3.31 4.23 3.73
B.Ed.-Bachelor of Education 1.37 2.85 2.05
M.Sc.-Master of Science 1.33 2.15 1.70
M.B.A.- Master of Business Administration
1.89 1.28 1.61
B.C.A.-Bachelor of Computer Applications
1.53 1.25 1.40
B.Sc.(Hons)-Bachelor of Science (Honors)
1.37 1.25 1.32
B.B.A.-Bachelor of Business Administration
1.28 0.91 1.11
M.Com.-Master of Commerce 0.84 1.33 1.07
L.L.B.-Bachelor of Law or Laws 1.05 0.54 0.82
Others 19.47 15.55 17.67
Table: Level wise Enrollment in Higher Education(2014-15)
LEVEL Male Female Total
Ph.D. 70 48 118
M.Phil. 14 19 33
Post Graduate 1867 1986 3853
Under Graduate 14467 12705 27172
PG Diploma 121 94 215
Diploma 1788 720 2508
Certificate 74 96 170
Integrated 87 55 142
Higher Education Total
18488 15723 34211
Statistics of Indian Higher Education : Target Market Segment
Goals
Level 1 : Max no of
downloads
& likes
Level 2 :
Conversion of Free
users to Premium
Level 3 : Promote
innovations
Level 4 : Revenue
figures
Value Proposition :Product Characteristics
Wide Database of stream wise job profiles.
Corresponding Skill sets at different levels
Detailed content access regarding those skills.
Real life examples, ,personalities, ,query zones,discussion
threads, referral opportunities etc
This will help the students gain info about various skills
required for a particular organizational profile.
Online real time programs will be conducted for better
engagement.
Database of relevant websites , LinkedIn profiles etc
regarding skills and job profiles.
App will also run a Probability meter showing the chances
of a particular person with a certain skill set to reach to his
desired job profile with the help of Data Analysis.
Points of Difference Points of Parity
• Usual Learning Content
• Content can be found on other
platforms like Wikipedia etc
• Doubt clearing forums
• Jobs mapped to skills sets
• Clear view of industrial requirements
• Access to certified content
• Real life case scenarios
• Industrial interactions
• Referral Opportunities and other
incentive schemes
• Unique concept of reverse engineering
• Lack of such apps in market
• Probability meter and community
access in Premium version
Brand Elements
Logo Symbol
Tagline
Redefining learning…
Pricing
Since the App caters to mainly College students,
Prices are kept as moderate as possible.
Free version will enlist the major skills for a job
profile along with limited access to learning
content
Premium version will give detailed skill sets,
detailed course content on all skills, real life
examples, industrial interactions, Probability
meter, community access, URLs of specific
LinkedIn profiles etc at a price of $4.99
Communication & Distribution
Advertising
Sales Promotions
Events & Experiences in Colleges
Public Relations & Publicity
Online & Social Media marketing
Mobile Marketing
Direct & Database Marketing
Performance Evaluation
Downloads on Play Store
Customers Ratings & Feedback
Premium Users
DISCLAIMER
Created by Shivam Agarwal ,KNIT Sultanpur during a Marketing
Internship under Dr Sameer Mathur, IIM Lucknow.