Marketing Plan for

Company X

Process Field Instrument Manufacturing Company

Index

Industry

SWOT

Target

Plan

Analysis

Process Field Instruments

• Flow

• Pressure

• Temperature

• Level

• Analytics

Industry Served

• Power • Food & Beverage • Chemical • Water & Waste Water • Alcohol • Petroleum • Fertilizer

Measured Parameters

Industry

100%

0%

Industry Revenue Other Players Company X

Industry Revenue 2000 Crore

Company X 6 Crore

20%

15%

10% 10%

7%

38%

Players 65-70 A B

C D

E 60 Players

SWOT

• In house R&D

• Range of Instruments

• Accreditations

• Smart City Project

• Low Market Penetration

• Production

• Service

• Lack of Focus

• Very Less Brand Awareness

• Inefficiencies

• Price Competition

Strength Opportunities

Weakness Threats

Target

FY 15-16 FY 16-17 FY 17-18 FY18-19

6 Cr 9 Cr 12 Cr 16 Cr

FY 15-16 FY 16-17 FY 17-18 FY18-19

Sales Team

3 (Person) 6 (Person) 8 (Person) 10 (Person)

Marketing Plan

Marketing Collateral

Newsletter

Website Development

Exhibition

Seminars/Product Launches

Digital Marketing

CRM

Marketing Collateral

Catalogue

Product CD

Company presentation

Company profile

Accreditations List

Business information • Testimonials

• list of customers

• Product Images

Exhibition

Industrial Automation – Mumbai

Instrumentation - Pune

Smart City- Delhi

Water- Ahmedabad / Vadodara

Water – Bengaluru & Chennai

• 1000 genuine contacts

• 200 enquiries

Seminars/Product Presentation

Mumbai

Pune

Delhi

Ahmedabad / Vadodara

Bengaluru & Chennai

5 on Sales Person

Demand

Touch 500 Customers

Website

Static

Company Updates

Target Product Information

Testimonials

Seminars/Product Launches

Dynamic

Exhibition

Digital Marketing

Newsletter

Latest Industry Developments

Product Launches

Company Products

Exhibitions

Testimonials/ Achievements

Existing Database of 5000 Customers

Analysis 70% 30%

Customers 300 70 230

Revenue 60,000,000 420,000 180,000

Revenue/

customer 200,000

FY 15-16 FY 16-17 FY 17-18 FY18-19

Sales Team 3 6 8 10

Revenue 6 Cr 9 Cr 14 Cr 20 Cr

Cost Suspect Prospect Leads Sales Revenue (Rs.)

Exhibition (5) 4 Lakh 2000 1000 200 100 20,000,000

Seminar (10) 6 Lakh 500 100 20,000,000

Website 1 Lakh 120

Newsletter 2 Lakh 7000 140 28,000,000

Seo/PPC/India Mart 3Lakh 100 20,000,000

CRM 6 Lakh 540*

Sales 25 Lakh 30 40 50

Sales Support (6) 12 Lakh 450*12 45*12 540 108,000,000

Other expenses 4 Lakh

Total Cost 63Lakh 196,000,000