Marketing Plan for Educational Institutions 2016

Fortune Communications presents

Affinity marketing

Affinity marketing is a concept that consists of a partnership between a company and an organization that gathers persons sharing the same interests (known as an affinity group) to bring a vaster consumer base to the opposite party

The steps

Content marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content

The funnel

Conversational marketing Highly iterative, internet-driven

marketing where customer needs drive design, content and technology, analysis drives changes, and customers are long-term participants.

The prism

Cross-marketing

Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. 

The cycle

Culture marketing

A specific type of marketing that is geared towards promoting a message to a certain group of potential purchasers from a particular culture or demographic.

The strategy

Email marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

The process

Event marketing

The activity of designing or developing a themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization. Also called event creation.

The questions

 Inbound marketing

Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects' attention.

The process

Local marketing

Local Marketing can generally refer to any marketing techniques a localized business, in any industry, uses to market itself to the area it operates in.

Mobile marketing

Mobile Marketing is: any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device

Statistics

Newsletter marketing

A newsletter is a regularly distributed publication that is generally about one main topic of interest to its subscribers. Newspapers and leaflets are types of newsletters.

The steps

Social media marketing

Social Media Marketing is the process of gaining website traffic or attention through social media sites.

The strategy

Sport marketing

Sport marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams.

Trade show marketing

An exhibition for companies in a specific industry to showcase and demonstrate their new products and services.

Video marketing 

Video marketing can be defined in digital marketing context as all uses of video contents to promote a brand, product or service

The statistics

Viral marketing

Viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect

The principles

ROI

ROI Metrics

Reach Traffic Leads Customers Conversation Rate

Simple ROI calculation

(Sales Growth - Marketing Cost) / Marketing Cost = ROI

Campaign attributable ROI

(Sales Growth - Marketing Cost) / Marketing Cost - Average Organic Sales Growth = ROI

Contact us

Fortune Communications,(Owned by Make Genius Educational. Trust)76, 1st Floor,Odiampet Main Road, Villianur,PUDUCHERRY 605110, INDIA9894 780 972

Email: mybayceo@gmail.com www.digitalmarketingchennai.com CEO: Joseph D.