Marketing presentation final

transcript

Marketing Plan

Mahmoud Gomaa ElkenawyMahmous Samy Nour Eldeev

Mohamed Abd AlrahmanMohamed Ahmed Elsayad

Marketing Plan

Mahmoud Gomaa ElkenawyMahmous Samy Nour Eldeev

Mohamed Abd AlrahmanMohamed Ahmed Elsayad

AGENDA

Executive Summary.Vision and Mission.Situation Analysis.SWOT Analysis.Marketing Goals and Objectives.Marketing Strategies.Evaluation and Control.

EXECUTIVE SUMMARY

•What people need for a better life is precisely our highest priority .

•Bees is a symbol of Innovation , quality and service, over the world. •Our target customers all ages•Company owners : M.Ashraf (CEO) M.elsayad(CO-Founder)

•Company product(Beehive.Community) will be ranked as #1 Arabic social platform within 3 years

OUR VISION Bees

HISTORY

•First introduced as “Bess" in Egypt in 2015

•First Product Is Beehive.Comunity

BEE’S VISION

“What people need for a better life is precisely our highest priority, the volume of our creativity has no limits.“

Our vision is not seek only to our success, but also success of people around us, Our goal is to inspire everyone by sharing all of our experiences, servicing the humanity is the greatest honor and nothing else.

OUR MISSIONBees

BEES MISSION

• Our mission is to be the world's arabic premier consumer products company focused on services and helping people .

• • Our business communities in which we operate.

And in everything we do, we strive for honesty, fairness and integrity.

SITUATION ANALYSIS

1.Company

2.Collaborators

3.Customers

4. Competitors

5.Climate

1.COMPANY

Current Product: (Beehive.Community)https://beehive.community place:(online)

Services: Sharing information and Knowledge Price : free and premium plans Promotion : Ads (Social media, Google Adsense,

TV,NewsPapers)

2.COLLABORATORS

Partners : No partners until now .

Collaborators: Cloudflair. Microsoft Tecnologies.

3.CUSTOMERS

Any one have knowladge

4.COMPETITORS

Direct : (stackoverflow)

https://stackoverflow.comStrengths :

1.From The best information sites in the world.2.Strong marketing and advertising.3.Customer loyalty.4.Bargaining power over suppliers.5.Corporate social responsibility.

4.COMPETITORS(CONT’D)

Direct : (stackoverflow) https://stackoverflow.comWeaknesses :

1. Focus on Technical Problems . 2. Non-arabic3. Hard rules4. Bad customer support

5.CLIMATE

• Political Issues In Egypt.• High Officies Rentes• Low Income

SWOT ANALYSISBees

VIDEO DEMO

STRENGTHS

1. You can gain from your knowledge for the first time online.

2. Not only reviewing the topics of followed people, but also they are reviewing your questions for the first time.

3. You can review topics, questions and answers at the same time.

4. Not only search for hashtags, but also you can follow it.

5. You can compete with others in a serious match of knowledge where the players have to answer the viewers' questions .

WEAKNESSES

1. No Sponsors .2. Advertisement plan.3. Hardware (Servers , Data Storage) .4. Weak financial resources .

OPPORTUNITIES

1. Increasing knowledge flow throw social media.2. Organaiziging Competitive matchs between

famous people . 3. Reach an agreement with academic places

THREADS

1. Internet Disconnection .2. Lack of support .3. Damage in hardware . 4. Hacking

GOALBees

BEES GOAL

We will continue to refine our products choices to meet changing consumer needs.

BEES OBJECTIVE

Increase knowledge for people 20% , make competitive communityincrease arabic content (knowledge )

MARKETING STRATEGIES

MARKETING STRATEGIES CONT’D

We Will Target non-Arabic people (who speaks English)

MARKETING STRATEGIES CONT’D

We’ll Develope for IOS Platform .

BUDGETINGBees

BUDGETING (CONT’D)

costs of company project(Beehive.Comunity ) first year will be

$10,000 after one year the project Expected profit will be $7000

Loss first year will be $3000

After third year the project fund will be $12,000

Expected Profit then will be $17,000

CONTROL AND EVALUATION

CONTROL•Setting standards based on plans. 20% increase over period of time .

•Measuring performance against standards.

•Correcting deviations from standards and plans.

EVALUATION

•Services analysis.•Sharing information and Knowledge.•Marketing cost and profitability analysis.•Efficiency ratios.•Marketing-effectiveness rating review.•Marketing audit .

QUESTIONS?.

THANK YOU.