PRESENTATION ON MARKETING AND SELLING

Presented by: Nitish MahajanBupin: 15PBA004

WHAT IS MARKETING? “MARKETING is a process of transferring a

product or service to a buyer at a competitive price in order to satisfy his or her need”

Flow of goods and services from producers to consumers.

How Marketing Done?

MARKETING CONCEPT Production Concept

Product Concept

Selling Concept  Marketing Concept

Societal Marketing Concept

WHAT IS SELLING? SELLING is a process of transferring a product

or service to a buyer at a price regardless of his or her need”

Targets on selling the product produced

Sales is a part of MARKETING

MAIN AIM TO EARN PROFITS

DIFFERENCE BETWEEN MARKETING AND SELLING

Marketing starts with the buyer and focuses constantly on buyer’s needs.

Selling starts with the seller and is preoccupied all the time with the seller’s needs

Marketing convert “customer needs” into products. Selling convert ‘products’ into Cash

Marketing as a customer satisfying process Selling as a goods producing process

In marketing ‘Customer satisfaction’ is the primary motive In selling Sales is the primary motive

Marketing is more ‘pull’ than ‘push’ Selling involves ‘push’ strategy

Marketing includes the activities like marketing research, product planning & development, pricing, promotion, distribution, selling etc

Selling is a part of marketing

Marketing starts with before the production of goods and services,

Selling comes after production and ends with the delivery of the product and collection of payment. Marketing find the right products for customers. Selling to find the customers for products. Marketing views the customer as the very purpose

of the business. Selling views the customer as the last link in the

business