Marketing through APIs

Annika Lidne@annika

for Webcoast 2012-03-16

Photo by @boetter / Flickr

Annika Lidne

Current projects

annika

annika@disruptivemedia.se | +46 (0)70 435 05 45

slides: slideshare.net/annikalidne

Annika Lidne

Have you checked in here?

Text

Photo: DonkeyHotey/Flickr

4sq. lets their users map the world.

This used to be your customer

Photo by Loop_oh / Flickr

This is your new customer

Photo by JForth / Flickr

The new breed of companies

Photo by gretcurtis/Flickr

The Age of the Ecosystem

The micro blogging war

An API horror

Photo by leyink / Flickr

Making friends fast

How to win‣ Good, well-documented API‣ Easy to find through API-sites‣ Price for win-win‣ Market it!

“The illiterate of the 21 c won't be those who can't read and write, but those who can't learn, unlearn, and relearn.”

Alvin Toffler, futuristPhoto iStockPhoto

Thanks for listening!

Current projects

annika

annika@disruptivemedia.se | +46 (0)70 435 05 45

slides: slideshare.net/annikalidne

Annika Lidne