Marketing Tools for Component Manufacturers

Who We Are and What We Do…

Introductory Overview3-time recognition

2011, 2012 and 2013

America’s Fastest Growing Companies

Marketing Now

• Marketing is measurable when marketers go beyond print as a means of branding and lead generation.

• Social Media is an integral component of marketing mix and is measurable, traceable, and delivers brand value.

• Search Engine Marketing is now viewed as marketing.

• Companies can easily build their own communities and develop

external content strategies.

• Users are increasingly relying on smart phones and mobile devices for search tools and accessing company contact information.

• Engineers favor companies that provide access to 3D content to

eliminate drawing steps.

Media consumption has changed…

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WTWH Media was founded on two basic (but important) principles we still operate by:

• The user is in control of how they consume information• Marketers must have ROI for their marketing investment

WTWH Media is…

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• Core Values:

– Embrace technology

– Enable participation

– Lead not bleed technology applications

– Eliminate risk for customer to participate

– Content encompasses vastly more than just editorial material

Our Approach: Integrated Media

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Web site

Video

E-newsletters

Social Media

Engineering Exchange

LeadGeneration

Podcasts

Webinars

DW Monthly Magazine Audience Info

• BPA Audited Print Magazine – 40,000 Circulation• Digital Delivery: 100,000 Each Month: Digital Link• From audience above, 100% in aerospace, appliance,

food & beverage, energy, medical equipment, semiconductor, off-highway, robotics and material handling/conveying.

– Key Technology that audience buys, recommends or specifies

» Mechanical = 79.4» Materials = 73.9%» Fastening & Joining = 61.5%» Electrical & Electronic = 74.7%

…Print

DW Targeted Print Supplements

NEWLY ADDED!

DW Integrated Issues

“Leadership in Engineering” (Jan.) print & Online

Technology-Based Supplements

DW On-Line Audience Review

• 120,000 opt-in email subscribers• 550,000 Network users accessing 5m page views • 110,000 Likes on Facebook• 16,500 followers on Twitter• 15,500 members in LinkedIN• 13,300 members of Engineering Exchange• 868,200 views YouTube Channel

• What this means: Design World has built the largest engaged integrated print and online network for reaching design engineers.

…Online

DW: Digital Opportunities to Engage Our Audience

• Integrated Programs & Educational Focus– key Design World Products to consider:

• Custom Co-Branded E-news • Webinar • E-blast – White Papers/Case Studies• Text Based E-news• Banners• Social Media• Banners• Print Message

Over 300 Registrants for this Webinar

Over 500 leads from this Custom Third Party Campaign

Webinar Options

• Editorial Webinar- Panel discussion about broad topic (up to 4 presenters/sponsors)

- 10-15 minute presentation- Promotion starting 3 weeks prior through Email, Online & Social Media

channels- Flat rate with stated minimum registrant goal (info shared amongst sponsors)

• Custom Webinar- Customer determined topic with tutorial theme (sole presenter/sponsor)

- 35-45 minute presentation- Promotion starting 3 weeks prior through Email, Online & Social Media

channels- Costs controlled by Cost-per-Lead model (generally $40/lead)

Two options for exposure through a thought-leading, Q&A presentation…

Engineering Exchange

Go where your audience is…

• We acted as catalyst

• Created based on Linkedin feedback

• Continue to listen and develop

• Embrace change and transparency

• Custom Groups for focused Topics / Technology

Industry Recognition

• “Inc 5000 List of America’s Fastest Growing Companies” – 2011, 2012 and 2013– http://marketing.wtwhmedia.com/inc-5000

• What to consider when greenlighting an app

- http://www.foliomag.com/2011/what-consider-when-greelighting-app• “Science of Generating Leads”

– http://www.btobonline.com/apps/pbcs.dll/article?AID=/20061009/FREE/610090711

• Crunch Time: Publisher’s face the challenge – http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090717/MEDIABU

SINESS/307089999• Two former Penton sales reps take on the big boys

– http://www.foliomag.com/2008/wtwh-media• So, What business are you in

– http://www.foliomag.com/2009/scott-mccafferty• The Tipping Point is here….so called smart guys

– http://www.foliomag.com/2008/2008-tipping-point-here• WTWH founders went from ads sales to integrated media

– http://blog.cleveland.com/business/2009/02/wtwh_media_founders_went_from.html

• Tech Talk: Engineering Site gets video results– http://www.inc.com/internet/articles/201004/tech_talk_Matheson.html

• Changes in Media; An entrepreneur’s dream– http://tinyurl.com/4gz5gen