Post on 13-Aug-2020
transcript
Marketing with Datalogic
as your Partner
Jean Secrist
Channel Marketing Manager
August, 2014
What will be covered
Tools: What they are and where to find them
Customization: We will make it easy for you!
Campaigns: How we can help
Events: Food for thought
Other Options: What else can we do together?
Sneak Peak: What’s next from Datalogic?
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Marketing Tools
Datalogic Partner Extranet Web Site: access from www.datalogic.com
https://partnerprogramadc.datalogic.com/account/logon
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Inside the Extranet
Sales & Marketing
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Inside the Extranet
Technical Support
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Inside the Extranet
Educational
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Inside the Extranet – Fast Search
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Partner Extranet Web Site
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One Stop Shop for Product Information
PRICE BOOK
Product Configurator
Product images and graphics
Product Brochures and Data Sheets
Product Presentations
Competitive Comparisons
White Papers
Feature Overviews: Green Spot, STAR Radio, Anti-Microbial etc…
Partner Extranet Web Site
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Price Book
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Product Configurator
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Inside the Extranet
Product Info
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Inside the Extranet
Product Info
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Inside the Extranet
Product Info
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Inside the Extranet
Product Info
Inside the Extranet
Marketing Materials
One Stop Shop for Ready to Go Marketing Materials
Product Graphics / Application Shots
E-blast Communications
Direct Mail / Postcards
Web Banners for easing posting
Roll up Posters
Videos
Case Studies
Marketing Text – found in the Marketing Information Guide
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Inside the Extranet
Marketing Materials
Inside the Extranet
Marketing Materials
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Inside the Extranet
Marketing Materials
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Inside the Extranet
Marketing Materials
Inside the Extranet
Marketing Materials
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Custom Marketing Opportunities
Customize any E-blast Communication
Customize any Direct Mail / Postcards
Customize Product Brochures / Datasheets
Customized Product Communications
Inside the Extranet
Custom Materials
Inside the Extranet
Custom Materials
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Inside the Extranet
Custom Materials
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Inside the Extranet
Custom Materials
Campaigns
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Custom Communications: e-mail,
direct mail
Databases: leverage your d-base or
ours
Telemarketing: Available from
Datalogic
Call to action
Lead Reporting
Co-Sponsored: complementary
vendors or software providers
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Technology on Tap
Lead Generation Events
End User Demand Generation Event
Typically held at a Brew Pub (hence the
name!)
Multiple Vendors; offer complete
solutions
Barcode Scanning
Mobility Devices
Printers / labels
Solution Provider/Software
Applications
Wireless Providers
Venue: Brew Pub
Time: 4pm – 7pm (flexible)
Date: Thursday’s seem to work best
Incentives: Prize drawings
City: End User Concentration
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Technology on Tap
Lead Generation Event - Logistics
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E-Invite: Datalogic
Registration Page: Datalogic
Invitee List: Datalogic and/or Partner
Drive Attendance: Partner – this is critical
Funding: Datalogic (co-vendors)
Products: Datalogic (co-vendors)
Reminder E-mails: Datalogic
Lead Follow-up: Partner
Technology on Tap
Lead Generation Event - Responsibilities
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Select participating vendors; call to discuss
Select City
Select Date
Select Location / Venue; Confirm availability
Determine Invitee List
Create e-invite
Track Registrations
Reminder Emails
Technology on Tap
Lead Generation Event – Getting Started
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Other Options
What else can we do together?
Sales Contests / Spiffs
Deal Registration web sites
Catalog inclusion
Sponsor trade show attendance
Sponsor sales meetings / trainings
Web site inclusion
Your customer communications; how can we participate?
Earn Credits and Win Great Prizes
Datalogic Summer School runs July - August
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Thank You! Questions?
Credits earned Prize
1st Prize – Credits Earned $500 AMEX
2nd Prize – Credits Earned $250 AMEX
3rd Prize – Credits Earned $100 AMEX
Earn 5-10 credits $5 Starbucks Card
Earn 11-20 credits $10 Starbucks Card
Earn 21-30 credits Datalogic Golf Package
Earn 31-50 credits Datalogic Under Armour Shirt
Earn >50 credits Datalogic Under Armour Pullover
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Sneak Peak
What’s Next from Datalogic???
ENOUGH SAID!