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Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Marketing With Facebook
Urvi Mehta
PR Easy
www.PREasy.com
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
A Little Bit About Me
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Agenda
� What is Facebook
� Why it’s important
� Setting Up Personal Profile Page
� Creating Events
� Creating a Fan Page (Business Profile)
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
What is Facebook?
� Social Networking Site
� Started as a tool for colleges and schools
� Opened to public in late 2006
� Allows users to connect with friends
� Send messages, photos, videos, update
status, etc
� Allows businesses to create “fans” and market
to users
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Why Facebook
� Over 350 million active users
� #1 Social Media Site
� 2nd Most Trafficked Site on the Web after Google
� Users primarily in US, Canada and UK
� Ability to find and interact with current and potential customers
� Highly targeted advertising
� The Fastest growing demographic on the site is Women age 55 and older (Up 175% Sept 2008)
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Why Facebook
Avg. Time Spent On:
Facebook: 169 Mins per
month
Vs.
Google News: 13 Mins
per month
Source: ComScore
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Getting Started
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
www.Facebook.com
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Build Your Personal Profile
� Photo
� Bio
� Company/Education Information
� Interests, Hobbies
� Applications
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Personal Profile
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Personal Profile
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Personal Profile
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Personal Profile
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Personal Profile – Info Tab
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Personal Profile – Info Tab
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Personal Profile – Info Tab
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
What Not To Do…
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Adding Friends
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Privacy Settings
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
News Feed (Homepage)
� Viral Nature of Facebook
� Collections of your activity along with your
friends activity on Facebook
� First thing you see when you log in
� Your personal updates will also show up on
your wall
� Engage users
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Homepage (News Feed)
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Creating Events
� Live Seminars or Workshops
� Teleseminars
� Webinars
� Sales
� Grand Opening
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Create An Event
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Inviting Friends to Event
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Facebook Fan Pages
� Share Information about business, service,
products
� Allows separation between personal and
professional image
� Engage with people to bring attention to
business
� Started in late 2007
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Facebook Pages
� Create “Fans” on this page
� Can have unlimited # of fans
� Post Status Updates
� Add Events
� Personalized Tabs and Sections using Static FBML application
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Create Your Facebook Page
http://www.facebook.com/advertising/?pages
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Types of Pages
President Obama
has most # of Fans
on Facebook Page
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
What To Put On Your Page
� Blog feeds
� Twitter feeds
� Pictures, videos,
screenshots etc.
� Bios
� Links
� Custom apps
NOTE: When choosing
Your Page Name choose
the title of your page,
ideally including your key
words or phrases for SEO
purposes. Your title is the
ONLY feature you cannot
change (at this point)
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Page Etiquette
� Do NOT build a page and wait for people to
come to you.
� Invite friends to become fans, get your fans to
invite their friends
� Network with relevant user groups
� Link to your Facebook page from your blog or
website
� Make sure your content is fresh
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Starbucks Page Example
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Oprah’s Fan Page
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Social Media Michigan
Facebook.com/socialmediamichigan
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
My Fan Page
http://www.facebook.com/socialmediagal
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Pages vs. Profiles
Pages
� Facebook Pages are visible to everyone
� Facebook Pages can have an unlimited number of fans
� Anyone can become a Fan
� Pages are the perfect solution for businesses, bands, films, sports teams, and other organizations seeking to reach Facebook’s audience
Profiles
� Can only be seen by the friends and others in your
networks
� 5,000 friends Limit
� Need to Send Friend
Request
� Profiles are perfect for personal interaction
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
How To Promote Your Page
� Create an Engaging Page
� Start Discussions
� Upload Videos and Photos
� Utilize Your Own Network
� Facebook Ads
� Talk about it on Twitter
� Put it in your email signature
� Get Your Own Username
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Take Away
� Facebook is about communicating
� Be a part of the experience
� Create your profile and Fan Page
� Listen, learn and be ready to make mistakes ☺
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Social Media Michigan
� Meetings on 3rd Thursday of each month
� Located in Livonia at EMU Campus
� Time: 6PM to 9PM
� First Meeting is Free ☺
� February’s Topic: Power of Widgets
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta
Let’s Connect…
� Urvi Mehta
� Facebook: www.facebook.com/urvimehta
� Facebook Fan Page:
www.facebook.com/socialmediagal
� Twitter: www.twitter.com/urvimehta
� LinkedIn: www.linkedin.com/in/urvimehta
� Blog: www.urvimehta.com
� PREasy: www.preasy.com
� Social Media Michigan: www.socialmediami.com
Copyright 2010 PREasy.com LLCwww.facebook.com/urvimehta