Marketing Wordsthat

Sellin

Social Media and Direct Marketing

Are words that generate response from social media

and blogs different from words

that work in direct mail?

Do Words Count?

Or are digital marketers finally figuring out the most

responsive words that direct marketing copywriters have

known for generations?

Who’s On First?

Whether this is new information to you, or

confirms what you already knew, this presentation is

about…

Is This New?

Words... and how response to specific words in the online space could strengthen your offline marketing initiatives.

Two headlines tested in Twitter, both leading to the same blog post, and each

tweeted to the same audience within an hour of each other.

Which Won?

Which do you think had

higher clicks

and

was considered a

“top tweet?”

A. How many hours should we work everyday? The science of

mental strength.

B. The origin of the 8 hour work day and why we should rethink

it.

versus

“B” It had double the number of

clicks!

Twitter Research Source: http://blog.bufferapp.com/a-scientific-guide-to-writing-great-headlines-on-twitter-facebook-and-your-blog

Survey Says!

Surprised?

Probably not if you’re an experience direct marketer.

Why?A specific number was used in version “B”

8 hour work daycombined with a provocative statement

why we should rethink it.

Version “A” asked a question

Not the strongest way to write a headline.

And used big words

“science of mental strength.”

20MOST

Retweetable WordsSome of which, by the way, could be well

suited to be used in subject lines in emails.

Top 20 Retweetable Words(Source: A scientific guide to writing great headlines on Twitter, Facebook, and your blog)

1. you2. twitter3. please4. retweet5. post6. blog7. social8. free9. media10.help

11.please retweet12.great13.social media14.1015.follow16.how to17.top18.blog post19.check out20.new blog post

Facebook Words

A

PICTURE is worth

1,000words

But not just any picture.

Pictures that result in better click performance tell the story within

the picture.

In other words, the picture must be self-explanatory, more than

just a graphic.

KISSmetrics says a photo with a Facebook post gets:

53% more likes

104% more comments

84% more click-throughs

LESS is MORE

Facebook posts with 80 characters or less get 66% more engagement.

Facebook Research Source: http://blog.kissmetrics.com/more-likes-on-facebook/?wide=1

Blog Post Words

Next: Impact of post titles for blog opens and shares.

Blog Research Source: http://www.startupmoon.com/the-dark-science-of-naming-your-post-based-on-studying-100-blogs/

Akin to a direct mail outer envelope teaser or a letter

headline or an email subject line.

Let There Be Blood Words

Words appearing in blog titles that yielded high opens.

KillFearDark

Bleeding

WarFantasy

Dead

Negative words are more powerful for shares than an ordinary words. Words like:

NOSTOPWithout

Go Negative!

And Numbers Work

Bigger is better.Use digits not words…

At the head of the title

WordsMore Likely to Go Viral!

smartsurprising

sciencehistory

hacks(hacking, hackers, etc.)

huge / bigcritical

Wordsthat suppressannouncing

winscelebrates

grows

Surprised?These findings shouldn’t surprise an

experienced direct marketer or direct mail copywriter.

Maybe the online word is finally catching up to what we have tested

and proven for generations.

What works in the online space can translate well into improving response offline, too. That’s a lesson to take to the bank.”

~ Gary Hennerberghttp://hennerberg.com “

Detailed Blog Posts Here:http://www.targetmarketingmag.com/blog/38-marketing-words-that-sell-social-media

And at: http://hennerberg.com/reinventing-direct-blog/marketing-words-that-sell

Credits & Sources:Graphics: Phil McShan (pmcshan@gmail.com)

Twitter Research: http://blog.bufferapp.com/a-scientific-guide-to-writing-great-headlines-on-twitter-facebook-and-your-blog

And http://danzarrella.com/#

Facebook Research: http://blog.kissmetrics.com/more-likes-on-facebook/?wide=1

Blog Research: http://www.startupmoon.com/the-dark-science-of-naming-your-post-based-on-studying-100-blogs/