MASTERING SOCIAL NETWORKING AS A

VOLUNTEER

@NewYorkCares #Lead2012

AMY SAMPLE WARD MEMBERSHIP DIRECTOR

AGENDA

• Connecting with the Community & Crowd• Creating Great Content• Strategies for Building Buzz• Questions & Discussion• Resources

CONNECTING WITH YOUR COMMUNITY VS CROWD

COMMUNITY

Flickr: efleming

NETWORK

Flickr: thefangmonster

CROWD

Flickr: SashaW

COMMUNITY ENGAGEMENT

Flickr: cambodia4kidsorg

CROWDSOURCING

Flickr: James Cridland & billypalooza

VALUE ADD

Flickr: Hamed Saber & jimmcclarty

COMMUNITY VS CROWD

Flickr: acme

COMMUNITY & CROWD

Flickr: mrsmaxspix

ELEMENTS OF ENGAGEMENT

TIME

Flickr: joelanman

ACTION

Flickr: juniorvelo

PEOPLE

Flickr: rileyroxx

CREATING GREAT CONTENT

YOUR STORY

• Sharing your knowledge and experience with other volunteers

• Inspiring your friends & family to join you• Showcasing your work/organization to the crowd • Reporting your contributions to NYCares

YOUR TOOLS

• Phone• Computer• Software (open source options for most

everything you may need)• Social networks

STRATEGIES FOR BUILDING BUZZ

TWITTER

TWITTER

TWITTER

TWITTER TOOLS

• Twitalyzer• 14blocks• hashtags.org• Storify• Bit.ly, goo.gl, t.co, TinyURL, youtu.be, s.coop• Tweetdeck, Hootsuite

FACEBOOK

FACEBOOK

FACEBOOK TOOLS

• Edgerank• Booshaka• iPhone/Andriod/iPad• Tweetdeck, Hootsuite, etc.• LiveChatInc.com

LINKEDIN

LINKEDIN

LINKEDIN

LINKEDIN TOOLS

QUESTIONS?AmySampleWard.orgNTEN.org SocialBySocial.com

@AmyRSWard

amy@nten.orgamy@amysampleward.org

RESOURCESTemplates:Community Map Template: http://bit.ly/DIYcommunity Content Map Template: http://bit.ly/DIYtemplate Metrics Template: http://bit.ly/DIYmetrics

Books & Collections:We Are Media: http://wearemedia.org Social by Social: http://socialbysocial.com #SOCIALMEDIA NONPROFIT tweet Book01: http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.phpManaging Technology to Meet Your Mission: http://www.amazon.com/Managing-Technology-Meet-Your-Mission/

RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organization/http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-base/http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.htmlhttp://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-systems-smms/

http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-

the-difference-and-the-opportunity/http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting-

change/http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-

sustainable-community-building/ http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-

landscaping/