Design DrivenInnovation

Mat Hunter, Design Council

27 May 2010 © Design Council 2010

Overview1. Who?

2. Design Driven Innovation

3. Case Study

Kodak – Digital Photography

TiVo – PVR

Navman – Consumer GPS

Design CouncilDesign Council was set up in 1944 and is the national strategic body for design.

Our mission is to inspire and enable the best use of design in the UK so that it is the most competitive, creative and sustainable nation.

Topline on us: our priorities

– Helping smaller firms compete– Accelerating science to market– Creating new approaches to

societal challenges– Public service transformation– Supporting the design industry

and design skills development

Design Driven Innovation

Design Driven Innovation

BusinessTechnology

Design Driven Innovation

BusinessTechnology

Humans

Design Driven Innovation1. Design looks to understand

people’s needs and motivations

2. Design makes things tangible, which encourages learning through trial and error

1. Design looks to understand people’s needs and motivations

Design Driven Innovation

1. Design looks to understand people’s needs and motivations

Design Driven Innovation

2. Design makes things tangible, which encourages learning through trial and error

Design Driven Innovation

2. Design makes things tangible, which encourages learning through trial and error

Design Driven Innovation

Design Driven Innovation

How can I increase sales and profit?

How can I find new offers for my current markets?

How can I translate current offers for new markets?

How can I generate new offers for new markets?

Design Driven Innovation

Design Bugs Out

Observation and Insight

Design Briefs

Design consultancy

PearsonLloydwww.pearsonlloyd.com

upper class suite

PearsonLloydwww.pearsonlloyd.com

manufacture design

Design briefs

commode

Research development

commode

Analysis

National Design Challenge

commode

Design development

National Design Challenge

commode

Design presentation

Feedback

Products – hospital furniture

Products – everyday equipment for doctors & nurses

-Turning a problem into an opportunity-Better for patient, healthcare professional and NHS-New links between design and industry-Private sector access into public procurement

-Design Bugs Out-Design for Patient Dignity-Design for Staff Safety-Design Against Crime-Design for an Aging Population-Design for Environmental Sustainability

Design can not only improve the products or services that you currently produce…

…it can identify new opportunities for your business.

Design Council’s new website

http://www.designcouncil.org.uk/