Post on 19-Jun-2015
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Matas: #1 in Cosmetics & Beauty in Denmark
A Success Story
November 5th 2013
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About
Matas is the largest health and beauty retailer in the Danish Market offering a broad range of health, beauty, household and personal care products.
The company operates through a solid network of 294 physical stores in Denmark, as well as a Matas Webshop, currently selling more than 14,000 beauty products.
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About
”We have developed a strong reputation for professional advice and customer service excellence
that we have leveraged to establish one of the best-known retail chains
in Denmark.”
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Matas Performance in the Digital WorldRealizing the potential of E-commerce:
Matas Webshop won the E-commerce Prize for 2013 in the category “Omni Channel”
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Matas Performance in the Digital WorldRealizing the potential of E-commerce:
“Through its omni channel strategy, Matas has created an effective
connection between digital as well as analogue sales channels and the
company really understands how to use the strengths of the various channels.”
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Matas Performance in the Digital WorldAcknowledging the importance of Social
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Matas Performance in the Digital WorldSearch Marketing
Matas.dk has a stable leading position over its top 5 competitor domains in the Cosmetics & Beauty industry, Skin Care category.
A balanced approach between Organic & Paid Strategies.
Adwords: in the Skin Care category, Matas invested mostly in “Face Cream with Sun Factor”, “Pure Skin Care”, “Face Cream for Men” and “Skin Care for Men” keywords (*Translated; originally in Danish)
Data was extracted on 26th October 2013
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Matas Visibility in Detail
Clothing & Accessories
Cosmetics & Beauty
Flowers & Gifts
Garden
Jewelry & Watches
Personal Care
Pharmaceutical
0 1 2 3 4 5 6 7
7 Industries
Categories
Data extraction: Oct 26th 2013
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Matas Visibility in Detail
Skin CareTools, Kits & Brushes
Massage Equipment
Swimming PoolsWomen’s WatchesGifts for Women
19 Categories
FragranceProtein Supplements
Watches-Low-EndMake-upHairNailsVitamin Supplements
SocksWalletsGlovesGift IdeasChristmasGifts for Men
Data extraction: Oct 26th 2013
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Matas Visibility in Detail
30%
23%21%
15%
10%
#1 Rank in Cosmetics & Beauty Industry Denmark with highest Aggregated Visibility
#1 matas.dk
#2 lightinthebox.com
#3 parfumeshop.dk
#4 chekos.dk
#5 billigparfume.dk
Data extraction: Oct 26th 2013
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Matas Visibility in Detail
matas.dk
politiken.dk
made4men.dk
efi.dk
greenskin.dk
0 2 4 6 8 10 12 14 16
14.78
5.25
4.46
3.88
3.78
Market Leader in Denmark, Cosmetics & Beauty Industry, Skin Care Category
w.42/2013
The data is extracted from InsideIndustry and shows the aggregated visibility of top competitors over time including both organic and paid visibility. Data counts for: October 26,
2013
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Matas Visibility in Detail
25%
19%
19%
19%
19%
Keyword Visibility Score for Skin Care Cat-egory, Denmark
Face Cream
Face Cream with Sun Factor
Face Care
Moisturizing Cream
Face Care for Men
Original Keywords are in Danish. Data was extracted on 26th October 2013
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