Matchable and Designhttp://www.matchable.org.uk/

What might a Martian see service-designers doing?

Design:

• Research and Explore • Synthesis • Experiment and

Intervention • Develop and Deliver

Research and Explore

• Customer Journey Mapping • Asking WHY • Cultural Probes

Research and Explore

• Empathy Tools • Service Blueprinting • Day in the Life

Research and Explore

• User stories • Ethnography • Generative Tools

Research and Explore

• Shadowing • Observation • Visualisation

Synthesis

• Media Portraits • Personas • Problems/Opportunities

Experiment and Intervention

• Co-creation • Desktop Walkthroughs • Storyboarding

Experiment and Intervention

• Filming Prototypes • Idea Sketching • Experience Prototyping

Develop and Deliver • Role Script • Process Journal • Blueprint • Story (Film, visualisation)