MAU New York 2016 — Value vs. Volume: The Role of the New App Marketer

Post on 16-Apr-2017

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3 SIMPLE STEPS TO UNLOCK VALUE

WHAT ARE 3 THINGS WE TAKE FOR GRANTED - AS CONSUMERS?

WHAT SHOULD WE DO ABOUT IT - AS MARKETERS?

#MAU2016

J A R E D Z LOT N I C K GLOBAL PRODUCT LEAD, APPS

GOOGLE

3 SIMPLE STEPS TO UNLOCK VALUE

I believe mobility drives equality.

@jaredzlotnick

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OFFER YOUR BEST CUSTOMERS MORE

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OPTIMIZE FOR YOUR BEST CUSTOMERS

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MAKE LINKS WORK FOR APPS, TOO