Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be...

transcript

Maximising the Impact of Your LinkedIn

Agenda

By the end of the session you will be better

able to understand how:

1. You can start to build great profile.

2. LinkedIn can be used to build your

professional network.

3. LinkedIn tools can be used to gain

industry insights.

Introduction

Make career

decisions

Find Jobs

Create a

Professional profile

Make academic

decisions

Research

career paths

1) YOUR PROFILE

Creating your Profile

LinkedIn Profile Sections

www.linkedin.com/in/jake-stryder

ExperienceSummary

Volunteer Courses

Honours & AwardsFollowing

Certifications

OrganisationsEducation

Publications Languages

Test ScoresSkills &

Endorsements

LinkedIn Profile Review

Exercise 1:

In pairs review the sample

LinkedIn profile.

Analyse:

- What they did well?

- What could be improved?

Sample at:

https://www.linkedin.com/in/studentsample/

www.linkedin.com/in/jake-stryder

Upload a professional photo

Profiles with photos are 14 times

more likely to be viewed than those without

What’s wrong with these photos? Offer your critique.

Make it descriptive: who you are, what you do, and the value you

provide.

Write a compelling headline

Exercise 2:

Write your own headline!

Remember to keep it under 120

characters.

Highly adaptable student, strong business sense, effective

communicator

Bad Examples!

Proven track record of high accomplishments in

different fields

A dynamic leader with the ability to drive change

Make it descriptive: who you are, what you do, and the value you

provide.

Write a compelling headline

John O’Sullivan Penultimate year MSci Chemistry student seeking an

internship (summer 2016) in the pharmaceutical industry.

Penultimate year MSci Chemistry student with excellent research

and reporting skills developed through independent academic study

and laboratory work. Seeking an industrial placement within a multi-

national pharmaceutical company.

2) NETWORKING WITH LINKEDIN

Add Connections with “Warm” Contacts

and Alumni

Use Address Book Uploader to

Connect to People You Already Know

Write Personalised

Connection Requests

You have 300 characters!

Kerry McGee

Writing Personalised Connection Requests

Imagine you have just been to an

employer event (e.g. Careers Fair or

Forum) where you met some

interesting contacts.

Example 3

What would you write in your

connection request? Discuss in pairs.

(5 mins)

Example connection requests

Hello John,

I am a 2nd year Geologist at Imperial and I found your profile in our LinkedIn group. I am interested in your career path in oil & gas in the subsea sector.

Would you be willing to connect with me and possibly offer some advice over email?I would greatly appreciate your time.

Many thanks,Jake Stryder

3) USING LINKEDIN TOOLS TO

GAIN INDUSTRY INSIGHTS

Research Companies & Industries

Find companies to approach for speculative

applications

Research Companies & Industries: Groups

Research Companies & Industries: Job Search

How to make the most of LinkedIn groups

• Use LinkedIn search to find relevant groups

• Location, industry, alumni/university, interests, professional body

• Review the “Groups you may like” feature

• Evaluate the quality of a group

• Look for group rules, good discussions, a visible group manager. Avoid groups

with lots of promotional links/advertising

• Contribute to the group discussion

• Ask questions and provide insightful answers

• Share helpful and reputable content

• Send invites to connect with mutual group members only after you have

contributed to a discussion

View career paths to explore opportunities…

LinkedIn Alumni Tool

LinkedIn Students app

https://students.linkedin.com/

Agenda

By the end of the session you will be better

able to understand how:

1. You can start to build great profile.

2. LinkedIn can be used to build your

professional network.

3. LinkedIn tools can be used to gain

industry insights.

Thank you!

Barnaby Mollett & Jessica Noon

internship.unit@imperial.ac.uk

Maximising the Impact of Your LinkedIn · You can start to build great profile. 2. LinkedIn can be...

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