MAXIMISING THE

OPPORTUNITYEMERGINGMARKETS

24/05/2012Presented by // Marketing // to: Igaming Supershow

Latitude Digital Marketing

AGENDA

• Know The Market

• Account Structure

• Use Native Speakers

• Test & Innovate

KNOW THE MARKET

DENMARK

200k Sportsbook Impressions in April across

Mobile and Desktop terms

Spil the biggest native keyword

Odds and Bet the largest Volume

keywords in terms of Impressions

Mobile clicks are 45% Cheaper

CPC’s for top 2

terms £3-£5 on average

ACCOUNT STRUCTURE

RECOMMENDATIONS

• Best Practice Structure

• Create both Native and UK creative’s & Keywords based on demand

• Identify Key Sports, teams and events

• Test and refine

AccountDenmark

Sportsbook

Danish Top Terms

Campaign

Bet Exact (Danish) Ad

Group

SpilVæddemål

Handball Campaign

Handball Exact Ad

Group

Handball Odds, odds

på håndbold

Casino Poker

USE NATIVESPEAKERS

• Have to be native!

• Tailor Content

• Monitor trends

• Test and Trial

INTERNATIONAL SUCCESS

• High CTR (Over 9%)

• Exceeded Account targets by over200%

• CPFA’s over 60% lower than target

• Optimisations across Mobile, Tablet and Desktop

All of which enables competitive advantage…

WHY CONSIDER SPAIN?

• 38% of 44 million citizens have fixed line connections

• One of largest mobile communications market – 64% playing games on mobiles

• Market size in 2010 estimated at EUR 465million

• Expected to grow to EUR 680million in 2015

KEY TAKEAWAYS

• Know The Market

• Account Structure

• Use Native Speakers

• Test & Innovate

CONTINUE TO INNOVATE

MAXIMISING THE OPPORTUNITY