Maximize the Impact of Your GISEd Carubis

Steve Temmermand

Real or Fake?

• Ensuring liquor stores are more than 1000 feet away from any church

• Confirming a road or bridge exists prior allocating resources for repair

• Avoiding training parolees on underwater welding who will be released

in the desert

• Locating $100,000 trash dumpsters lost in the snow

• Decreasing teen pregnancy by encouraging local discussions to

prevent underage drinking

Do you have one?

Location Strategy

ObjectivesCommunicate the importance of a location strategy

Understand the components of a location strategy

Champion a location strategy in your organization

Identify resources to enable your location platform

System of Engagement

System of Record System of Insight

ArcGIS

Assess and Plan

Build Capability

Operate and

Measure

Location Strategy

A location strategy connects the business goals and

objectives of an organization with geographic based

information products and GIS capabilities that support that

mission.

A location strategy articulates how GIS will be managed and maintained, how GIS

needs will be prioritized, and the roles staff will take on to support the overall priorities

of the organization.

Location Strategy What is it?

Components of a successful implementation

Business Technical Organizational

• Vision & Leadership• How GIS Contributes• Planning & Governance• Change Management• Apps That Are Engaging• Good People

Location Strategy More than just Data & Technology

• Vision & Leadership• How GIS Contributes• Planning & Governance• Change Management• Apps That Are Engaging• Good People

Location Strategy More than just Data & Technology

Oakland County, Michigan Strong Executive Leadership

• Vision & Leadership• How GIS Contributes• Planning & Governance• Change Management• Apps That Are Engaging• Good People

Location Strategy More than just Data & Technology

ArcGIS is Our Location Platform

LocationEnablement

Empower all usersto discover, use, make and sharemore maps

ConstituentEngagement

Get feedback and communicate with external constituents

DecisionSupport

Support organizationdecision makingactivities

FieldMobility

Get informationinto and out ofthe field

Analytics

Describe, predict, and improve businessperformance

Location DataManagement

Collect, organizeand exchangedata about allassets and resources

• Increases access to parks and public amenities • Increases access to social services for at-risk

populations

Salt Lake CountyGIS Contributes to Public Return On Investment

• Vision & Leadership• How GIS Contributes• Planning & Governance• Change Management• Apps That Are Engaging• Good People

Location Strategy More than just Data & Technology

The Power of Governance

GIS groups

Use technology

Deliver information

GIS groups

Use technology

Deliver information

Center of excellence

Sets policies

Shares best

practices

Center of excellence

Sets policies

Shares best

practices

• Vision & Leadership• How GIS Contributes• Planning & Governance• Change Management• Apps That Are Engaging• Good People

Location Strategy More than just Data & Technology

Change Management

Create awareness

Excite people

Share results

Increase capability

Increase executive support

Reach additional teams / people

Deepen technical capacity

How? Why?

• Vision & Leadership• How GIS Contributes• Planning & Governance• Change Management• Apps That Are Engaging• Good People

Location Strategy More than just Data & Technology

Engaging Applications

LocationEnablement

ConstituentEngagement

DecisionSupport

FieldMobility

Analytics Location DataManagement

Useful Information Products

“If there is one thing that I want you to take away from today, it’s that phrase that when you’re planning a system, it all depends on knowing what you want to get out of it”

• Vision & Leadership• How GIS Contributes• Planning & Governance• Change Management• Apps That Are Engaging• Good People

Location Strategy More than just Data & Technology

Users

Apps

Web GIS

GIS Professional

Find a Champion Do you have one?

A Champion is someone who can spearhead the launch or evolution of your location platform

Characteristics of a Champion Essential qualities to be effective

influence

executive sponsorship

credibility enthusiasm

energy

bandwidth

determination belief in the vision

patience

Responsibilities of a Champion Promotes the Location Strategy

Organizes the team

Maintains momentum

Realizes the vision for a successful location platform

• Vision & Leadership• How GIS Contributes• Planning & Governance• Change Management• Apps That Are Engaging• Good People

Location Strategy More than just Data & Technology

Resources

www.esri.com/launchguide

Framework to help you move forward

www.esri.com/launchguide

Location Strategy

Assess and Plan

Build Capability

Operate and

Measure

Resources for promoting and administering

www.esri.com/changekitwww.esri.com/adminresources

• Vision & Leadership• How GIS Contributes• Planning & Governance• Change Management• Apps That Are Engaging• Good People

Location Strategy More than just Data & Technology

Esri Enterprise Advantage Program (EEAP)

ProactivePlanning & Advice

Premium Technical Support

Consulting

Training

Esri Managed Cloud Services

Technical Advisor

Transforming How We Think and Act . . .. . . Creating a More Sustainable Future

Data Integrationand Management

Visualization and Mapping

Analysisand Modeling

Action

Decision-Making

Planning andDesign

Becoming a Smart CommunityBuilding a Location Strategy

ObjectivesCommunicate the importance of a location strategy

Understand the components of a location strategy

Champion a location strategy in your organization

Identify resources to enable your location platform

Questions?

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