Driving Display Ad ROI in China with

Focused Portals

Maximizing Ad Budget with Focused Portals

What is a

Focused Portal?

An information-rich, interactive website with advertising that focuses on a specific topic, whose visitors have a high probability of being interested in your product or service.

A very popular tech / electronics focused portal in China, Pconline draws millions of page views

a day from people looking for reliable news, reviews, product recommendations, and more.

Page Rank (Google): 7  

Page Rank (Baidu): 7  

IP(per day): 630,000  

Page Views (per day): 3,213,000  

Registered Users: 22 million  

Active users: 12 million

The numbers prove that PConline is at the center of China’s conversation about computers and computer components.

A look at Pconline’s Home Page

Advertising opportunities on PConline

and other focused portals

1. Target your ads and audience by segment

Your brand name can be listed on the right side of the homepage.

With your product listed on pconline.com.cn…

Then you will see all the HTC products listed here, it goes on for 3 pages.

For example, this is Samsung’s brand page on Pconline.com.cn.

2. Your own brand page

Samsung’s brand page

Ads on the front page.3. Many different spots to place an add, at different tiers of pricing.

Ads on categories homepages.

Ads on a product page.

Ads on article pages.

4. A variety of Content Marketing opportunities (News, articles, reviews, recommendations, and videos)

16

Content marketing opportunities.

Content marketing opportunities.

18

Content marketing opportunities.

Content marketing opportunities.

5. Social Media sharing opportunities.

Every product page has a button on the right to share the content on popular China social media platforms.

Focused portals offer you product pages that allow buyers to click through and buy your product.

1. Focused Chinese portals are the best place for your display ads.

2. A good focused portal has lots of information and traffic.

3.Display ad budget will also provide you with opportunities to do content and social media marketing within the site.

Takeaways:

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