Maximizing LinkedIn for the Job Search
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Presentation on increasing exposure on LinkedIn
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1. Maximizing LinkedIn for the Job Search
Presented by Robert Rhodes
Contributions from Tom Harris, R. David Rahn and Colleen Johnson from the Community Career Center, Naperville IL
2. What is LinkedIn?
LinkedIn is an interconnected network of professionals
You can find, be introduced to, and collaborate with professionals
Over 60 million professionals are on LinkedIn
3. What is LinkedIn?
Professionals from every Fortune 500 company are represented on LinkedIn
A new member joins LinkedIn every second
Half of the members are outside the US
LinkedIn is in several languages, but not in Japan or China yet
4. What can LinkedIn do for me?
Increase your visibility so that you will be found
Find other professionals
Network
Research companies
Ask for assistance from connections
5. Connections
Networking - Everyone is connected. Six degrees of separation.
6. Connections
Former co-workers and supervisors
Friends/associates
Connections of connections
Virtual connections
7. Connecting with Connections Connections
8. Where do you start?
Build a detailed profile
Send invitations to fellow networkers
Join professional and alumni groups
Request recommendations
9. Your Profile
Name and professional photo
Summary statement loaded with key words for your profession
All former positions and education
Contact information, including phone number and e-mail
10. Maximizing Your Network
LI was originally designed as a way to network with people you know
Overtime, LinkedIn evolved to a network of trusted contacts and their contacts
LinkedIn now accepts the concept of virtual contacts, in my opinion
LinkedIn is divided into 1st level, 2nd level and 3nd level contacts
11. Maximizing Your Network
1st level contacts - Direct contacts
2nd level contacts - Your direct contacts 1st level contacts
3nd level contacts - Direct contacts of your 2nd level contacts
Have 155 direct or 1st level contacts
42,000 - 2nd level contacts
3.3 million - 3nd level contacts
12. How to Maximize Your Network
Invitations
Customize invitations
Examples
Met you at Comm. Methodist Job Club
Noticed we both belong to the Greater Naperville LI group and are in the same profession
Dont send the standard invitation
Dont send invitations to someone not currently on LinkedIn
13. How to Maximize Your Network
Invitations (continued)
Want to avoid receiving I Dont Knows or IDKs
Five IDKs and invitations are restricted
If you dont want to connect, better option is to archive the invitation
Do not IDK someone, they will remember you in a bad way
Absolutely do not use the spam option for invitations
14. How to Maximize Your Network
Groups
Groups are important for exposure
Want to join numerous groups and participate in these groups
Can join up to 50 different groups
Groups allow you to send invitations to other members without their e-mail
Good way to meet contacts
Some groups have in-person meetings
15. How to Maximize Your Network
LIONs
Connect with a LION or LinkedIn Open Networker
LIONs have over 500 contacts and are usually willing to accept invitations
Most LIONs are great, a few are trying to sell you something
There is an option to disconnect without their knowledge
LIONs increase your number of 2nd level connections
16. How to Maximize Your Network
Introductions
Your direct contact can introduce you to a 2nd level contact
Introductions are a way to be introduced to a contact that could help you
Contact your connection via e-mail before ask for an introduction
Dont ask for an introduction from a new contact
If you want to use Introductions, you must be willing to introduce others
17. How to Maximize Your Network
Recommendations
Recommendations are important for your profile since they make it believable
Need at least 3 recommendations for 100% LinkedIn rating
Best recommendations are from former managers or co-workers
Dont ask someone you do not know to write you a recommendation
18. LinkedIn Resources
Understanding, Leveraging and Maximizing LinkedIn by Neal Schaffer Book (For purchase on Amazon.com)
Windmill Networking Blog
http://windmillnetworking.com/blog/#axzz0iudyG Bcl
10 Ways to use LinkedIn Blog
http://blog.guykawasaki.com/2009/02/10-ways-to-use.html
Questions? Ask Bob About LinkedIn
Send me questions at rhodesone1@gmail.com
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