Mobile Rules Issue 1.0

Executive summary Paid media Owned media Earned media Summary

MAXIMIZING MEDIA TO MARKET APPS How to launch and market your app leveraging paid, owned and earned media ?

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Executive Summary

Appstore’s algorithm is mysterious

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RANK DOWNLOADS FROM 3 DAYS

AGO

DOWNLOADS FROM 2 DAYS

AGO

YESTERDAY’S DOWNLOADS

TODAY’S DOWNLOADS

Executive Summary Paid Media Owned Media Earned Media Summary

How to stand out

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PAID MEDIA

EARNED MEDIA

OWNED MEDIA

Executive Summary Paid Media Owned Media Earned Media Summary

Owned Media

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BRAND WEBSITE LANDING PAGE

iTunes LANDING PAGE

Executive Summary Paid Media Owned Media Earned Media Summary

Owned Media

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BRAND WEBSITES LANDING PAGES iTunes LANDING PAGE

Executive Summary Paid Media Owned Media Earned Media Summary

Earned Media

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Earned Media

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INFLUENCER OUTREACH CAMPAIGN

SOCIAL MEDIA STRATEGY

PR INITIATIVES INTEGRATE SOCIAL MEDIA INSIDE THE APP

Executive Summary Paid Media Owned Media Earned Media Summary

Integrating “Sharing” Tools Into Your App Interface Is Probably The Most Effective Earned Media Tactic

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Usual Suspects

New Entrants, growing fast

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App Mediatization Planning

Stage 1 Teaser

Stage 2 Explode

Stage 3 Sustain

Week 1 Week 2-3 Week 3 to …

Executive Summary Paid Media Owned Media Earned Media Summary

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To sum up, basically you need to go where your consumers are

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Invest your dollars appropriately

Executive Summary Paid Media Owned Media Earned Media Summary

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Based on where your consumers are listening

Executive Summary Paid Media Owned Media Earned Media Summary

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Contacts