Maximizing Resources with Effective

Crowdsourcing

Digital Health Communications Extravaganza

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Agenda

• How do you crowdsource health?

• Case study: Real Warriors Campaign crowdsourcing pilot

• Case study: Booz Allen Ideas Festival

• The possibilities

How do you Crowdsource Health?

Four Fundamentals of Crowdsourcing

Organizations that are successful at

crowdsourcing follow four

fundamental guidelines, including:

1. Adopt and/or adapt crowdsourcing

platforms to their unique goals

2. Educate leaders and decision-

makers on what crowdsourcing is –

and what it is NOT

3. Clearly state the problem or the

questions

4. Actively facilitate and build

community

Real Warriors Campaign

The Real Warriors Campaign is a multimedia public awareness

campaign designed to encourage help-seeking behavior among service

members and veterans coping with psychological health concerns.

Crowdsourcing behavioral health questions

provides anecdotal, grassroots feedback…

This April 29 Facebook post

received more than

1,400 likes and

comments, vastly positive, in

24 hours and facilitated more

than 800 referrals to

www.realwarriors.net.

The most popular

response that received the

most “likes.”

Anecdotal ResultsThis April 11 Facebook post

received more than 80 likes

and comments.

Provides insight on „grassroots‟

concerns and validates the

campaign message that

“reaching out is a sign of

strength.”

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Crowdsourcing Responses by Type

12

Crowdsourcing Responses by Behavior

Case study: Booz Allen Ideas Festival

– Created greater

visibility and

collaboration for

all ideas.

– Saved money

by reducing

labor costs.

– Enabled

participation across the

firm‟s teams and

geographic locations.

Booz Allen Ideas Festival Takeaways

How are You Crowdsourcing

Health Solutions?

Connect with the Real Warriors Campaign

Connect with Booz Allen