Post on 30-Nov-2014
description
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Introduction to our ServicesMaya Realities
a Second Life™ analytics company
established service provider
• started business in April 2007• close to 50 million sensor readings collected • over 900 regions current being monitored• recorded a half million avatars• accounting for 900K hours of SL experiences• many clients with multi-region estates• monitored the largest SL project so far
– involving 105K avatars over 6 months– across 5-100 shards of a 4-region estate
why analytics in a virtual world?
why analytics in a virtual world?where is
everybody?
what’s missing?
virtual world
analytics!
long history on the 2-D web
what do we provide?
• easy-to-install sensor (with free version)• website for secure access to your data• self-generation of standard set of charts • selection of any time range and area• download data as CSV for further analysis• plus a survey system & recording prim events• friendly and quick service!
what data do we collect?• Position (X,Y,Z)• Timestamp• Avatar Name• Avatar Status (Idle, Busy, etc.)• Avatar Profile Information• Region Health• Touch• Sit/Stand• Communications• Movement
• Money Exchanges• Collisions• Teleports• Object Rezzing• Attached/Detached• Inventory Change• Changed Color, Shape, Scale, and
Texture• Changed Ownership• Region Changes• Custom Events
In-world survey system to create customized multiple choice and free form questionnaires.
standard services
• heat map • hourly/weekly traffic• unique visitors• visitor loyalty• world map• surveys and object events
heat map (with entrances & exits)
hourly or weekly traffic
unique visitors & user hours
visitor loyalty
world map & top countries
sim health
plus... administrating surveys
• Is important to ask what visitors are experiencing and thinking. Surveys with multiple choice and freeform answers are supported to help you understand your return on investment.
plus... recording prim events
special studies
• goal-based funnel analysis• avatar path tracing• in-world heat maps• retention-attraction analysis• real-time monitoring
goal-based funnel analysis
avatar path analysis
in-world 3-D heat maps
The color and volume of each sphere represents the number of avatars that spend time in that 3-D position.
prim labels show detailed statistics.
Note the underwater
avatars
real-time monitoring
http://www.mayarealities.com/irmc.php
• have clear objectives for your VW efforts• analytics in SL is more than traffic patterns!• This is 3-D, 24x7, global, multi-cultural...
– It is a whole new world that complements ours
• SL is ‘seriously engaging’! Why? When? How?• think community building• make your analytics actionable• be sensitive to privacy/confidentiality issues
• we respect the privacy rights of SL residentsbut land owners should know about traffic
• link to our privacy policy is on every page• incorporated into our client agreements• visitors are told of the monitoring and can
opt-out of any PID (personally identifiable data)
• data will not be used for any other purpose or released to third-parties
a Second Life™ analytics companya Second Life™ analytics company
Maya Realitieshttp://www.mayarealities.com/
sales@mayarealities.com