MADE FORSECOND SCREEN

#MCA2013@JEROEN020

TV

Games SocialMedia

InteractiveTV

THAT’SUS!

SocialGames

Social TV

FOR OUR CUSTOMERS AND PARTNERSMAKING TV BETTER

You can import your contacts and mail from Yahoo!, Hotmail, AOL, and many other web mail or POP accounts. If you want, we'll even keep importing your mail for the next 30 days.

we know it can be a pain to switch email accountswe hope this makes the transition to Gmail a bit easier

ONDERTITEL

COMMERCIAL BREAK!

Video: ‘Adverteren voor lege banken’, HvU 2012

RISE OF THE

MEDIA MULTITASKERS

15-30% of your audience is online while

watching your television program

Media multi-tasking decreases brand

recognition

& leads to loss of advertisers message

SMARTPHONE

TABLET

Non-TV related

TV related- Navigation & Discovery- Information- Communication & Social aggregation- Interactivity

SECOND SCREEN

TYPES OF USAGE

Navigation & discovery

Social aggregation

Related contentInteraction

Increased ratingsSponsoringSynchronous advertisingInteractive advertisingDrive 24/7 apps and contentProduct placement & affiliateFreemium & premium participation

SECOND SCREEN

IS BIG BUSINESS

RETROFITTING SECOND SCREEN

ROMMEL

Call To Action: announce second on TV screen and explain its purpose on TV

BEST PRACTICE

CALL TO ACTION

BEST PRACTICE: MEDIA REJUVENATION

KASSA

BEST PRACTICE: BRAND & DISTRIBUTE

HOMECOACH

BEST PRACTICE: REWARD PARTICIPATION

HOMECOACH

RED ROOM RED ROOM

Feedback loop: using the data generated by second screen users to show back on TV and, potentially, to influence the course of the show

BEST PRACTICE: EXTEND THE MOMENT

HOMECOACH

Auditions Battle Live Exchange

BEST PRACTICE: MAKE IT COUNT

ELECTIONS

BEST PRACTICE: DETERMINE THE OUTCOME

ELECTIONS

BEST PRACTICE: FEEDBACK LOOP & INFLUENCE

ELECTIONS

BEST PRACTICE: SECOND SCREEN IS BIG DATA

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Orchestrate peak events, create a huge build up

Combine a shared, linear experience and individual interactivity with a social context

Attract massive amounts of people, let them participate synchronously

The results of the interactions feed back into the shared experience and influence the outcome

Assess your second screen on business objectives: reach, engagement, user profiles, direct revenues

MADE FOR

SECOND SCREEN

MADE FOR SECOND SCREEN

ELECTIONS 2.0

MADE FOR SECOND SCREENCROSS SCREEN BRANDING

MADE FOR SECOND SCREEN

ADSPOTTER

MADE FOR SECOND SCREEN

THE BIG SAVE

@JEROEN020