McDonald's 'Demonstrating the Value of Learning' | Learning Insights Live 2014

Post on 25-Jan-2015

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description

Will Chew, Education Officer from McDonald's Europe, demonstrates how McDonald's increase engagement, competence and confidence in their staff through a dynamic apprenticeship scheme.

transcript

Demonstrating the Value of Learning

Committed People

Cleanliness

Service

Quality

CustomerVisits Sales Profits

Employee Engagement Customer Loyalty Business Growth

Confidence

Competence

77% 91%2004 2013

2004 2013

Confidence

2004 2013

What our Business Needs…

Committed People

Cleanliness

Service

Quality

CustomerVisits Sales Profits

Employee Engagement Customer Loyalty Business Growth

Confidence

Competence

77% 91%2004 2013

2004 2013

Confidence

2004 2013

What our Business Needs…

Committed People

Cleanliness

Service

Quality

CustomerVisits Sales Profits

Employee Engagement Customer Loyalty Business Growth

Confidence

Competence

77% 91%2004 2013

2004 2013

Confidence

2004 2013

What our Business Needs…

Unlocking People Power

What our business

needs

What our people value

Skills and Education

Clear career pathways

Blended learning

Training aligned to qualifications

Apprenticeship

ourlounge

Gamification

Engagement through digital channels

Ranked Lowest to Highest by Digital Usage

Total Respondents = 103,333

High35,434

Medium31,603

Low36,296

Engagement through digital channels

Committed People

Cleanliness

Service

Quality

CustomerVisits Sales Profits

Employee Engagement Customer Loyalty Business Growth

Confidence

Competence

77% 91%2004 2013

2004 2013

Confidence

2004 2013

Impact:Commitment, Competence and Confidence

Impact:Commitment, Competence and Confidence

Committed People

Cleanliness

Service

Quality

CustomerVisits Sales Profits

Employee Engagement Customer Loyalty Business Growth

Confidence

Competence

Commitment77% 91%2004 2013

Competence86% 96%2004 2013

Confidence68% 87%2004 2013

CSO scores

2007 2008 2009 2010 2011 2012 201315

20

25

30

35

CSO17.4%

Employee Turnover

Crew Turnover

90-day Turnover

80.2%

24.5%

2004 2005 2006 2007 2008 2009 2010 2011 20120

10

20

30

40

50

60

70

80

90

100

TTM Crew Turnover TTM Crew 90-day Turnover

Per

cen

tag

e T

urn

ove

r

36.7%

4.6%

Employee Pride and Commitment

2004 2005 2006 2007 2008 2009 2010 2011 20120

10

20

30

40

50

60

70

80

90

100

0

10

20

30

40

50

60

70

80

90

100

TTM Crew Turnover TTM Crew 90-day Turnover

Pride Commitment

Per

cen

tag

e T

urn

ove

r

Per

cen

tag

e fa

vou

rab

le r

esp

on

ses

Pride

Commitment

77%

60%

88%

84%

Skills and Education Insights

Alignment of ‘business-as-usual’ training to recognised qualifications yields multiple benefits:

- Commitment of employees to training and effective execution of that training

- Reduced employee turnover

- Strengthened talent pipeline

- Enhanced employer reputation

Important to identify partners which are culturally aligned with your business