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MDDA
Presentation to Parliament Portfolio Committee on Communications15 June 2004
MandateThe MDDA should:
“…(C)reate an enabling environment for media development and diversity … which reflects the needs and aspirations of all South Africans
“ Redress exclusion and marginalisation of disadvantaged communities and persons from access to the media and the media industry;
“Promote media development and diversity by providing support primarily to community and small commercial media projects…”
(Preamble MDDA Act)
The MDDA Team
Kanyi Mkonza – Chairperson Tony Trew – Board member Libby Lloyd – CEO Annand Chaytoo – Finance Manager
Vision and Mission
VisionEach and every South African citizen should have access to a choice of a diverse range of media
MissionThe MDDA is a development agency that will assist in building an environment where a diverse, vibrant and creative media flourishes and reflects the needs of all South Africans
Vision and Mission
How Grants Leveraging resources and support Conducting and funding research Facilitating capacity building Advocating for media diversity and development
Who Historically disadvantaged groups Historically diminished language and cultural groups Inadequately served communities
Short History December 2002 Board appointed January 2003 First Board meeting March 2003 KPMG/UXOLO appointed as project
managers July 2003 draft regulations published August 2004 CEO appointed November 2003 first call for applications December 2003 Strategic plan adopted January 2004 first decisions on applications April 2004 second round of decisions on
applications
Organogram
Board
CEOLibby Lloyd
Finance ManagerAnnand Chaytoo
Executive SecretaryPenelope Dlamini
Manager ElectronicHarry Letsebe
Manager PrintFana Baganeng
Manager Research and DevelopmentFarhana Goga
Project administrator Receptionist
Finance Administrator
MDDA Act Board must prescribe detailed selection
criteria for community media, small commercial media and research projects
Board must prescribe percentages of grant funds to be used for community media, small commercial media, research
Board must prescribe the percentage of funds to be used for administration costs
Key Principle of Regulations Regulations should stand the test of time Regulations should not be time bound but
broad enough to address changing needs over the next few years.
Regulations should encourage sustainability rather than dependency
Regulations must ensure good corporate governance by media projects
Regulations should be simple to understand and apply
Key Research Findings Rural areas don’t have diversity. Major cities
do. Women, elderly, people with disabilities
underserved Print 2/3 small commercial Radio 91% community Media predominantly in English Electronic media faces lack of management
skills, difficulties in attracting advertising, content not developmental.
The print sector faces similar but also difficulties in distribution, high printing costs and verifying circulation
Funding Principles
MDDA will be both reactive (respond to applications) and proactive (initiate projects)
The MDDA shall actively encourage collaboration between different media groups and with other community entities
Funding Principles cont… The MDDA will prioritise support for media
in rural areas and/or for audiences not adequately served by other media.
The MDDA will where possible prioritise the concept of matching grants
The MDDA will encourage gender equity and the participation of all sectors of a community in media – including women, children, the elderly and people with disabilities.
We will fund Core running costs and once off projects for
community media projects Once off projects/investments aimed at
increasing sustainability of small commercial projects
Training and Capacity Building for media projects
Research aimed at promoting media development and diversity
We won’t fund Projects controlled by government, political parties
or entities which are funding the MDDA. Specific needs that are already adequately met by
other donors. New media projects in metropolitan areas of
Johannesburg, Durban and Cape Town unless they cater for inadequately served audiences.
Unlicensed radio or television stations though seed funding may be made available.
Conferences and attendance at these. Media earmarked for a foreign audience.
Disbursing Grants
First Call November 2003
Decisions January 2004
Decisions April 2004
Different projects supported 11 Community radio projects
4 community print projects
No small commercial electronic projects
4 small commercial print projects
Total 19 projects R3.6m
Community Radio Partners
Moletjie Community Radio - to build a studio - outside Polokwane
Moutse Community Radio (Dennilton), Takalani Community Radio (Eastern Cape), Radio Unique (Eastern Cape), Barberton community radio - Mentoring
Radio Mams in Mamelodi and Khathorus Community Radio for running costs
Community Radio partners cont
Radio Teemaneng in Kimberley for lightning conductor
Radio Vukani Cala Eastern Cape running costs and infrastructure
Workers World Production - training on production of labour slots
National Community Radio Forum research into establishment of ad agency, convergence, and cheaper signal distribution
Community Print Partners High School Media Project - Just Jy - Cape
Town training of students over a year Agenda Feminist Media Project - production
of one edition a year for three years and upgrade of computer equipment
Amazwi Writers - Hluhluwe KZN - seed funding to establish writers training group and newsletter
Nkomazi - the Voice - emergency funding for six months production whilst develop sustainability plan
Small Commercial Print Partners
Leseding News - Rustenburg and NW -
training and computers Free State News - training and equipment
Big News - national magazine for SMME’s -
research Genuine Magazine - KZN family magazine -
for strategic planning
Other activities 2003
Still finalising funding agreements with partners
Marketing workshops Successful intervention with SARS to
save a station Agreement with ICASA Joint actions and research with DoC
Funding 2004/2005
R7m (government)
Between R9m – R10m print and
broadcasting partners
Total R16-R17m R12m for grants/projects (75%)
Long Term ObjectivesStrategic Objective OutcomeAccess The number of
communities withaccess to a choice ofmedia in the languageof choice will increase
Medium to Longterm
Long Term Objectives cont...StrategicObjective
Outcome
Social Development Increased audience forsmall media
Partnerships to promotereading
10% of partners haveprog for women, disabledyear 3, 50% yr 5
Increased use oflanguages other thanEnglish and Afrik
Long term objectives cont...Strategic Objective Outcome
Human Development partnerships with SETAto ensure training forsmall media
Accredited training forsmall media by 2007
Small media train staff,volunteers andcommunity members
Long term objectives contStrategic Objective Outcome
Good citizenship Increased use oflocal media to buildtolerance andunderstandingwithin communities(medium term)
Increased debateabout mediadiversity issues(Med to long term)
Long term objectives cont...Strategic Objective Outcome
Operational Efficiency MDDA effectively andefficiently disbursesand monitors use offunds (short termongoing)
Strategic partners inplace to provideindirect support (incllow interest loans)Medium to long term
Key Plans 2004/2005
Streamline grant making processDisburse funds efficiently
Procure project tracking system Develop proactive strategies
Develop plan for audience researchExplore ways to address
distribution, printing, advertising problems
Key Plans 2004/2005 cont... Indirect Support
Marketing workshops with AMF & AMASAExplore partnerships for low interest loansRevive media funders forum
Partnerships Partnership to encourage critical media
thinking amongst school students
Develop partnerships to promote reading
Draw in skills of funding partners for capacity building
Key Plans for 2004/2005 Garner more resources
- Develop strategy to garner international support
Consolidate mentoring plans- Develop mentors database- Develop mentoring strategy/process
Key plans 2004/2005 Communicate
- Keep communicating deadlines for applications through media networks- Target communication progressively to under served communities/priority areas through SABC radio, NDA offices, post offices, roadshows- Focus on profiling partners
Conclusion
Thank you