Measuring Campaign EffectivenessTraining Session

Who’s This Guy?

@tpcast +RainyLemon +AbiodunThorpe

Abiodun O. Thorpe

Digital Strategist & Analytics

Consultant

@tpcast

Semi-skim Milk vs Milk Skim-semi?

Firce Business Competition

Today’s Digital Customer Journey

Create the Campaign

Digital Strategy Tips • People relate with people not

things• Landing Pages != Home Page• Use call to action• Dead/404 pages, email or

contacts number breaks customers journey

• Speed can make people hate your website

@tpcast +RainyLemon +AbiodunThorpe

Which Artiste Converts More?

Iyanya Davido

@tpcast +RainyLemon +AbiodunThorpe

Analytics Always Beat Opinions

@tpcast +RainyLemon +AbiodunThorpe

Analyze Campaign Effectiveness

Click, Baby Click

Campaign Effectiveness Tips• Goals! Goals!!

• Real-time analytics metrics helps campaign launch• Use alerts to trigger important user actions• Always tag campaign links, creative or artworks• Listen but Learn Very Fast• Analytics must shape experience design• Experiment with landing pages

@tpcast +RainyLemon +AbiodunThorpe

Semantic Web

@tpcast +RainyLemon +AbiodunThorpe

Wikipedia.org

Semantic Web promotes common data formats on the World Wide Web. By encouraging the inclusion of semantic content in web pages, the Semantic Web aims at converting the current

web, dominated by unstructured and semi-structured documents into a "web of data"

Future of Digital Data Schema

@tpcast +RainyLemon +AbiodunThorpe

Wikipedia.org

Twitter Cards

Knowledge Graph

Open Graph

African Brands Budget

@tpcast +RainyLemon +AbiodunThorpe